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Kidswear Market Insights and Trends

1) A market survey was conducted in Chandigarh, India on mothers' preferences for kidswear. Most respondents were over 25 years old and housewives, while wage earners were self-employed. 2) Respondents and wage earners were mostly post-graduates. Most respondents earned between 5-10 lakh rupees annually. Price ranges of Rs. 600-1200 were most common/preferred. 3) Stores only selling kidswear were most preferred, followed by all-age apparel stores. T-shirts, rompers, bibs, shorts and nappies were top purchases. Planned purchases were dresses for occasions, while n

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52 views21 pages

Kidswear Market Insights and Trends

1) A market survey was conducted in Chandigarh, India on mothers' preferences for kidswear. Most respondents were over 25 years old and housewives, while wage earners were self-employed. 2) Respondents and wage earners were mostly post-graduates. Most respondents earned between 5-10 lakh rupees annually. Price ranges of Rs. 600-1200 were most common/preferred. 3) Stores only selling kidswear were most preferred, followed by all-age apparel stores. T-shirts, rompers, bibs, shorts and nappies were top purchases. Planned purchases were dresses for occasions, while n

Uploaded by

maggi -
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Kidswear Module

Market
Survey
MARKET- Sector22 Chandigarh
Team members: •
•
Aastha
Ishika
• Ramya
• Somya
• Muskan
• Hemant
• Bhavna
Mother’s
Questionnaire
Analysis
Average age of respondents

age groups

response

It was found that most of the respondents were older than 25 years.
Occupations
response

categories

It was found that most of the respondents were housewives whereas the chief wage earners
were mostly self employed.
response
Educational Qualifications

categories

It was found that most of the respondents as well as the chief wage earners were mostly
post graduates.
Annual Income

It was found that most of the respondents had an annual income between 5 to 10 lakhs, i.e.
39.1%, while 8.7% had an annual income lesser than 3 lakhs.
Price Range
response

income(in rupees)

It was found that the price ranges starting from ₹600 for daily wear clothing was the most
common/preferred one. Whereas the occasional wear was preferred over ₹1200.
response
Store Preference

garments

It was found that most respondents prefer stores selling only kids wear, followed by stores
selling apparels for all ages, then online stores and finally departmental stores were the least
preferred. Basic T-shirts and rompers were the most purchased clothing, followed by bibs,
shorts and nappies.
Type Of Purchase
response

garments

Most planned purchased garments were dresses since they are bought mostly for specific
occasions whereas nappies which are affordable and a daily wear garment were bought
impulsively.
Brand
Preference

It was found that majority of the mothers are interested in buying both branded and
unbranded garments. However, unbranded clothing is still a prevalent choice. In conclusion,
there is scope for new kids wear brands to enter the market.
Response In Absence
Of Desired Brand

Majority of the respondents considered trying new brands in the absence of desired brands.
Therefore there is scope for new kids wear brands to enter the market.
Attractive Parameters

Packaging is the most attractive parameter observed, which means a


book is judged by its cover.
response Characteristics Considered While Purchase

response
response

response
Rankings from 1 to 10 (10 being the highest and 1 is the lowest)
Most Preferred Fabrics

available fabrics

response

It was found that 100% cotton was the most preferred fabric for any
type of clothing for kids, followed by wool and cotton spandex.
colours
Colour Preferences

response

Neutral colours like brown, cream, beige, baby pink, lilac etc., were the most
preferred colours bought by respondents, followed by assorted colours/prints.
Preferred Fabrics For Specific Categories
It was found that 100% cotton was the most preferred fabric for any type of clothing for kids.
Ornamentation Preferences

response

types

Printed garments were the most preferred ornamentation technique followed


by painting and embroidery.
Silhouette/Decoration Preference
Score out of 5 (5 being extremely good and 1 the least)

Most preferred silhouette was of Front Open for upper garments and elastic waistbands for bottom
wear.
Most preferred silhouette was of Front Open for upper garments and elastic waistbands for bottom
wear.
Thank You

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