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Nestle vs Cadbury Marketing Strategies

This project report compares the marketing strategies of Nestle and Cadbury in India. It was submitted by Abantika Saha to fulfill the requirements of a B.Com degree in Accounting and Finance from the University of Calcutta. The report includes an introduction that outlines the significance of the study, objectives, research methodology and limitations. It also provides background information on Cadbury, describing the company's origins in 1831 and the launch of its first dairy milk bar in 1905. The justification of the study is to do a comparative analysis of the two companies' product mixes, marketing mixes, and SWOT profiles to determine which has a better marketing strategy.

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Abantika Saha
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11 views4 pages

Nestle vs Cadbury Marketing Strategies

This project report compares the marketing strategies of Nestle and Cadbury in India. It was submitted by Abantika Saha to fulfill the requirements of a B.Com degree in Accounting and Finance from the University of Calcutta. The report includes an introduction that outlines the significance of the study, objectives, research methodology and limitations. It also provides background information on Cadbury, describing the company's origins in 1831 and the launch of its first dairy milk bar in 1905. The justification of the study is to do a comparative analysis of the two companies' product mixes, marketing mixes, and SWOT profiles to determine which has a better marketing strategy.

Uploaded by

Abantika Saha
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PROJECT REPORT

(A project report submitted in partial fulfillment of requirement for the degree


of [Link] Honours in Accounting & finance under University of Calcutta)

Title of the Project


Comparative study of marketing strategy between Nestle and Cadbury

SUBMITTED BY
NAME OF THE CANDIDATE : ABANTIKA SAHA
C.U REGISTRATION NO. : 224-1212-1044-20
C.U ROLL NO. : 201224-11-0265
COLLEGE ROLL NO : SAJC/D/2020/2037
NAME OF THE COLLEGE : SETH ANANDRAM JAIPURIA COLLEGE
SHIFT : DAY
SESSION : 2020-2023

SUPERVISED BY
NAME OF THE SUPERVISOR : PROF. SUBHASISH KUNDU
DESIGNATION : SACT, DEPARTMENT OF COMMERCE
NAME OF THE COLLEGE : SETH ANANDRAM JAIPURIA COLLEGE

MONTH & YEAR OF SUBMISSION : JUNE,2023

PAGE NO : 1
INTRODUCTION
1.1] SIGNIFICANCE OF THE STUDY
1.2] OBJECTIVES
1.3] RESEARCH METHADOLOGY
1.4] LIMITATIONS

PAGE NO : 1
Chocolate is especially rich in flavanols like epicatechin and
catechin, as well as anthocyanins and phenolic acids. All of these
compounds help protect your cells from inflammation, improve
your brain function, and boost your immune and cardiovascular
health. Dark chocolates can also give you cardiovascular
support.
Four types of chocolates
1. Dark chocolate
2. Milk chocolate
3. White chocolate
4. Ruby chocolates

1.1 Background of the study :


About Cadbury – The Cadbury manufacturing business was born in
1831, when John Cadbury decided to start producing on a
commercial scale and bought a four- store warehouse in near by
crooked lane. By 1842 John Cadbury was selling no less than 16
varieties of drinking chocolate and 11 cocas.
In June 1905, in Birmingham England George Cadbury jr made
cadbury’s first diary milk bar, with a higher proportion of milk than
previous chocolate bar by 1914, it would become the company’s
best-selling product. Through its development, the bar was
variously called ‘Highland Milk’, ‘Jersey’, and ‘Dairy maid’.

1.2 Justification of the study :


In today’s times the Indian chocolate market is ruled by the two chocolate
power houses of the world which are NESTLE & CADBURY. I have undertaken
this project to compare both of these firms on the basis of their product mix,
marketing mix and a comparative SWOT analysis . I am doing this project to
get a better and a deeper knowledge about the marketing strategies of these
firms and to find out which one is better out of these two.

PAGE NO : 1
1.3 Objective of the study :
In today’s time Indian chocolate market is ruled by two chocolates power
houses of the world which are NESTLE & CADBURY .
1. The objective is to know about the customer satisfaction level associated
with the product and the customer preference level
2. To increase customer satisfaction and recapture the market share by
fulfilling the customer needs.
3. To identify which brand is more consumed by customer.
4. o be an ongoing company and achive revenue growth of 10% per year .

PAGE NO : 1

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