Entrepreneurship Business Plan Guide
Entrepreneurship Business Plan Guide
Note:
1. this will be your final requirement. However, market research shall be done as your midterm
exam. The summative of this paper will serve as your final term exam. Your scores will be dealt
2. All instructions, directives, guidelines and or directions highlighted in red must be deleted before
printing.
4. Print your final paper in long bond paper without editing the indentions, line and paragraph
spacing.
5. This paper is a group work therefore everyone should and must to contribute for the completion
of this paper. Instantaneously, someone who will not contribute for the accomplishment of this
paper, any member in the group can privately message me so I can take proper actions.
Remember you will be graded as group. Meaning, you will be graded the same regardless of your
given effort.
This is in Partial Completion of the Prerequisites in the Course Entrepreneurship in Hospitality and
Tagline
Proponents
Date
Contact Information’s
TABLE OF CONTENTS
page
Title page……………………………………………………………………….………………………………i
Table of contents……………………………………………………………………………………………..ii
List of tables………………………………………………………………………………………………….iii
Acknowledgement……………………………………………………………………………………………v
Dedication………………………………………………………………………………...…………………..vi
EXECUTIVE SUMMARY…………………………………………………………………………………
Business Description……………………………………………………………………………….
Introduction
Definition of Terms
PESTEL Analysis……………………………………………………………………………………
Research Method
Research Instrument
Data Analysis
SWOT analysis……………………………………………………………………………………
Consumer analysis…………………………………………………………………………………
Competition analysis………………………………………………………………………………..
Market forecast………………………………………………………………………………………
Market share…………………………………………………………………………………………
MANAGEMENT PLAN………………………………………………………………………………………
Personnel Requirement……………………………………………………………………………..
Organizational Structure…………………………………………………………………………….
Salary Requirement…………………………………………………………………………………
MARKETING PLAN…………………………………………………………………………………………
Product………………………………………………………………………………………………..
Price………………………………………………………………………………………………….
Place………………………………………………………………………………………………….
Promotion…………………………………………………………………………………………….
People…………………………………………………………………………………………………
Process………………………………………………………………………………………………..
Physical Evidence……………………………………………………………………………………
Marketing cost……………………………………………………………………………………….
TECHNICAL PLAN………………………………………………………………………………………….
Production Plan………………………………………………………………………………………
Production System
Mode of Production……………………………………………………………………….
Production Process………………………………………………………………………
Production Schedule………………………………………………………………………
Operational Plan…………………………………………………………………………………..
Evaluation of suppliers……………………………………………………………………
Production Cost…………………………………………………………………………..
Plant Layout………………………………………………………………………………
FINANCIAL PLAN...............................................................................................................................
Budgetary Requirement…………………………………………………………………………
Return On Investment……………………………………………………………………………
Payback …………………………………………………………………………………………
Balance Sheet………………………………………………………………………………………
Cash Flow………………………………………………………………………………………
(In this part explain why have you chose this name, is there any history or relevance to
your personal life? Or it’s the initials of the names of the owners, how does this name can influence
MISSION (A mission statement is a short statement of why an organization exists, what its overall
goal is, identifying the goal of its operations: what kind of product or service it provides, its primary
customers or market, and its geographical region of operation. [1][2] It may include a short statement
made by its leaders, of their desires and intent for the organization. The purpose of a mission
statement is to communicate the organization’s purpose and direction to its employees, customers,
vendors, and other stakeholders. A mission statement also creates a sense of identity for its
employees. Organizations normally do not change their mission statements over time, since they
company or group. Vision describes the basic human emotion that a founder intends to be
experienced by the people the organization interacts with, it grounds the group so it can actualize
GOALS (These are the long term plans that are connected to your mission and vision)
OBJECTIVES (these are the short term plans in order for you to achieve your goals)
BUSINESS DESCRIPTION
(briefly describe your business, (1)like what you offer, the product or services you have,
(2)the industry you belong and (3)the nature/ type of business and the form of business
organization. Later on your business plan you will be describing your business in a more detailed
(Simply describe you as the owner; You can be the manager or a partner in the business)
Include also some of your personal and professional information (kahit po kunwari lang) that is
(Partner 2)
(Partner 3)
(funding requirements may include information’s such as, how are you going to get fund?
