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Lenovo's 10-Year Internationalization Strategy

Lenovo should focus on three internationalization strategies over the next 10 years: 1) Device proliferation by offering a full range of devices in each segment and incorporating new technologies like 5G and extended reality. 2) Expanding its end-to-end infrastructure portfolio from data centers to clouds to edge solutions. 3) Combining hardware and services to create intelligent solutions leveraging trends like AI, IoT, and edge computing in industries like manufacturing, education, retail, and smart cities.

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26 views1 page

Lenovo's 10-Year Internationalization Strategy

Lenovo should focus on three internationalization strategies over the next 10 years: 1) Device proliferation by offering a full range of devices in each segment and incorporating new technologies like 5G and extended reality. 2) Expanding its end-to-end infrastructure portfolio from data centers to clouds to edge solutions. 3) Combining hardware and services to create intelligent solutions leveraging trends like AI, IoT, and edge computing in industries like manufacturing, education, retail, and smart cities.

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niar196
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Question 6

Please imagine that you are a consultant for Lenovo and that your task is to develop Lenovo’s future
internationalization strategies. Based on a strategic analysis, which internationalization strategies
would you recommend for the next 10 years? Please be sure to provide support for your
recommendations with reasonable arguments derived from your strategic analysis.

Answer:
Lenovo’s strategy for the next decade of growth leverages all of the strong “building blocks” the
company has today and combines them into end to end solutions that align to the tech market
trends and solve customer business problems in three ways:
 Device Proliferation: Whether it’s “one PC, tablet, or other device per person” more people
need dedicated devices. Lenovo will offer a full range of devices for each segment, develop
new form factors, incorporate 5G connectivity, explore extended reality, and offer new
collaboration tools.
 End to End Infrastructure: Today customers want integrated solutions combining hardware
with software, support, and expertise. Lenovo will continue to expand its offering of a broad
range of infrastructure portfolios, from on-premises data center to private and public clouds,
and edge to cloud solutions.
 AI-Supported Intelligent Transformation: Lenovo offers the foundational technology for
emerging trends, including IoT, big data, algorithms, and Edge computing. Lenovo will
combine hardware with services to create intelligent solutions in smart manufacturing, smart
education, smart retail, and smart cities.

Lenovo also can aligned its business groups around a new organizational structure focused on Smart
IoT, Smart Infrastructure and Smart Verticals:
 Intelligent Devices Group (IDG), focused on Smart IoT
 Infrastructure Solutions Group (ISG), focused on Smart Infrastructure
 Solutions & Services Group (SSG), focused on Smart Verticals & Services

And because of that, Lenovo can obtain this strategy by building alliances with other parties or
entering into joint ventures

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The primary strategic recommendations for Lenovo's internationalization focus on three pillars: device proliferation, end-to-end infrastructure, and AI-supported intelligent transformation. These strategies align with current technology trends as follows: - **Device Proliferation**: Recognizing the trend towards 'one device per person,' Lenovo plans to offer a broad range of devices tailored to various segments, develop new form factors, incorporate 5G connectivity, explore extended reality, and enhance collaboration tools to meet increased demand for diverse and advanced devices. - **End-to-End Infrastructure**: Responding to the demand for integrated solutions, Lenovo will expand its offerings to include a comprehensive infrastructure portfolio, covering on-premises data centers, private and public clouds, and edge-to-cloud solutions. - **AI-Supported Intelligent Transformation**: By focusing on foundational technologies such as IoT, big data, and edge computing, Lenovo aims to integrate hardware and services to offer intelligent solutions in areas like smart manufacturing, education, retail, and cities. This aligns with the increasing focus on AI and intelligent systems in the tech industry .

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