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Strategic Communication Personal Statement

Sebenele Dlamini is applying for a position and provides their personal details and background. They studied strategic corporate communications and have skills in communication, presentations, research, and creating and implementing strategies. Their experience includes leading a campaign to market Instax cameras to youth, creating a video campaign for Mercedes-Benz noticed by their CMO, and launching a social media initiative on food insecurity in Eswatini. They believe they are qualified for the position due to their education and communication skills, and their goal is to help organizations achieve their missions and benefit people and the world.

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32 views3 pages

Strategic Communication Personal Statement

Sebenele Dlamini is applying for a position and provides their personal details and background. They studied strategic corporate communications and have skills in communication, presentations, research, and creating and implementing strategies. Their experience includes leading a campaign to market Instax cameras to youth, creating a video campaign for Mercedes-Benz noticed by their CMO, and launching a social media initiative on food insecurity in Eswatini. They believe they are qualified for the position due to their education and communication skills, and their goal is to help organizations achieve their missions and benefit people and the world.

Uploaded by

Sebenele
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Given names: Sebenele Dlamini

Date of birth :17/03/1997


Nationality: Swazi
Physical Address: Mbabane fonteyn
Contact:+26878438144
E-mail Address: dlaminimsebe@[Link]

Dear Sir/Madam
Personal statement/ Description
To make a change in our world we need to take the initiative to become creative and solve the
problems that have made the world what it has become. As an individual who studied strategic
corporate communications I have been conditioned to become a problem solver through
devising strategies that will ultimately provide solutions to problems. As well as to be an
attentive listener and a person who pays attention to details as well as a hard working individual
who prides herself in seeing tasks through, which are all qualities that are needed to identify
problems and then creating strategies to solve them. I am also a firm believer that to change
the world does not necessarily only need a large entity to provide the people with solutions, but
just one person or an organisation that cares deeply enough to make a positive difference in our
world.
Academic Record
2015: (NSC) National Senior Certificate in Sisekelo High School
2017-2019: BA in Strategic Corporate Communications
2019-2020: Honours in Strategic Corporate Communications
Required Subjects Completed In Degree
• Strategic communications
• Applied strategic communications
• Communication in media and society
• Public management and governance
• English
Required Subjects Completed in Honours Degree
• Strategic communications
• Applied Communications
• Communication management
• Honours Research Essay
• Communication in media and society
Skills
• Communication (Written & Verbal)
• Presentation skills
• Unpacking client briefs
• Creating and implementing strategies
• Effective Research skills
• Creating and managing social media platforms
Experience
Group Leader for Instax Camera Campaign (2018)
My team and I were assigned to devise a campaign strategy where we had to find new and
exciting ways to market the Instax mini 9 camera to a younger target audience. We were able
to be among the top ten campaigns to be considered by the organization.
Created a Video Campaign to Attract an Organisation (2019)
The students were given a personal branding assignment that was meant to attract the
organizations we would like to work for in the future. I created a video campaign for the
Mercedes Benz organization where people from different countries expressed in their
languages what the brand meant to them so as to establish a worldwide love for the brand. The
video was posted on Instagram and was liked by the CMO of Mercedes Benz so much that he
requested to meet with me to discuss my future ambitions.
Created a Project Plant Earth Initiative (2020)
The students were given a project in which we had to choose one of the United Nations
sustainability goals and implement. I chose a goal that deeply resonated with me and that was
alleviating food insecurity in the kingdom of Eswatini. Upon much research I had realized that
Swazis are unaware of what food insecurity is and the adverse effects it has on people that are
affected by it. Thus I created a social media campaign educating people on food insecurity and
suggested possible ways in which this crisis can be alleviated within the kingdom which was
highly commended by the former speaker of parliament.
References
MS Roela Hattingh (lecturer at the University of Johannesburg that gave us the assignment of
creating a marketing campaign for Instax mini 9 as well as the United Nations Sustainability
project) rhattingh@[Link] / (011) 559 4085