Where can you get fund? And who do you think you can borrow money if you need to borrow. On
the other hand, if you are going to use the type of business organization in raising fund for your
business, include details of your contribution. Therefore, this section entails details about how are
business)
MANAGEMENT STRATEGY
TECHNICAL STRATEGY
MARKETING STRATEGY
FINANCIAL STRATEGY
CHAPTER I- THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
(it’s like writing statement of the problem in a research paper. You can include information that can
answer the following questions: What did you observe that makes you eager to pursue the
business? Will this business can be a solution in an existing problem? Is the number of existing
target market increasing? Or is there any promising market that you can offer your product? You
can also state here facts about the industry your business belongs to, like the present condition of
THEORETICAL FRAMEWORK
CONCEPTUAL FRAMEWORK
DEFINITION OF TERMS
CHAPTER II - ENVIRONMENTAL ANALYSIS
(What’s new in the industry? What makes it exiting? Is there a need to create product
innovation? This part can be composed of literatures or studies attesting that the industry of your
PESTEL ANALYSIS (identify the variables of forces in each segment of PESTEL) then explain/
POLITICAL
ECONOMIC
SOCIETAL
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL
RESEARCH METHOD
RESEARCH INSTRUMENT
DATA ANALYSIS
CONSUMER ANALYSIS
MARKET
INSTRUCTIONS: Describe your key customers – who they are and what their key attributes are. If
your company is targeting multiple customer groups (also called ‘segments’), describe each group
here. If you can, include details about how many people are in each segment and how large the
total. How are we going to categorize each segment? here are some techniques in order for us to
behavioral segmentation
MARKET SEGMENT
NAME OF SEGMENT/
ATTRIBUTE
CATEGORY
Segment 1
__________________
Segment 2
__________________
Segment 3
__________________
COMPETITION
EXISTING PRODUCTS/
OFFERED
they are the
manufacturers common??
the market?
using instead of
yours?
The griller
Pork
Satay
grilled seafood’s
OUR ADVANTAGES
Explain why your product or service is better than the others. Also, be sure to describe any
competitive advantages you may have, such as a patent or other unique component to your
(Let’s assume that you conducted a survey. From the current competition in the market at what
percentage do you think you can penetrate the market use the pie graph below change the name
and make sure you include all the existing business which maybe in one way or another is
25%
25%
35%
SWOT ANALYSIS
Use SWOT Analysis to assess your organization's current position before you decide on any new
strategy.
Find out what's working well, and what's not so good. Ask yourself where you want to go, how you
might get there – and what might get in your way. These are big issues, and you'll need a powerful
This article, video and infographic will help you to discover what SWOT Analysis is, how to carry
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is
advantage. And you can reduce the chances of failure, by understanding what you're lacking, and
Better still, you can start to craft a strategy that distinguishes you from your competitors, and so
You can approach a SWOT Analysis in two ways: to get people together to "kick off"
In either case, gather a team from a range of functions and levels in your organization.
stands. Every time you identify a Strength, Weakness, Opportunity, or Threat, write it down in the
To clarify which section an idea belongs to, it may be useful to think of Strengths and
Weaknesses as internal factors – that is, to do with the organization, its assets, processes, and
people. Think of Opportunities and Threats as external factors, arising from your market, your
Let's look at each area in more detail and consider what questions you could ask as part of
your analysis.
Strengths
Strengths are things that your organization does particularly well, or in a way that
distinguishes you from your competitors. Think about the advantages your organization has over
other organizations. These might be the motivation of your staff, access to certain materials, or a
Your strengths are an integral part of your organization, so think about what makes it
"tick." What do you do better than anyone else? What values drive your business? What unique or
lowest-cost resources can you draw upon that others can't? Identify and analyze your
Then turn your perspective around and ask yourself what your competitors might see as your
strengths. What factors mean that you get the sale ahead of them?
Remember, any aspect of your organization is only a strength if it brings you a clear
advantage. For example, if all of your competitors provide high-quality products, then a high-quality
Weaknesses
Now it's time to consider your organization's weaknesses. Be honest! A SWOT Analysis
will only be valuable if you gather all the information you need. So, it's best to be realistic now, and
Weaknesses, like strengths, are inherent features of your organization, so focus on your
people, resources, systems, and procedures. Think about what you could improve, and the sorts of
Once again, imagine (or find out) how other people in your market see you. Do they notice
weaknesses that you tend to be blind to? Take time to examine how and why your competitors are
Opportunities
Opportunities are openings or chances for something positive to happen, but you'll need to
They usually arise from situations outside your organization, and require an eye to what might
happen in the future. They might arise as developments in the market you serve, or in the
technology you use. Being able to spot and exploit opportunities can make a huge difference to
your organization's ability to compete and take the lead in your market.
Think about good opportunities you can spot immediately. These don't need to be game-
changers: even small advantages can increase your organization's competitiveness. What
interesting market trends are you aware of, large or small, which could have an impact?
