Quiz Submissions - Week 1 & 2 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: May 5, 2021 1:51 AM - May 5, 2021 2:10 AM
Submission View
Released: Sep 26, 2021 9:44 AM
Question 1
Choose the four pillars of a marketing concept.
Target market, Customer needs, Reducing costs, Profitability
Target product, Customer needs, Reducing costs, Profitability
Target market, Customer needs, Integrated marketing,
Profitability
Target market, Customer needs, Integrated marketing,
Reducing costs
Question 2
Identify the concept where the basic proposition of this concept is
that customers will choose products and services that are widely
available and are of low cost.
Selling concept
Product concept
Production concept
Marketing concept
Question 3
Identify the four primary categories of consumer markets.
Consumer products, Food and beverage products, Retail
products, and Transportation products
Consumer aspirations, Expectations, Tastes, and Economic
utility
Consumer demand, Needs, Wants, and Relationship
Consumer demand, Needs, Wants, and Satisfaction
Question 4
Which among the following is the tangible part of a service?
Process
People
Physical evidence
Promotion
Question 5
The last or fifth step in the marketing planning process is
Drawing detailed plans for each function
Setting marketing objectives and policies
Designing the marketing system
Merging the marketing plans into organisational plans
Developing separate objectives, programmes, and strategies
for each function
Question 6
Which of the following is one of the functions of marketing that is
concerned with transferring of products to the customer points?
Physical distribution
Sales planning
Sales operations
Sales promotion
Question 7
State whether the given statement is true or false.
People, Process, Plan, and Physical evidence are the traditional 4Ps
of the marketing mix.
True
False
Question 8
Choose the appropriate term for “measurement and evaluation of
target market and its characteristics”.
Marketing myopia
Distribution analysis
Market analysis
Product/service determination
Question 9
In which section of a standard marketing plan, a marketer can use
scenario analysis to explain the likely behaviour of the market?
Market overview
Market assumptions
Marketing objectives and goals
Executive summary and table of contents
Question 10
Identify the method where firms base their price on the average
price of the product in the industry or prices charged by
competitors.
Value pricing
Going rate pricing
Odd pricing
Sealed bid pricing
Attempt Score:8 / 10 - 80 %
Overall Grade (highest attempt):8 / 10 - 80 %
Done
Quiz Submissions - Week 3 & 4 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: May 24, 2021 6:01 PM - May 24, 2021 6:15 PM
Submission View
Released: Sep 26, 2021 9:45 AM
Question 1
Identify the subsystem of MIS for collecting and collating data.
Marketing intelligence system
Marketing research system
Analytical marketing system
Internal record system
Question 2
Which among the following is the correct explanation of cluster or
area sampling?
Every member of the identified population has an equal
chance of selection.
The entire population is divided into mutually exclusive groups
on geographic basis so that the researcher can draw samples
from each area.
The entire population is divided into number of stratum
(exclusive groups) and random samples are drawn from each
one of the stratums.
The researcher chooses the most accessible population as
per his convenience.
Question 3
Which of the following is NOT a component of the company’s
macro environment?
Company environment
Demographic environment
Technological environment
Social and cultural environment
Question 4
State whether True or False.
1. Macro environment is smaller than the micro environment.
2. The components of the micro environment cannot be controlled.
1-True,2-False
1-False,2-False
1- False,2- True
1-True,2- True
Question 5
Choose the type of marketing information that is generated at
regular intervals such as monthly sales reports; the stock
statements, the trial balance, and so on.
Recurrent information
Technical information
Customised information
Monitoring information
Question 6
Which among the following has the highest influence on the
marketing decisions as it affects the purchasing power of the
consumer?
Social and cultural environment
Technological environment
Natural environment
Economic environment
Question 7
The method by which primary data is collected from all the
members of population is called _______________.
Census
Observation
Experiment
Survey
Question 8
___________ are independent business units that carry the company
products and services to the customers.
Competitors
Intermediaries
Suppliers
Sought public
Question 9
State whether True or False.
[Link] data is the original data derived from a new research
study and collected at source, as opposed to previously published
material.
2. Primary data is the data already gathered for one use that is then
utilised for another purpose.
1-False,2-False
1-True,2- True
1- False,2- True
1-True,2-False
Question 10
Identify the stage in the business cycle where the weakening of
both consumer confidence and consumer spending happens.
