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Ritemed: Affordable Medicine Ad Analysis

The radio advertisement is promoting the affordable medicine brand Ritemed to help people who cannot afford expensive branded medications. It uses catchy phrases like "mura" which means affordable to convince listeners that Ritemed is a cheaper alternative. The advertisement aims to represent the reality of many Filipinos who struggle to pay for necessary medications and provide them with a more affordable option. It constructs its message through an attention-grabbing jingle and slogan to effectively get its point across to the target audience.

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daffnie pitogo
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30 views2 pages

Ritemed: Affordable Medicine Ad Analysis

The radio advertisement is promoting the affordable medicine brand Ritemed to help people who cannot afford expensive branded medications. It uses catchy phrases like "mura" which means affordable to convince listeners that Ritemed is a cheaper alternative. The advertisement aims to represent the reality of many Filipinos who struggle to pay for necessary medications and provide them with a more affordable option. It constructs its message through an attention-grabbing jingle and slogan to effectively get its point across to the target audience.

Uploaded by

daffnie pitogo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

RADIO ADVERTISEMENT: RITEMED

GUIDE QUESTIONS IN MEDIA TEXT


KEY CONCEPTS
ANALYSIS

1. What is the message of the text?


1. All media messages The message of the text is to encourage the
are constructed people to trust and buy their product in a
lower price that anyone can afford.

2. How effectively does it represent


reality?
The text represents reality that medicine is
really expensive especially for those who have
diseases who can’t afford such branded
medicine.

3. How is the message constructed?


Through some catchy words like “mura” and
the “ritemed” itself help to construct a
concept that will get the attention of the
people

1. What lifestyle, values and point of


views represented in the text?
2. Media have The text represents a true situation of the
embedded values and poor Filipino people who can’t afford some
point of views expensive medicine to support their body
needs. The concept shows a helping hand to
help their fellow citizen.

2. Who or what is missing?


None.

1. What message do you perceive from


the text?
For me they are encouraging people to trust
3. Each person
their product even if it costs cheaper than
interprets message
other pharmacies. Their intention is just to
differently
help the people who can’t afford some
expensive medicine to maintenance their
needs.

2. How might others understand it


differently?
People may not trust their product because of
its price.

4. Media have
1. What is the purpose of the text?
commercial,
The purpose of the text is to encourage
ideological or
everyone to try their product.
political interest

2. Who is the target audience of the


text?
All the people who can’t afford expensive
brand of medicine and to those who want to
save money to support their other needs.

3. Who might be disadvantaged?


Since it starts with a broken family, audience
might misunderstand the concept and the
text.

4. Who created the text and why?


Someone who was inspired and cares to his
fellow citizen.

5. Media messages 1. What techniques are used and why?


are constructed using They constructed a text that is catchy in the
creative language ears of the listeners, showing how affordable
having its own rule and effective their product is.

2. How effective are the techniques in


supporting the messages or themes of
the text?
Their techniques in the construction of the
concept and texts may help the listeners and
audience through their flowery words like
“mura” and through their song that will really
remain in the ears of the listeners.

3. What are the other way of presenting


the message?
Like what they did, they convey the concept’s
message through the song they developed,
and they can also promote it in social medias,
television and other blog sites

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