You should also watch out for changes in government policy related to your field. And
changes in social patterns, population profiles, and lifestyles can all throw up interesting
opportunities.
Threats
Threats include anything that can negatively affect your business from the outside, such
as supply chain problems, shifts in market requirements, or a shortage of recruits. It's vital to
anticipate threats and to take action against them before you become a victim of them and your
growth stalls.
Think about the obstacles you face in getting your product to market and selling. You may
notice that quality standards or specifications for your products are changing, and that you'll need
to change those products if you're to stay in the lead. Evolving technology is an ever-present
Always consider what your competitors are doing, and whether you should be changing
your organization's emphasis to meet the challenge. But remember that what they're doing might
not be the right thing for you to do, and avoid copying them without knowing how it will improve
your position.
Do you have bad debt or cash-flow problems, for example, that could make you vulnerable to even
small changes in your market? This is the kind of threat that can seriously damage your business,
so be alert.
potential actions to take. You'll want to build on your strengths, boost your weaker areas, head off
But, before you leap into action, look for potential connections between the quadrants of your
matrix. For example, could you use some of your strengths to open up further opportunities? And,
would even more opportunities become available by eliminating some of your weaknesses?
As a result of the team's analysis, Alice decides that the consultancy's main strengths lie in
its agility, technical expertise, and low overheads. These allow it to offer excellent customer service
The company's weaknesses are also to do with its size. Alice will need to invest in training, to
improve the skills base of the small staff. She'll also need to focus on retention, so that she doesn't
Alice sees opportunities in offering rapid-response, good-value services to local businesses and to
local government organizations. The company can likely be first to market with new products and
The threats require the consultancy to keep up-to-date with changes in technology. It also
needs to keep a close eye on its largest competitors, given its vulnerability to large-scale changes
in its market. To counteract this, the business needs to focus its marketing on selected industry
websites, to get the greatest possible market presence on a small advertising budget.
Note:
It's also possible to carry out a Personal SWOT Analysis . This can be useful for
developing your career in ways that take best advantage of your talents, abilities and
opportunities.
Key Points SWOT Analysis is a simple but useful framework for analyzing your
It can be used to kick off strategy formulation informally, or in a more sophisticated way as a
serious strategy tool. You can also use it to get an understanding of your competitors, which can
give you the insights you need to craft a coherent and successful competitive position.
When carrying out your analysis, be realistic and rigorous. Apply it at the right level, and
*Use the matrix or the next page in creating your SWOT analysis
*Note that in writing the SWOT analysis matrix, your strengths should be greater than your
weakness it goes the same with your opportunities over your weaknesses
What makes your business/ product/ services What will be the reason that will make your
the best? (Write as many as you can in bullet business/ product/ services fail to succeed?
Management style
Management style
Technical/ facilities
Technical/ facilities
Financial Standing
Financial Standing
OPPORTUNITIES THREATS
What do you think are the things or What do you think are the things or
eventualities that you can explore or engage eventualities that can cause huge impact in
with for your business to be more successful? your business so it will close of fall into
(Write as many as you can in bullet form) bankruptcy?
STRATEGIES
(Paano mo gagamitin ang iyong mga kalakasan or strengths para mag take advantage k
(Paano mo gagamitin ang mga opportunies n present sa community para mabawasan ang
MANAGEMENT PLAN
5 TYPES/NATURE OF BUSINESS
with no physical form). Service type firms offer professional skills, expertise, advice, and
other similar products. Examples of service businesses are: salons, repair shops, schools,
2. Merchandising Business- This type of business buys products at wholesale price and
sells the same at retail price. They are known as "buy and sell" businesses. They make
profit by selling the products at prices higher than their purchase costs. A merchandising
business sells a product without changing its form. Examples are: grocery stores,
buys products with the intention of using them as materials in making a new product. Thus,
raw materials, labor, and overhead costs in its production process. The manufactured
may sell its product as raw materials or as a finish goods. Example of agricultural business
ventures are mushroom production, potted ornamental plants, poultry products, dairy
products, piggery products and agricultural crop products such as fruits and vegetables.
combined type of business entities that may be classified in more than one type of
business. For example, a bakery and a coffee shop, agricultural crops which engaged in
restaurants a company owning multiple business entities for example San Miguel
corporation, they have been engaged in manufacturing beer and at the same time they
WHAT TYPE/ NATURE OF YOUR BUSINESS IS ENGAGED WITH? WHY DO YOU THINK
easy to set-up and is the least costly among all forms of ownership. The owner
faces unlimited liability; meaning, the creditors of the business may go after the personal
assets of the owner if the business cannot pay them. The sole proprietorship form is
resources into the entity. The partners divide the profits of the business among
themselves.
stock.