Recovery
Depression
Recession
Prosperity
Attempt Score:9 / 10 - 90 %
Overall Grade (highest attempt):9 / 10 - 90 %
Done
Quiz Submissions - Week 5 & 6 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: Jun 1, 2021 3:35 PM - Jun 1, 2021 3:49 PM
Submission View
Released: Sep 26, 2021 9:46 AM
Question 1
Which among the following departments play the role as
negotiation experts, who dominate in straight re-buy, and have a
high influence on negotiations done under uncertain environmental
conditions?
Research and development
Marketing department
Purchase department
Production and operations
Question 2
Identify the type of buying decision behaviour according to Henry
Assael Model where consumers are highly involved in a purchase
and aware of significant differences among brands.
Variety-seeking buying
Complex buying behaviour
Dissonance-reducing
Habitual buying behaviour
Question 3
People in the organisation who have the power to prevent sellers or
information from reaching the members of buying centres are
called _________.
Buyers
Approvers
Gatekeepers
Users
Question 4
The process of accepting new product ideas by individual
customers is popularly known as _________ process.
Innovation
Trial
Diffusion
Adoption
Question 5
State whether the given statements are True/False.
a) In the case of psychographic segmentation, the market is divided
based on purchase decision and product or brand usage made by
consumers.
b) In mass marketing strategy, the marketing manager decides to
enter a select market segment instead of all the available market
segments.
a-False, b-True
a-True, b-False
a-True, b-True
a-False, b-False
Question 6
Choose the four major components of Howard-Sheth model.
Problem recognition, Information search, Choice, and
Outcomes
Input variables, Output variables, Hypothetical constructs, and
Exogenous variables
Input variables, Output variables, Problem recognition, and
Information search
Input variables, Output variables, Exogenous variables, and
Outcomes
Question 7
State whether the given statement is True/False.
A clearly defined segment must react to changes in any of the
elements of the marketing mix.
False
True
Question 8
The purpose of segmentation is to:
Measure the changing behavioural pattern of consumers.
Create a reasonably large segment to be a profitable target.
Help the marketers to develop an appropriate offer for each
identified segment.
Have a better understanding of the competitive situation in
each of the segments.
Question 9
Choose the correct definition of a ‘target market’.
A process of dividing a potential market into distinct sub-
markets of consumers with common needs and
characteristics.
A process that helps the marketers to develop an appropriate
offer for each identified segment.
A set of buyers sharing common needs or characteristics that
the company decides to serve.
A process of creating an image of goods and services in the
consumers’ mind.
Question 10
Identify the last step in the process of market segmentation.
Target market selection
Evaluate the segments
Profile the segments
Mass marketing strategy
Attempt Score:8 / 10 - 80 %
Overall Grade (highest attempt):8 / 10 - 80 %
Done
Quiz Submissions - Week 7 & 8 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: Jun 24, 2021 2:00 AM - Jun 24, 2021 2:16 AM
Submission View
Released: Sep 26, 2021 9:47 AM
Question 1
Choose the level of product hierarchy: A group of products within a
product class, which shows resemblance due to functional
similarity, is sold to the same customer group and marketed
through the same channels.
Brand
Product line
Product family
Product type
Question 2
The first stage of the new product development is __________.
Commercialisation
Product testing
Product formulation
Idea generation
Question 3
Choose the correct explanation for Brand equity.
Descriptive features which are used to characterise a product
or service.
A set of decisions to add or to maintain the number of brand
elements to its product portfolio.
Added value that the consumer assigns to the products and
services.
Situation in which consumers repeatedly prefer and continue
to purchase the same brand within a product or service
category.
Question 4
The total number of products that a company market is called
__________.
Brand loyalty
Product mix
Brand association
Brand positioning
Question 5
__________ decision involves a set of decisions to add or to maintain
the number of brand elements to its product portfolio.
Brand sponsorship
Brand association
Brand development
Brand evaluation
Question 6
State whether the given statement is True/False.
If an existing brand name is used for a new product category, then
the existing brand is called the parent brand or master brand.
True
False
Question 7
A set of products sold under the same brand name is called as
__________.
Family branding
Brand mix
Corporate umbrella branding
Brand line
Question 8
State whether the given statements are Tue/False.
a. Components of brand position are brand loyalty, brand
awareness, and perceived quality.
b. A brand name can be classified as descriptive, suggestive, and
free-standing brand name.
a-True, b-False
a-False, b-True
a-False, b-False
a-True, b-True
Question 9
Identify the level of the product in which the associated services
and cues help the product to deliver beyond the expectation level of
the consumer.
