College of Business
Individual Assignment
MKT-200 – Principles of Marketing
Spring 22-23
Ethics - Assignment
Student ID(s) Student Name(s)
Submitted To
Dr. Maha Shedid
The assignment serves to introduce corporate social responsibility and ethics in
Objective
the undergraduate curriculum and to raise student awareness of how corporate
activity together with corporate social responsibility can impact a country’s
social, political, and cultural landscapes
CLO4: Identify the importance of social responsibility and the ethical issues in
Aligned CLO (s)
marketing
Total Marks /10
Rubric (, embedded
Written, oral, team work and the link
document)
1. This Assignment is around 2000-3000 words.
2. All written submissions should be typed, DOUBLE-
SPACED, on one side only of A4 (210mmX297mm) white
paper. Allow a minimum of 2.5 cm (1”) on left, right, top
and bottom margins. Hand written submissions, or
submissions typed on colour paper will not be accepted.
Inferior quality dot-matrix printers and faded, overused printer
ribbons should be avoided.
3. Assignment should have a separate cover page that should
state the title of the project, the name and number of the
Report Format
student, and the name of the faculty. There should also be a
separate page for table of contents. Copy of the assignment
submitted should be retained by the student.
4. Pages should be numbered, and the entire document should
be securely stapled in the top left corner. If preferred,
assignments may be bound using a plastic comb or a heat-seal
binding system. Assignments will not be accepted with each
page enclosed in a clear plastic envelope.
.
Citation Format APA
Issue Date 21/3/23 Due Date 6/4/23
Assignment/Group Work Requirements
Requirements:
1. You are required to select a company of your choice the company will be:
Public or private
In any industry
2. Follow the following steps that will guide you to the first steps of the Marketing plan:
a. Executive Summary
b. Environmental analysis
The Marketing Environment (PEST analysis)
Target Market
3. Sustainability Strategy:
What is CSR (Corporate Social Responsibility)?
Is your company following sustainability, recycling etc..
Will the Stake holders of your company benefit from CSR?
Elaborate on what your company does for society (for people, product, planet etc.. See the
H&M’s example at the end of your paper).
Write a conclusion summarizing the benefits of Sustainability to the society & relate it to your
example.
GENERAL INSTRUCTIONS
[Link] submission
There will be a 5% penalty for every day late. No submissions will be accepted after the
deadlines. Assignment MUST be submitted before the due date. There will be NO
exceptions.
To ensure the submission is submitted before the deadline, kindly submit your assignment
much earlier to avoid bottleneck in the system.
Be reminded that Turnitin will need 24 hours to generate the similarity index for 2nd
submission and onwards of the same assignment.
2. No plagiarism please [100% penalty + referral to the OAI]
If you use text from the textbook/case study, please make sure you paraphrase it in a way that
fits with your overall discussion. Please put an appropriate citation to make it explicit that you are
using information from the sources. If you think the text fits into your discussion without
paraphrasing, please cite it in a way that makes it clear that this is a direct quote (e.g. indent a
paragraph containing text or put a sentence in quotes)
Do not use information from the Internet to answer any of the questions. Please use your own
thinking/writing to answer the questions.
Rubric
Trait Exemplary Satisfactory Unsatisfactory Points
/2
Identification and Students Identifies and Adequately identifies and Limited or no
evaluation of evaluates corporate evaluates corporate identification and/or
issues responsibility/ responsibility/ evaluation of corporate
sustainability issues with sustainability issues. (1 responsibility/
exemplary clarity and point) sustainability issues is
ethical insight. (2points) evident. (0.5 points)
/2
Identification of a Identifies in detail and Generally, identifies and Limited or no ability to
stakeholders insightfully evaluates evaluates differing identify and/or evaluate
(owners) and differing interests and interests and viewpoints differing interests and
their interests viewpoints of various of various stakeholders viewpoints of various
and benefits stakeholders (individual (individual or stakeholders (individual
or organisation). organisation). (1 point) or organisation) is
(2points) evident. (0.5 points)
/2
Knowledge of Students recognises and Recognises and Limited or no ability to
concepts/ demonstrates demonstrates a recognise or demonstrate
frameworks sophisticated knowledge reasonable knowledge of knowledge of theory/
related to of concepts/ frameworks theory/concepts/ concepts frameworks is
corporate related to the frameworks. (1 point) evident. (0.5 points)
responsibility/ importance of
sustainability sustainability (2points)
/2
Explanation of Students Clearly Adequately articulates a Limited or no ability to
position/decision/ articulates an explicit, reasoned position/ articulate a reasoned
action convincing, and reasoned decision/action related to position/decision/action
position/ decision/action corporate responsibility/ related to corporate
related to corporate sustainability issues. (1 responsibility/
responsibility/ point) sustainability issues is
sustainability issues. evident. (0.5 points)
/2
References/ Appropriate and highly Adequate conclusions, Very limited or no ability
Conclusions, insightful conclusions, recommendations and/or to identify and present
recommendations recommendations and/or implications which are conclusions,
and/or implications which are related to the position/ recommendations and/or
implications clearly related to the decision/action. (1 point) implications. (0.5 points)
position/decision/action.
(2points) /10
Total Points