The owners (stockholders) enjoy limited liability but have limited involvement in the
DO YOU THINK THIS IS THE BEST TYPE OF BUSINESS FOR YOUR BUSINESS?
Here is a quick guide to properly differentiate a micro business from other types of businesses:
A startup business’ objectives are focused on top-end revenue and growth potential. As
defined by Steve Banks : “Start-up entrepreneurs have a more idealistic mentality, being more
socialist, vs. the SME entrepreneurs, which are more financially driven. It is a “temporary
organization designed to search for a repeatable and scalable business model.” A startup is
searching for answers to the product it will sell, the customer it will serve and the way it will
1. Income tax exemption from income arising from the operations of the enterprise
2. Exemption from the coverage of the Minimum Wage Law (BMBE employees will still
receive the same social security and health care benefits as other employees)
3. Priority to a special credit window set up specifically for the financing requirements of
BMBEs
The government, in its objective to strengthen Barangay Micro Business Enterprises in the
country and provide more jobs, livelihood and a better quality of life for Filipinos, has enacted
Republic Act 9178, otherwise known as the “Barangay Micro Business Enterprises Act of
2002”.
In other words, a business or activity may be eligible to register as BMBE if they meet the
following criteria:
2. The business enterprise has total assets of ₱3 million or less including those arising
from loans but excluding the land on which the plant and equipment are located.
3. The business enterprise or service provider, in connection with his or her exercise of
profession, is not a professional who is duly licensed by the government after having
4. The business enterprise is not a branch, subsidiary, division or office of a large scale
PERSONEL REQUIREMENT
(this is determined by the size of your business) How many employees do you need in your
business? and justify why do you need so (is can be because of the workload)
ORGANIZATIONAL CHART
Create an organizational chart base on the hierarchy of the position in your business and total
number of employees
(This refers to the governments regulation in opening a business, such as permits and
registrations)
In this notion please refer to the governments legal guidelines for employee
compensation (this would include their monetary compensation, benefits and privileges as
SMART refers to a specific criteria for setting goals and project objectives. SMART stands for
Specific, Measurable, Attainable, Relevant, and Time-bound. The idea is that every project
goal must adhere to the SMART criteria to be effective. Therefore, when planning a project's
need
constraints
worthwhile
Specific
The goal should target a specific area of improvement or answer a specific need. Because it’s
the first step in the SMART goal process, it’s important to be as clear as possible. For
example, note the difference between “I will make lunch” and “I will use wheat toast, peanut
butter, and strawberry jam to create a tasty sandwich for myself to eat”. See how specific it is?
This example also illustrates the importance of word choice. Not only are you noting which
ingredients or tools will be used to achieve the final goal, but you’re also articulating who
color your goal description, making it easier for collaborators to visualize and align intentions
The goal must be quantifiable, or at least allow for measurable progress. In this step, you’ll
choose what your progress markers or project KPIs are and how you’ll measure them. This
might mean adopting the right tools or restructuring your KPI’s to something that you can
easily monitor. You’ll also need to define who is in charge of measuring your progress, when
these measurements will take place, and where the information will be shared.
Attainable
The goal should be realistic and based on available resources and existing constraints. Typical
project constraints include team bandwidth, budgets, and timelines. Project managers should
look to data from similar past projects for insight into what’s achievable this time around.
Relevant
The goal should align with other business objectives to be considered worthwhile. You can
also break your project goal down into smaller, equally relevant goals that will keep the whole
team focused. Be diligent about eliminating irrelevant goals and sub goals to save significant
time.
Time-bound
The goal must have a deadline or a defined end. This can be measured in hours and minutes,
business days, or years depending on the project scope. To set your project timelines, get
feedback from major stakeholders about their deadline expectations, and compare it to team
members' inputs.
You can write down your SMART goals and share them with your team using a shared
document or an OKR template. An OKR template allows you to identify, build, discuss, track,
and rate goals for both teams and individuals on any given project.
Where did the idea of SMART goals come from?
Although the term SMART first appeared in a 1981 issue of a business management
magazine, SMART goals were born from a 1960s psychological theory where researchers
began testing the relationship between conscious decision-making and output. In Dr. Edwin
Locke’s often-quoted paper on the subject, he notes that “an individual's conscious ideas
His study also finds that it isn’t money, results, or external pressures that motivate high
performance. It’s simply the act of breaking down a hard goal into a conscious purpose that
others willingly share. Although you can’t force someone to be excited about a project, you can
set them up for success with highly structured objectives using the SMART goal method.
