Consumer Behavior MCQs Set 3
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guddan prajapati- Consumer Behaviour MCQs [Set-3]
Common questions
Powered by AIEarly adopters play a crucial role in the diffusion of innovations as they are respected opinion leaders in their communities. They adopt new ideas earlier than the majority and carefully; their experiences and endorsements can significantly influence the decisions of others in the social system to adopt the innovation .
The rate at which innovations are adopted is significantly influenced by their characteristics, such as divisibility, which is the degree to which an innovation can be tried on a limited basis. Innovations that allow for limited trials often see faster adoption rates because potential adopters can experiment with the innovation without committing fully, reducing perceived risk .
Cognitive dissonance arises in the post-purchase stage when there is an inconsistency between the consumer's expectations and the actual performance of the product, leading to discomfort. This can prompt the buyer to seek reassurance or justify their purchase decision, influence future purchase behavior, and affect overall satisfaction .
To mitigate the impact of others' attitudes and unexpected factors on the purchase decision, companies can employ strategies such as enhancing the product's perceived value through advertising, improving customer service to build trust, and offering flexible purchasing options that accommodate sudden changes in consumer circumstances. Such measures can reinforce consumer's purchase intention despite external and situational influences .
The buying process is typically triggered by internal stimuli when a basic human need such as hunger, thirst, or sex elevates to a level that it becomes a significant drive. This internal need recognition prompts the consumer to seek ways to satisfy the arising need .
Attitudes place individuals in a frame of mind that inclines them to either like or dislike things, influencing the direction of their behavior toward or away from certain products. This frame of mind impacts decisions at various stages, particularly in evaluation and post-purchase stages, as seen when consumers express preferences like favoring a car .
The adoption process of an innovation begins with awareness and progresses through interest, evaluation, trial, and ends with the adoption. The stage of 'process' is not included as part of these stages .
Business markets differ from consumer markets primarily in the nature of the buying unit. The buying decision in business markets typically involves more formalized processes and larger buying units, compared to consumer markets where purchases are often made by individuals or households. This difference is also reflected in the complexity and formality of the decision-making process .
Derived demand in business markets refers to the demand that originates from the demand for consumer goods. For example, if there is an increased demand for new smartphones, the demand for components like microchips also increases because manufacturers need more parts to produce the phones .
Customer dissatisfaction is more likely when the actual performance of a product falls short of the customer's expectations. This dissatisfaction increases the likelihood of negative word-of-mouth communication as dissatisfied customers tend to share their unfavorable experiences with more people compared to satisfied customers, who generally tell fewer people about their positive experiences .
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Consumer Behaviour MCQs [set-3]
51. If a consumer tells friends “I like my car more than any other car on the roa](/p?url=https%3A%2F%2Fscreenshots.scribd.com%2FScribd%2F252_100_85%2F356%2F641230380%2F1.jpeg&__src=https%3A%2F%2Fwww.scribd.com%2Fdocument%2F641230380%2FUntitled&__type=image)
