Scribd
Upload
145 views1 page

Cebu Pacific Air Competitive Analysis

Cebu Pacific Air, Air Asia, and Philippine Airlines are compared using a competitive profile matrix to identify each company's strengths and weaknesses across critical success factors. The matrix rates each airline on a scale of 1 to 4 for factors like service quality, customer loyalty, price competitiveness, financial position, advertising, market share, and global expansion. The document aims to analyze the external competitive landscape of Cebu Pacific Air by comparing it to two major competitors, Air Asia and Philippine Airlines.

Uploaded by

Marijo Magallanes
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
145 views1 page

Cebu Pacific Air Competitive Analysis

Cebu Pacific Air, Air Asia, and Philippine Airlines are compared using a competitive profile matrix to identify each company's strengths and weaknesses across critical success factors. The matrix rates each airline on a scale of 1 to 4 for factors like service quality, customer loyalty, price competitiveness, financial position, advertising, market share, and global expansion. The document aims to analyze the external competitive landscape of Cebu Pacific Air by comparing it to two major competitors, Air Asia and Philippine Airlines.

Uploaded by

Marijo Magallanes
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

V.

External Analysis
Competitive Profile Matrix (CPM)
Critical Success
Cebu Pacific Air Air Asia Philippine Airlines
Factor
Weight Rating Score Rating Score Rating Score
Service Quality
Customer Loyalty
Price Competitiveness
Financial Position
Advertising
Market Share
Global Expansion
Total 1.00

The Competitive Profile Matrix identifies and compares the strengths and weaknesses
of the chosen companies of this research. The host company in this research is Cebu Pacific
Air and Philippine Airlines and Air Asia were selected as the study’s competitors. On a scale
of 1 to 4, the Critical Success Factor (CSF), with 1 representing the major weakness and 4
representing the major strength. These variables are based on each company's exterior
strengths and weaknesses as well as its recognized CSFs.

You might also like