As you’ll see from the below examples, SMART goals can be applied to all aspects of project
management. Simplifying your SMART goal into one simple sentence is a powerful tool for
Adopt a work management tool (specific) that organizes at least 50 (measurable) incoming
work requests per week (attainable) so that our team can streamline task assignment
Create a social media marketing campaign template (specific) that plans out one daily Tweet
for the next 30 days (measurable and attainable) to increase existing audience engagement
(relevant) before our launch on the first of the upcoming month (time-bound).
Realign the current project deliverables schedule (specific) by assigning new due dates to all
three small tasks (measurable) over the next seven days (attainable) so that the original
deadline remains the same (relevant) and clients can review the tasks by Friday (time-bound).
Here are the factors that you have to consider in five-year management strategic plan:
People
Owners (Is there any change in ownership? Will you sell a share to another prospective
shareholder?)
Clients (will you be expanding your business? Will you cater new market segment?)
Employees (what do you intend to do in your employee? Will you be adding more staff?
Will you promote them? Are you going to send them for training and other professional
growth activities?)
Industry (Do you have a plans of partnering with other business? Will you be joining
industry organizations? For example, here in Aurora province we have business owner’s
association of aurora province, we also have hotel and restaurant association of aurora
GANTT CHART
Definition
A Gantt chart is a project management tool assisting in the planning and scheduling of projects
of all sizes, although they are particularly useful for simplifying complex projects. Project
management timelines and tasks are converted into a horizontal bar chart, showing start and
end dates, as well as dependencies, scheduling and deadlines, including how much of the task
is completed per stage and who is the task owner. This is useful to keep tasks on track when
there is a large team and multiple stakeholders when the scope changes.
As it's in a bar chart format it is possible to check on progress with a quick glance. You can
easily see:
project phases
Project management solutions that integrate Gantt charts give managers visibility into team
workloads, as well as current and future availability, which allows for more accurate
scheduling.
How to use a Gantt chart. The underlying concept of a Gantt chart is to map out which tasks
can be done in parallel and which need to be done sequentially. If we combine this with the
project resources we can explore the trade-off between the scope (doing more or less work),
cost (using more or less resources) and the time scales for the project. By adding more
resources or reducing the scope the project manager can see the effect on the end date.
To create a chart, you need to know all of the individual tasks required to complete the project,
an estimate of how long each task will take and which tasks are dependent on others. The very
process of pulling this information together helps a project manager focus on the essential
parts of the project and begin to establish a realistic timeframe for completion.
In summary:
When you set up a Gantt chart, you need to think through all of the tasks involved in
Then decide who will be responsible for each task and delegate to the team.
Identify task relationships and decide on the completion date sequence for each
task, showing the expected time duration of the whole project and the sub tasks. A
Gantt chart will show the tasks in a sequential order and display task dependencies
Anticipate the risks and problems you may encounter and create a contingency plan
Establish the initial project schedule - who is going to do what, when and how long will
it take.
Make project adjustments - the initial plan will need many adjustments.
Control and communicate the schedule - clear visuals for stakeholders and
participants.
Identify and report problems - As everything is depicted visually you can immediately
see what should have been achieved by a certain date and, if the project is behind
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C Year Two
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MARKETING PLAN
The 7 P’s of marketing include product, price, promotion, place, people, process, and
physical evidence. Moreover, these seven elements comprise the marketing mix. This mix
strategically places a business in the market and can be used with varying levels of force. This is to
ensure the target audience is satisfied, value perception is accurate, and to stand out from
competitors. Implementing these P’s in the best way you see fit for your company can become
extremely beneficial, but you must completely understand each piece of the 7 P’s puzzle first.
PRODUCT/ SERVICES
The first P stands for product. As you can probably guess, this is referring to the products
or services a business is offering. Decisions within this element include a product or service’s
purpose, how a product looks, packaging, any warranties, and more. Additionally, when focusing in
on the first P, you need to think deeply about consumers. Consumers need to know what is
included, what they can get out of it, what need or want it fulfills, and why your product or service is
List all the products you are about to sell and describe each product accordingly.