I believe I meet the socialite desired requirements as I possess a bachelors and have yet to
receive my honours degree in Strategic Corporate Communication. Strategic corporate
communication is the purposeful use of communication to achieve an organisations objectives.
Strategic communication has become more potent in this day in age because it allows
organisations to become purpose driven organisations. Meaning that the business not only cares
about making profits but cares deeply about the people as well as the environment in which it
operates. This, then makes it a very fulfilling career to pursue as it allows individuals to help
organisations meet its mission and vision which will ultimately leads to the betterment of our
world, profits and people. Furthermore, I am fluent in written and spoken English and Siswati.
I have experience in handling and implementing solutions to client briefs as the university
provided us with actual clients that worked for the Danone organisation that needed new ways
to market their Inkomazi product. In addition I have excellent research as well as presentation
skills. I am a hardworking and determined individual who learns new tasks easily and with
diligence. Lastly, even though I have no work experience as I just graduated from my honours
degree, in any area of work that I commit myself in I strive to do it effectively and purposefully.
My purpose being to provide the best for the organisation and embrace the organisations
mission and vision as well as allow myself to learn new skills and lessons that the organisation
and the people that I will be working with will teach me.

Common questions

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Sebenele Dlamini's skills in communication, presentation, and strategy creation align with her career goals in strategic corporate communication by enabling her to devise and implement effective communication strategies. Her experience with client briefs and social media campaigns also equips her to manage real-world communication challenges typical in strategic corporate communication roles .

Sebenele Dlamini believes that global change does not only require large entities to provide solutions but can also be initiated by individuals or organizations who care deeply enough to make a positive difference .

Sebenele Dlamini's project on food insecurity showcased her understanding of Eswatini's community needs by highlighting the local lack of awareness toward food insecurity and its effects. She implemented a social media campaign to educate people about this issue, which was commended by a former speaker of parliament, demonstrating her ability to address local concerns effectively .

Language proficiency, particularly in English and Siswati, enhances Sebenele Dlamini's career in strategic communication by enabling her to articulate and convey strategies effectively to diverse audiences. This linguistic ability is crucial in crafting messages that resonate with and are understood by varied demographic groups, thus broadening the impact of her communication campaigns .

Strategic corporate communication is fulfilling to Sebenele Dlamini because it involves using communication purposefully to achieve organizational objectives in a way that enhances both profits and social impact. This dual focus on profit and people aligns with her belief in creating meaningful change through business practices .

Sebenele Dlamini holds a BA and an Honors degree in Strategic Corporate Communications. Her academic experience includes subjects like strategic communications and communication management, while her practical experience involves leading campaigns for the Instax Camera and creating a branded video for Mercedes Benz, both of which underscore her strategic thinking and execution abilities .

Sebenele Dlamini's engagement with international audiences in the Mercedes Benz campaign demonstrates her competency in global communication. By featuring speakers from various countries, she tapped into a multicultural narrative that resonated internationally, showcasing her ability to transcend cultural barriers and create impactful, inclusive messaging .

Sebenele Dlamini's educational background in strategic and applied communications, public management, and media underscores a comprehensive approach to strategic communication challenges. This diverse academic foundation enables her to design solutions that are not only creative but also well-informed and context-sensitive .

Sebenele Dlamini's campaign for the Instax Camera demonstrated her capacity to engage younger audiences by devising fresh and exciting marketing strategies, which resulted in her campaign being among the top ten considered by the organization. This success indicates her understanding of youthful consumer dynamics and effective communication tactics .

Sebenele Dlamini's personal branding strategy was highly effective, as evidenced by the reaction of the Mercedes Benz CMO, who appreciated the cultural diversity and global branding elements in the video that showcased worldwide love for the brand. This strategy not only caught the CMO's attention but also earned her a meeting to discuss career ambitions, highlighting the success of her innovative approach .

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