Group 1 script:

Executive Summary (Alona)- Hi, good day, we are here to show you the best event planning
organization of all times which is the keep it fun event planning company. This company focuses on
providing customers a trustworthy and fun service in relation to the origin of its name “Keep It Fun”
which means to remain happy during the event because of the memorable service that this company
will provide to its clients. Moreover, the owner added "Our priority is to make memories" to the
company's tagline because she believes that Keep It Fun Event Planning Company serves as a way for
clients to remember their experience at a well-organized, unforgettable, and beautiful event. The
company’s logo is inspired to color brown which often seen as solid, resilience, dependability,
security, and safety. The owner put leaves around the company name because it is a sign of the
growth or blessing of the company that will be shared to its clients. We made it simple and light
because we believe that simplicity is beauty. Now

Brief profile of the entrepreneur (Mikaela)- At the age of 17 years old, there is a persistent and
dedicated woman in our generation. Alona Garner is a successful organizer who is still a Senior High
School student pursuing the Humanities and Social Science strand in Good Samaritan Colleges. She lives
in Pantoc 2 Brgy. Daang Sarile, Cabanatuan City, Nueva Ecija. Ms. Garner is a hardworking woman who is
fully committed to Keep It Fun Event Planning Company and its goals. She is one of her class’s honor
students from Grade 4-12 and she was involved in choir, sepak takraw, Senior Scouts, and also become a
Supreme Student Government president in four consecutive years. And recently become one of the best
organizers in the city and have the highest profit gaining every month.

Marketing plan (Joey)- Being an entrepreneur like Ms. Garner really requires a lot amount of dedication
and courage, but not everything ends here because you also need a marketing plan to make your
business successful. A marketing plan's goal is to determine how you'll offer your items or services to
customers. It is essential because it helps any business owner increase sales. Now, may we represent to
you the offered events and services of Keep It Fun Event Planning Company.

Description of the offered Services (Kurt)- When it comes to school and private events, KIF will provide
outstanding service on events, including birthday parties, wedding celebrations, receptions, graduation
balls, recognition ceremonies, school fests or foundations, and school seminars. Our company will not
only satisfy you; but will also astonish you with our unique attractions such as fun activities, photo
booths, special designs, quality performance, professional event speakers/hosts, as well as a food stall,
catering service, music performers, etc.

Location and Market Area (Santiago)- Not only our special offered services and events can attract you
because we also have a perfect location that is very convenient to customers. Our company believes
that a good business location is important because it affects the ability to attract customers. Keep It Fun
Event Planning Company’s main location is in Freedom Park, Cabanatuan City near the Nueva Ecija High
School while the other branch is located at Burgos Avenue Cabanatuan City in front of Good Samaritan
Colleges. The owner chose this location because the target clients are school coordinators, private
employees, and couples. The corporation believes that establishing a business near the school and the
park will be more convenient for them because they will not be concerned about the distance.

convenience inside or outside the school with the help of this company, whether it is for public
conferences or private occasions such as weddings, birthdays, family events, etc. Furthermore, 10% of
couples are also target market for us because they may be seeking for a company to plan their
wedding or annivers

Main customers (Alona)- School coordinators, teachers, students, parents, professionals and couples
are some of our main customers. The company believes that 60% of school coordinators, teachers,
and students will surely choose KIF because our service will make it easier for them to plan events like
graduations, recognition ceremonies, etc. Additionally, 15% of youths and professionals will choose us
because we can organize their parties and company celebrations. Moreover, this company also
expected that 15% of parents at particular schools would eventually enjoy the benefits of our
company because they will have more convenience inside or outside the school, whether it is for
public conferences or private occasions such as weddings, birthdays, family events, etc. Furthermore,
10% of couples are also target market for us because they may be seeking for a company to plan their
wedding or anniversaries.

Marketing strategy (Ashley)- Our main customers are really important to us that’s why we created an
effective marketing strategy for them. Marketing strategy aids in the development of products and
services with the greatest earnings potential. It helps in the discovery of areas affected by the growth of
the company and it helps in the formation of an organizational plan to meet customer expectations.
Keep It Fun Event Planning Company has a variety of marketing methods in place to advertise our
services. It includes the distribution of flyers, coupons, stamp cards, and promotional letters. We will
also use social media marketing, referrals, and word-of-mouth to gain loyalty and interest to our old and
future clients.

Marketing Budget (Marcelo)- Those marketing strategies cannot be possible if there is no marketing
budget. A well-thought-out marketing budget will assist you in the preparation process by allowing you
to assess and handle the funds you have available, ensuring that every expense is properly assessed.
Keep It Fun Event Planning Company will distribute 100 flyers to persuade customers to inquire in the
events book and 50 stamp cards to fulfill the client’s efforts and loyalty. Aside from that, we will also
disseminate 20 coupons so that, the customers can enjoy a discounted service from our company.
Through this, the company will successfully monitor the number of interested customers.

(Lovely)- Additionally, KIF will provide a 100-peso load for our internet access daily so that we may
constantly update our Facebook Page, Twitter, Instagram, and Tiktok accounts with great deals and
inform customers about what else the company can do. This is also advantageous for the organization
because it allows us to list online bookings. Finally, we will distribute 50 promotional letters to our
clients to spread KIF’s beautiful, high-quality, and reliable offered services at a low cost.

Swot Analysis (Fitz)- For us to make all of this a success, we created a Swot analysis for our company.
Swot Analysis helps us to identify our organization's Strengths, Weaknesses, Opportunities, and Threats.
KIF Event Planning Company will continue to provide the finest possible service to its clients. This
includes the following: organizational Skills, budget-friendly cost, resilience and Adaptability, high-
quality Service, creativity in designing, and dedication to client service. While there are strengths, there
are also negative aspects which are the company's weaknesses, typically weaknesses might be: We
cannot meet the demands of the customers because we will provide the event designs depending on
the budget and we accept negative reviews from the clients.

Swot Analysis (jeff)- On the other hand, we also have company opportunities. As the environment
evolves and develops, the corporation strives to meet the demands of its customers and seize
opportunities to provide quality service, whether in relation to politics, culture, or technology. KIF Event
Planning Company is always looking for new ways to broaden its event expertise. Aside from that,
having little competition results as a plus on our business, as it provides our company with a clear and
uncomplicated path to success. Let us now discuss the threats in our company which includes:
Unpredictable weather during the organization and catering of events. As well as, food shortages during
catering of events because of the unexpected number of guests.