Ex. Barbeque Ex. Our barbeques are available in 3 different flavors chicken, pork
and beef. Meats that are selected only form the healthy breed of
animals in Don Paquitos farm. What makes this meat so delicious and
special is that the animals don’t eat commercialized feeders, they only
eat non-pesticide non- chemical fertilizer, only organic vegetables that
which only grown only for the animal’s consumption. Moreover, we
used special herbs and spices for a more flavorful meat
PRICING STRATEGY
Price encompasses the entire pricing methodology for products or services, and how
customers will react to it. Furthermore, this segment goes into depths beyond selling prices. Price
includes discounts, terms, fees, and so on. When arranging pricing, you should consider your
business’ current position among other competitors. If you advertise as having a very high-quality
Pricing strategies
Deciding how much to charge for your product requires more thought than simply calculating
“How much the customer is willing to pay for the product has very little to do with cost and has
very much to do with how much they value the product or service they’re buying,” says Eric
Pricing a product is one of the most important aspects of your marketing strategy. Generally,
3. Value-based pricing—setting a price based on how much the customer believes what you’re selling
is worth
5. Penetration pricing—setting a low price to enter a competitive market and raising it later
Eric Dolansky provides the following advice for entrepreneurs who want to determine a
value-based price.
o Pick a product that is comparable to yours and find out what the customer pays for it.
o Find all of the ways that your product is different from the comparable product.
o Place a financial value on all of these differences, add everything that is positive about your
o Make sure the value to the customer is higher than your costs.
o Demonstrate to customers why the price will be acceptable, which includes talking to them.
o If there is an established market, the current price range will help educate you about the
o You still have to make sure the value to the customer is higher than your costs. Otherwise you will
Dolansky says entrepreneurs often used cost-based pricing because it’s easier. They may
also copy the prices of their competitors, which, while not ideal, is a slightly better strategy.
In an ideal world, all entrepreneurs should use value-based pricing, Dolansky says. But
entrepreneurs who sell a commodity-like service or product, for example warehousing or plain
white t-shirts, are more likely to compete on low costs and low prices.
For entrepreneurs offering products that stand out in the market—for example artisanal
goods, high-tech products or unique services—value-based pricing will help better convey the
In value-based pricing, the perceived value to the customer is primarily based on how well
it’s suited to the needs and wants of each customer. Dolansky says a company can gain an
Value-based pricing allows you to be more profitable, meaning you can acquire more resources
When a price doesn’t work, the answer isn’t just to lower it, but to determine how it can better
match customer value. That may mean adapting the product to better suit the market.
To sum up, pricing is one of the most important aspects of your market strategy, which
All pricing strategies are two-edge swords. What attracts some customers will turn off
others. You cannot be all things to all people. But, remember you want the customer to buy your
product, which is why you must use a strategy that’s appropriate to your target market.
HOW MUCH ARE YOU GOING TO SELL PRODUCT? (You can change the format if your prices
Promotion is essentially the act of marketing directly to consumers. This P covers the idea of
making your product or service known to the public. It is key to make your product known to
Ultimately, almost all promotional strategy consists of a mix of specific promotion types. Each
of these delivers the organization’s message in a different way: reaching different parts of the
buying public at different points in the buying process. Though there are thousands or millions of
different
ways to combine them in your promotional campaign, almost every campaign uses one or more of
just seven different promotional types: personal selling, direct marketing, advertising, public
decisions (such as a manger, consumer, or company buyer) and persuades them to place an
order.
The advantage of personal selling is that the message is always custom-tailored to the
prospective customer. If the consumer doesn't understand or respond to one message, the sales
rep can take a different approach in order to address the customer's needs better.
Unfortunately, the in-person nature of personal selling can also be a major drawback.
Personal selling is labour intensive and many sales reps have a personality that does not quite
resonate with the client. Many people have experienced sales people who were overly aggressive,
annoying, or repetitive in their pitch, and this can turn off customers.
2. Social Media Marketing- Mastering social media is a must-have if you intend for your business to
survive a competitive marketplace. Even if you feel like social channels are wasting too much time,
you have no excuse. Nine out of 10 companies report they don’t have the requisite skills to
3. Direct marketing- is a form of promotion where the company reaches out directly to the
prospective client using mail or other media. Direct mail is the best-known version of this, and it is
often cheaper than traditional forms of advertising. Direct mail makes it possible to precisely tailor
your message and laser-target your market. (Direct mail should always be selectively sent to
people who are likely to buy, rather than shipped out to everyone in a database.) The advantage
is that direct marketing promotions are easy and fast to roll out. It's often possible to design and
mail a promotion within a few days or weeks. It's also an effective way to test out prices and
products while keeping control of which customer receives which promotion or offer.
Unfortunately, direct marketing, in particular direct mail, is often viewed by customers as "junk
deliver a message. These include things like newspaper or magazine space ads, TV spots, Internet
The upside of advertising is it's an excellent way to reach a large numbers of people. Though
it's not targeted, it can be an excellent way to do a branding campaign or boost awareness.
