Chapter

4
Business Logo

The logo is a symbol that serves as the business’ identity and familiarity to
customers. A clear and distinct logo is important and necessary for the business's identity.
The young entrepreneurs decided to name their company "Sandwich House" because
they offer a product that consists of various types of sandwiches. Whereas the sandwich
word in the business name represents the company's products, the word house in the
business name refers to a location where things are placed together in a simple and
convenient sort of way. The logo represents a location where entrepreneurs are
promoting a healthy and tasty sandwich.
Refer to chapter 1 for more details on the meanings associated with each of the
shapes, colors, and symbols in the logo.
Introduction
Sandwich Hub is named after the company's product, which is a variety of
sandwiches. Banana Blossom, Buns with creamy spinach, and Mr. Long Bean Vegetable
Fries are the products that the business owners offer. The first product is the "Banana
Blossom," which is a burger-style sandwich with patties made of banana heart, lettuce,
tomato, cheese, and a mayonnaise and ketchup mixture. The second item is a "Bun with
Creamy Spinach," which is a sandwich or bread with a creamy spinach topping. Lastly,
there is an additional product called "Mr. Long Bean", people love French fries and it is
not a healthy food to eat, which is why the entrepreneurs created a fries made of sitaw.
Overall, the business name was inspired by the products it provides, which are
sandwiches that are low-cost and simple to eat because they do not require any cutlery.
Marketing Overview

ORLENE'S STEAK-GRILL-SIZZLING
It is a food business and restaurant to be specific that is located near of the
business’ location. There is no doubt that it could be the business’ biggest competitor.
This restaurant is a long-time food business which is a little popular because of the
products that they offer, and the aesthetic of the place. The price of the other products
that they offer is, two hundred thirty-nine (239) pesos, unlimited wings, rice and drinks.
The business also added a deal that when the customer added fifty (50) they will have
unlimited pasta, burger and fries.
 The business is also right for friends and family. More than that, they are located
in the busy palace of Brgy. Sta. Monica, 1009 Salvador Street Jordan Planes Subdivision
Novaliches, Quezon City, 1117 Metro Manila.
Target Market
The demographic and psychographic of business’ target market:

Age

- Sandwich Hub considered a target customer that is aged Sixteen (16) to sixty-five
(65) who can consume a healthy sandwiches. Sandwich Hub offers a wide range
of items, and business owners believes that lunchtime is the best time of the day
to purchase the product that is suitable for ages mentioned above. Furthermore,
entrepreneur assures their beloved customers that the service and product will
meet their hungers and cravings.

Occupation

- Sandwich Hub offers a sandwiches that is also suitable for busy people. For the
reason that the sandwich is a finger food, customers or workers who belongs to
any job can conveniently eat it with just using the hands.
 Students
- The business location is where the students pass by, and entrepreneurs considered
students as a target customer because the product that they offer is affordable for
students and can act as their snacks or lunch before going to schools. As a young
entrepreneur, they strongly believe that students love different kinds of
sandwiches, because it can not only satisfy their hunger and cravings, it is also a
healthy food.

Socio Economic Class A, B and C

- Entrepreneurs considered all the social class as the business target market for the
reason that the products are suitable for any types of person or to any person that
is part of any social class of the society. The business offers an affordable
sandwiches yet, sandwiches is also a classy food that is suitable for people that
belongs in a higher class.
Potential Competitors

The product that the company sells is a sandwich that costs as little as 35 pesos
to purchase. The bakery near the area, the small eatery nearby, and the Potato Corner
are all potential competitors in the business. With the exception of the Potato Corner, all
of the above-mentioned stores provide products at low prices. However, the Potato
Corner is a well-known store, so its influence on business is also significant. Overall, the
company does not have many potential competitors, but due to pricing, it may face stiff
competition.
Product Name and Logo Description

“Sandwich House”

For the that fact that the business offers a variety of sandwiches, the young
entrepreneurs opted for the name "Sandwich House" for their business. The term
"sandwich" in the business refers to the products, and the word "house" in the name
refers to a place where things were placed together in a simple and convenient way. The
young entrepreneurs decided to name the business into "Sandwich House", for the reason
that the business offers a product that composed of different variety of sandwich. Where
the sandwich word in the business name, represent the business’ products, and the word
hub in the business name, was used to mean a place where things were placed together
in a simple and convenient way. The logo describes a place where entrepreneurs are
marketing a healthy and tasty sandwich.