Expected product layer
Core layer
Augmented product layer
Basic product layer
Question 10
The ability to identify a brand under different conditions is known
as __________.
Brand awareness
Brand equity
Brand association
Brand preference
Attempt Score:9 / 10 - 90 %
Overall Grade (highest attempt):9 / 10 - 90 %
Done
Quiz Submissions - Week 9 & 10 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: Jul 11, 2021 3:32 AM - Jul 11, 2021 3:50 AM
Submission View
Released: Sep 26, 2021 9:48 AM
Question 1
State whether the given statement is True/False.
Publicity is defined as the non-personal stimulation of demand for a
product, service, or business unit.
True
False
Question 2
Which among the following a company sets as its pricing objective
when there is intense competition and changing consumer wants in
the target market?
Market share price
Survival price
Current profit maximisation price
Product quality price
Question 3
Select the advertisement used in any medium that tries to stimulate
sales directly.
Public services advertising
Business-to-business advertising
Direct response advertising
Interactive advertising
Question 4
Choose the overhead costs that do not vary with the production or
sales level.
Sunk cost
Direct cost
Variable cost
Fixed cost
Question 5
Identify the method, where the price is set to cover costs
(materials, labour, and overhead) and predetermined percentage or
profit.
Cost-plus pricing
Mark-up pricing
Break-even pricing
Marginal cost pricing
Question 6
Merchandise offered at a lower cost or free as an incentive to
purchase a particular product.
Refund
Premiums
Free trials
Patronage awards
Question 7
Which is the first step in a typical channel design decision?
Establishing channel objectives
Evaluating the major alternatives
Analysing customer’s desired service output levels
Identifying major channel alternatives
Question 8
State whether the given statements are True/False.
a. An intensive distribution channel strategy limits the availability
of products to a few carefully selected outlets in each market area.
b. Analysing and understanding the target market is the first step in
selecting marketing channels.
a-True, b-True
a- False, b-True
a- False, b-False
a- True, b-False
Question 9
A group of people with whom the company or organisation has to
interact in creating and delivering value is:
Publicity
Sales promotion
Public relation
Advertising
Question 10
Identify the certificates entitling the owner of the certificate to a
stated saving on the purchase of a particular item.
Coupons
Patronage awards
Catalogues
Refunds
Attempt Score:9 / 10 - 90 %
Overall Grade (highest attempt):9 / 10 - 90 %
Done
Quiz Submissions - Week 11 & 12 Quiz
ADRIAN SAKALA (username: [Link])
Attempt 1
Written: Jul 19, 2021 10:45 PM - Jul 19, 2021 10:57 PM
Submission View
Released: Sep 26, 2021 9:49 AM
Question 1
Marketing aimed at a single market in which the firm faces a single
set of competitive, economic, and market issues and deal with
customers defined by a geographic boundary is referred to as:
Multi-regional marketing
Domestic marketing
Export marketing
Multinational marketing
Question 2
Which among the following is NOT a reason behind losing
customers by organisations?
Product quality
Customer attention
Pricing
Customer service
Question 3
State whether the given statements are True/False.
a. When the offerings of different organisations are differentiated,
competitive parity exists.
b. Buyer-seller relationships are not affected by commercial
transactions.
a-False, b-False
a-True, b-True
a-True, b-False
a-False, b-True
Question 4
Identify the animated ad that pops up on the computer screen while
downloading a website.
Interstitial
Classified ad
Ad button
Ad banner
Question 5
Which of the following types of marketing are generally aimed at
retaining customers and enhancing their loyalty?
Co-marketing
Sales marketing
Individual marketing
Continuity marketing
Question 6
Identify the branding where the corporate name is used as the lead
name for all their products.
Range
Corporate umbrella
Family
Individual
Question 7
Identify the process of deciding how to allocate sales time among
prospects and existing customers.
Targeting
Pre-approach
Prospecting
Approach
Question 8
An interactive system of marketing, which uses one or more
advertising media to affect a measurable response and transaction
at any location.
Publicity
Advertising
Sales promotion
Direct marketing
Question 9
Which of the following is a strategic alliance where two or more
parties, usually businesses, form a partnership to share markets,
intellectual property, assets, knowledge, and profits?
Contract manufacturing
Direct investment
Franchising
Joint venture
Question 10
State whether the given statement is True/False.
Personal selling is an activity that involves face-to-face interaction
with the customers wherein there is a quick response and personal
confrontation.
True
False
Attempt Score:10 / 10 - 100 %
Overall Grade (highest attempt):10 / 10 - 100 %
Done