Unfortunately, because advertising is not very targeted the return on investment tends to be
lower. In industries where everyone advertises, the ads may also get "lost in the noise."
exchange for advertising or publicity. Companies will often help fund athletes, teams, or events in
Sponsorship provides an excellent way to "buy" publicity and place the company logo
somewhere people pay close attention -- such as on the clothing of a well-liked athlete. The
downside is sponsorship is often extremely expensive and may not provide the ROI of other
advertising methods, and there is a risk if the sponsored individual does something unpopular that
6. Sales promotions -use short-term offers or giveaways such as promotional pens to incentivize a
purchase.
The idea is that customers will feel compelled to "act now" to take advantage of the limited
time offer, or will be more likely to prefer a brand they've received something useful. However, too
many short-term sales promotions can increase customer price sensitivity or eliminate the
response.
WHAT TYPE OF PROMOTIONS ARE YOU GOING TO USE? WHY DID YOU CHOOSE THIS
TYPES OF PROMOTION AND EXPLAIN? HOW ARE YOU GOING TO USE STRATEGY
distributed, and sold. You need to ensure that customers can find your product or service with
ease. Furthermore, it needs be available to consumers at the right place and the right time. You
can use this P step to consider selling products through e-commerce, in-store, or through third-
party means.
WHY DID YOU CHOOSE THIS LOCATION? WHAT DO YOU THINK ARE THE ADVANTAGES
MARKET_______________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
____________________________________________________________________________
SUPPLIERS____________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
_____________________________________________________________________________
BUSINESS IT SELF
PEOPLE
People are not just those who you are selling and advertising to. It includes staff,
salespeople, customer service teams, and anyone involved in the marketing and sales processes.
OUT BOOST YOUR STAFFS HERE, WHAT ARE THEIR ATTRIBUTES THAT WILL HELP IN THE
GROWTH AND PROMOTION OF YOUR BUSINESS. (you can add tables if you have more than
three employees
This step refers to the delivery of your product or service to a customer. Maps need to
made to outline functions, activities, tasks, and processes. Doing so keeps your processes
functioning smoothly and efficiently. Check your processes frequently to guarantee they are simple
and increasing your ability to generate revenue. This step may come with many trial and error
phases.
USE THE LAYOUT BELOW ON HOW ARE YOU GOING TO DO YOUR PRODUCT.
necessary that you have 6 stages, just indicate all the stages you think are requisite in producing
your product)
Describe here all the physical things that your consumer can be seen, this includes the
ambiance of your location, your stall, products packaging and the like. Photos are the best thing to
PICTURES
PICTURES
THE LOGO
Writing your marketing strategic plan goes the same with management strategic plan. You
have to use the smart goals in order for you to accomplish this task
Here are the factors that you have to consider in five-year marketing strategic plan:
Product (Is there any product/ services innovation? Are you going to offer new product/
services?)
Price (Are you going to adopt new price strategy? Will there be a change in price?)
GANTT CHART
C Year One
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing Activities
d on date date
e
C Year Three
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing Activities
d on date date
e
C Year Four
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing Activities
d on date date
e
C Year Five
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing Activities
d on date date
e
TECHNICAL PLAN
The technical plan presents or describes the activities related to the production of goods. The
production plan is the result of your SWOT analysis, particularly the opportunities.
(where do you plan to build your business? On this part, describe here how can people get
to your business, this would include land marks, streets they have to go through and the type of
vehicle they can ride. Later part of the business plan you will going to discuss why did you choose
LOCATION MAP
7M’s OF PRODUCTION
1. Man: Refers to the workforce/ labor required to complete the whole production process.
2. Methods: Every product has a process, techniques or procedures that it must go through before it
is ready to be delivered as a final product to a customer. The methods used to perform value
added work to the product must be consistent and controlled. The machine should verify that each
process took place properly and that each part or assembly being processed is correct or meets
3. Machines: Each machine used in a process must be able to perform its intended function or task
with precision and reliability. This may include, machineries, tools and equipment that are being
4. Materials: This refers to the raw materials being used for the production of product or I the delivery
of services.
5. Money: Denotes the amount being used for the acquisition of raw materials
6. Management: This undergoes with the total production process. It serves as the support during the
production process while ensuring the quality of the products, maintenance of equipment, supplies
7. Measurement: Although management has a huge factor in the production process, measurement
in this sense refers to the guidelines, laws, rules and regulation set fort for standardization and
quality control.
