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SMART Goals for Office Green's Growth

The document outlines two SMART goals for the company Office Green. The first goal is to increase brand awareness by raising unique website visits by at least 2,000 per month. The second goal is to raise the customer retention rate by increasing customer satisfaction to over 90% by the end of the year, which is a 10% increase from the previous year. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives of Office Green.

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88 views2 pages

SMART Goals for Office Green's Growth

The document outlines two SMART goals for the company Office Green. The first goal is to increase brand awareness by raising unique website visits by at least 2,000 per month. The second goal is to raise the customer retention rate by increasing customer satisfaction to over 90% by the end of the year, which is a 10% increase from the previous year. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives of Office Green.

Uploaded by

pnsfakos
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Project Plant Pals | SMART Goals

January 5

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The goal is specific as the company wants to increase the brand awareness
increasing the website traffic. The Marketing Manager wants unique page visits to increase by
at least 2k each month

What makes this goal measurable? Does it include metrics to gauge success?
Response: In this scenario increasing the unique website visits by 2k each month is the
metric used and hence the goal is measurable.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The marketing manager has the knowledge, time, resources. So Office Green will
promote the new service with a new marketing and sales strategy, they designed website with
a new Plant Pals landing page, and a print catalogue.

What makes this goal relevant? Does it support project or business objectives?
Response: Office Green’s business model relies on internet advertisement for the sales of
their products.

What makes this goal time-bound? Does it include a timeline or deadline?


Response: Yes the project goal includes a deadline. The project is scheduled to launch by the
end of the third quarter. The project team will continue to collect data on the project’s progress
through the rest of the year and assess how well it has met its goals at the end of the fourth quarter.

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants…”


What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The goal is specific as the company CEO wants the customer satisfaction rate to
increase by at least 10% this year.

What makes this goal measurable? Does it include metrics to gauge success?
Response: The Vice President of Customer Success expects Office Green to achieve a
customer satisfaction rating of over 90% this year—a slight increase over last year. The
rating has stayed between 85%-90% for the last five years. Hence the goal is measurable
keeping last five years data as a benchmark.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Last year, 70% of customers who left Office Green for competitors said they did
so because they wanted more extensive services. When surveyed, 85% of existing
customers expressed an interest in Plant Pals. Yes it is realistic because the goal s reachable
within the given time and they are able to commit to achieve the goal.

What makes this goal relevant? Does it support project or business objectives?
Response: The goal is relevant because the company plans to create an Operations
and Training plan for Plant Pals to improve on existing customer service standards and
boost efficiency. So it is supports both because the company wants to attract new
customers so the business will grow.

What makes this goal time-bound? Does it include a timeline or deadline?


Response: Yes the goal is time-bound because it sets a deadline at the end of the year.

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