COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES
CASE STUDY: ELECTRIC VEHICLES IN INDIA
Project Submission Template
Student name (full name) :
Part I
Note: Maximum75 words for answering all parts of Question 1
Question 1a What is the change….
The change initiative undertaken by Tata Motors are as
follows:
A better understanding of those projects and the ability
of an organization to handle such projects will help in the
selection of optimal change projects, which the
organization can handle and support
. Complexity relates to how easily the change initiative
can be implemented or how feasible it is. It can include
components like costs, reskilling, changes in
organization or process structure, etc.
Impact relates to the output that the initiative would be
having on the organization. The impact can be in the
form of monetary gains, branding, improved customer
experience, etc.
Question 1b What kind of change….
Change initiative classified into four types:
● Transformational change: Changes that incur high
complexities but also have a high impact on the
organization.
● Incremental change: Changes that incur low
complexities and also have a low impact on the
organization.
● Quick wins: Changes that incur low complexities but
have a high impact on the organization.
● Questionable change: Changes that incur high
complexities but have an uncertain or low impact.
Note: Maximum 100 words for answering Question 2
Question 2 Imagine that a board meeting….
Stakeholders role according to AIM CAST model:
The first step in preparing a change plan is to identify
the important stakeholders in the initiative. Ideally,
these stakeholders help determine the plan rather than
being only a part of the plan. The stakeholders work
actively towards the change, their roles in the change
team or change coalition do differ.
The AIM (Accelerating Implementation Methodology)
CAST model helps to classify the stakeholders of a
change initiative.
Champions: Stakeholders who believe in and commit
towards change
● Agents: Stakeholders who are closely involved in the
implementation of change
● Sponsors: Stakeholders who authorize the change
and provide necessary resources
● Targets: Stakeholders who receive outcomes from the
change (or) who are impacted by the change
Note: Maximum 200 words for answering all parts of Question 3
Perform a SWOT analysis….
Question 3a
SWOT Analysis of TATA Motors EV:
Strength:
Strong Brand with diversified product portfolio
Strong performance of Jaguar Land Rover
Efficient Customer
Weakness:
The revenue of Tata Motors is heavily dependent on the
JLR segment, which can hit the business and profitability
Opportunities:
TATA motors can take the advantage of its innovative
legacy to increase its market share in the EV segment.
TATA Power can create the entire EV environment by
installing more charging stations.
Threats:
Increasing competitions from other out makers
Environmental measures to curb pollution a threat
to Tata Motors product portfolio.
SWOT Analysis of Mahindra Electric:
Strength:
Strong Market Position
Innovative Concept
Strong Business Model
Large customer base and geographical outreach
Weakness:
Lack of financial and technical resources
Devaluation of Mexican currency
Lack of expertise in operating in U.S markets
Opportunities:
Increase demand of theme park.
High internet penetration
Increased mobile phone usage
Threats:
Currency devaluation
Intense domestic and international competition
On the basis of your analysis….
Question 3b
On the study basis, SWOT analysis of Tata Motors EV and
Mahindra Electric Tata Motors is better than Mahindra
Electric.
Tata Motors is better than Mahindra Electric how? The
following point show this:
1. Tata Motors has the biggest order to supply electric
vehicles to EESL.
2. Mahindra Electric supplies 4800 units of the Verito
Sedan to EESL a top executive Mumbai based company;
Tata Motors has a contract to supply 5050 electric cars.
Part II
Note: Maximum 100 words for answering Question 4
Going by the statements….
Question 4
The key features of the leaders vision statement are as
follows:
1. Simple: Use of less complicated jargons coupled with
easy-to-understand language will help audience to grasp
the vision convincingly.
2. Authentic: Use of original ideas is the key to win the
hearts of your audience. Always be real to them.
Genuine communication builds trust.
3. Multichannel: Use different mediums of
communication to express your message. Leaders have
to ensure that the change vision is communicated
through as many mediums as possible.
4. Repetitive: The consequences of a change initiative
will be there to stay it is imperative that the leader
sensitizes the organization repeatedly to the impending
change and its objective.
5. Consistent: Consistency deals with being true to your
word and walking the talk.
6. Engaging: Leaders should find mediums of
communication that not only transmit their passion and
logic to employees, but also encourage employees.
Note: Maximum 200 words for answering Question 5
Recommend the various strategies…before the change
Question 5a
Before the change. The Nexon has been undoubtedly the flag bearer in
the Indian market, some reason for this are its less power consumption,
more power range and above all the build quality it has. It has a bigger
build in space which
Note: Maximum 200 words for answering Question 5
Recommend the various strategies…during the change
Question 5b
Part III
Note: Maximum 75 words for answering Question 6
Critically analyse the major…
Question 6
Major factors behind the sucess of tata motors Attracting users A
consumer survey during the conceptual stage revealed that the
company should overcome three major barriers to make its EVs
attractive. First, electric cars are priced 2-2.5 times higher.
Of the 2.959 unit total sales, Nexon EV was 2.086 (2,200 since the
launch) units — approximately 70% of total sales and 4 to 4. The
impressive part of this storey. Tata Nexon EV was formally launched
on 28 January 2020, but despite the fact that the
Note: Maximum 150 words for answering Question 7
Recommend the potential solutions for….new sales pitch for selling
Question 7a
EVs to customers.
Note: Maximum 150 words for answering Question 7
Recommend the potential solutions for….against a standard
Question 7b
onboarding timeline of 3 months.
Note: Maximum 150 words for answering Question 8
Say the Tata group….
Question 8