PRODUCTION PLAN
PRODUCTION SYSTEM
this activity will allow you to determine the 7M’s in your technical plan.
Input
Process
Output
INTERPRETATION OF PRODUCTION SYSTEM. You have to spell out, materials you will use in
production as in specific in a single production and the exact processing procedure as to how your
product will be converted into final product and how long this conversion process takes time.
Input
Process
Output
bound and machineries are frequently changed. Under intermittent mode of are the following
methods
Job order method (dto nmn kapag ang isang trabaho or project ay ginagawa at
Batch method (dto naman kapag ang product na ginagawa ay dumadaan sa ibat-
Continuous PRODUCTION SYSTEM- dto naman kapag ang product n ginagawa at patuloy
ang pangangailangan ng mga consumer. Halimbawa ng mga products n ito ay ang mga basic
Just- in- time PRODUCTION SYSTEM- dto nmn po kapag yung pangangailangan sa
product ay tumataas, o dikaya nmn kung kelan kelangan ang product. Example po dto ay yung
USING THE PROCESS MAP YOU LAID-OUT IN YOUR MARKETING PLAN you are now going to
explain each stage. (it’s not necessary that you have 6 stages, just indicate all the stages you think
* You can include the recipes if you have multiple products like food
STAGE 1. ,
STAGE 2. ,
STAGE 3. ,
STAGE 4. ,
STAGE 5. ,
STAGE 6. ,
PRODUCTION SCHEDULE
The production schedule entails details about the time schedule of your production which
includes the total units to produce in a day and the expected time you operate your business.
BUSINESS SCHEDULE
Explain here how many days your business is open in a week. How many hours your
business is open in a day and you may also consider the calendar schedule.
SYSTEMATIC CHART OF PRODUCTION SCHEDULE
EMPLOYEE SCHEDULE
OPENING
AFTERNOO
CLOSING
OPERATIONAL PLAN
EVALUATION OF SUPPLIERS
Technically you are going to describe here how will you evaluate your suppliers. This is a
circumstances.
NAME OF
THE ATTRIBUTES
SUPPLIER
STORAGE AND INVENTORY CONTROL SYSTEM
Create a guidelines or procedures for receiving raw materials. This is for quality control assurance
purposes. How will you do the receiving procedures and how are you going to measure quality of
your materials. Review the FIFO system and product quality assurance procedures
This section will determine what are the things or the raw materials needed as well as the
machineries, tools and equipment for the production of your product or for the delivery of your
TOOLS
MACHINERIES/ EQUIPMENT
PRODUCTION COST
This segment will ascertain how much will it cost you in purchasing the raw materials
needed as well as the machineries, tools and equipment for the production of your product and or
UNIT
TOOLS
MACHINERIES/ EQUIPMENT
TOTAL COST
PLANT/FACILITY LAYOUT
Writing your technical strategic plan goes the same with management strategic plan. You have
to use the smart goals in order for you to accomplish this task
Here are the factors that you have to consider in five-year marketing strategic plan:
Facilities (will you be expanding your facility? Will you upgrade your tools, machineries an
equipment?)
C Year One
PRODUCTION AND
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
OPERATION
d on date date
Activities
e
C Year Two
PRODUCTION AND
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
OPERATION
d on date date
Activities
e
C Year Three
PRODUCTION AND
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
OPERATION
d on date date
Activities
e
C PRODUCTION AND durati Start End Year Four
o Jan Feb March April May June July Aug Sept Oct Nov Dec
OPERATION
d on date date
Activities
e
C Year Five
PRODUCTION AND
o durati Start End Jan Feb March April May June July Aug Sept Oct Nov Dec
OPERATION
d on date date
Activities
e
FINANCIAL PLAN
Budgetary Requirement
Return On Investment
Payback
TOTAL
SALES
COST OF SALES
GROSS PROFIT
OPERATING EXPENSES
Utilities
salaries
OPERATING PROFIT
NET INCOME
EXAMPLE
Balance Sheet
Cash Flow
1 YEAR SALES FORCAST
Indicate at what percentage per month you are going to increase your sales
TOTAL NO. OF
PRICE OF % INCREASE IN
PRODUCTS PRODUCT TO BE SUB TOTAL
PRODUCT SALES
SOLD
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
PROJECTED ANNUAL INCOME STATEMENT
JAN FEB MAR APRL MAY JUN JUL AUG SEPT OCT NOV DEC
SALES
COST OF SALES
GROSS PROFIT
OPERATING EXPENSES
TOTAL OPERATING
EXPENSES
OPERATING PROFIT
TAX
NET INCOME