Refer to chapter 1 for more details on the meanings associated with each of the shapes,
colors, and symbols in the logo.
Pricing Strategy

The company decided to use a two (2) pricing strategy in order to generate an
income while also offering its products at the lowest possible price. "Economy Pricing"
and "Dynamic Pricing" are the two pricing strategies. According to research, an economic
pricing strategy is one where a product is priced lower than the competition or
competitors and makes up the loss through increased sales. The dynamic pricing strategy
is one that prices items based on demand or changes prices to match the current demand
for the item. Overall, this two (2) pricing strategies will help the business generate a large
amount of income while offering products at reasonable prices.
Sales and Promotion Program
“Buy One, Get Fries”

Objectives:
✓ Aims to gain profit and attract new customers.
✓ Aims to try of the customers a sitaw fries.
✓ Aims to be a well known shop that offers a healthy products.
Description:
Sandwich Hub conduct a promo which is when a customer bought one of
the business’ products, they will automatically get a free sitaw fries on the grand
opening of the store.
Duratiuon:
Month of January
Budget:
Php. 5, 000
Advertising Program
- Facebook Page-
Objectives:
✓ Aims to attract more customers through online.
✓ Aims to contact customer online regarding with their orders.
Description:
Entrepreneurs used the online platform for the business advertisement.
Mostly the target market of the business are engaged on social media and this
could help the business to gain new customers by posting the products, the pricing
and also by having a delivery option for orders.
Duration:
Business life span
Budget:
Free (If there are any expenses, this will deduct on business’
savings/capital).

Key Success Factor

Sandwich Hub considers these factors to be beneficial for the accommodation of
customers in order to captivate their attention to the shop and have a good satisfaction
for the business, to have more customers onto the shop. First, young entrepreneurs are
eager to learn so that they can be confident in their knowledge of the business's product
and the industry into which they are venturing. Second, the company must determine
who its customers will be, where can it be located, and what do buyers want, in order to
add a new product based on customer preferences. Following that is a financial plan. It
is not easy to start a business. As a result, young entrepreneurs must secure funds
because it is one of the most important factors: capital. At last, one of the factors in
business is good communication and connection between partners and employees.
Management and employees must communicate effectively in order for them to work and
serve cheerfully, because it is important for workers to listen to one another in order to
form bonds.
S.W.O.T Analysis

Strength Weaknesses
✓ Ensures the cleanliness ✓ Sandwiches are common.
✓ Availability of raw materials ✓ Customer’s preference
✓ Offers a healthy food. ✓ Limited Storage Space
✓ Not a seasonal products. ✓ New business
✓ Low-cost
Opportunities Threats
✓ Flexible menu ✓ Emerging competitors
✓ Location ✓ Inflation
✓ Aesthetic ambiance of the store. ✓ Loyalty of partners
Market Research
Review of Related literature and Studies
A sandwich is a food that typically consists of vegetables, sliced cheese, or meat
placed on or between slices of bread, or more broadly any dish in which bread serves as
a container or wrapper for another type of food. The sandwich originated in the Western
world as a portable, convenient finger food, but it has now spread globally (Wikipedia,
2022).
In the article “The History of the Sandwich: From 18th Century English Earl to 21st
Century Franchises” (2022) it is mentioned that the technique of simply placing
vegetables, meats, and/or condiments between two pieces of bread appears to have
started in 18th century Europe, however people have been using bread or wraps to hold
meat and other food for centuries. Sandwich is named after a specific person, Freddie E.
Sandwich. The sandwich is named after an 18th-century British aristocrat and statesman.
John Montagu, 4th Earl of Sandwich served as Secretary of State for the Northern
Department, First Lord of the Admiralty, and Postmaster General, but with all of this
profession, the invention of the sandwich was his most significant contribution. Sandwich,
according to story, was such an avid gambler that he refused to leave the gaming table
to eat a proper meal, so he had his servants bring him easy-to-eat snacks of salted beef
between two slices of toasted bread.
People have begun to consume ready-made food as their lifestyles have changed
in recent years. Healthy, functional snacks have recently taken the place of unhealthy
ready-made foods as a growing type of "fast food." Sandwiches are typically made with
bread, vegetables, sauces, meat, and dairy products. Sandwiches come in hot and cold
varieties, as well as open, closed, and roll varieties. Sandwiches are commonly made with
white, rye, whole wheat, whole grain, lavash, tortilla, Focaccia, and French bread.
Sandwiches are most commonly packaged using modified atmosphere packaging. The
importance of the sandwich, which can be prepared in a variety of ways in the ready-
made food sector, is expected to grow in the coming years (Dikmen et al, 2022).
Overall, Celone (2021) claims that when you're hungry, a sandwich can be just
what you need. From the heartiness of the bread to the protein and delicious toppings in
between, different types of sandwiches are created. The sandwich we know and love
today was invented in 1762 in England, according to history. Most food historians agree
that John Montagu, "the 4th Earl of Sandwich," invented the sandwich. Montagu was
known for being a problematic gambler, spending hours upon hours at the card table.
During one of his long days of playing, he got hungry and asked for something from the
kitchen that he could eat with his hands without getting out of his seat. He was brought
a sandwich—two pieces of bread filled with meat in the middle.