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Canva's Journey: From Fusion Books to Unicorn

Melanie Perkins founded Canva in 2013 after launching an online school yearbook website called Fusion Books in Australia. Through a chance encounter at a conference, she pitched her idea to investor Bill Tai who helped connect her to funding. Within a year, Canva had raised $1.5 million and launched their free online design platform. Today, Canva has helped create close to 2 billion designs in 190 countries and was valued at $3.2 billion after an $85 million funding round in 2019. Perkins plans to use the new funding to expand the team and develop paid enterprise services.

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Luis Henao
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19 views2 pages

Canva's Journey: From Fusion Books to Unicorn

Melanie Perkins founded Canva in 2013 after launching an online school yearbook website called Fusion Books in Australia. Through a chance encounter at a conference, she pitched her idea to investor Bill Tai who helped connect her to funding. Within a year, Canva had raised $1.5 million and launched their free online design platform. Today, Canva has helped create close to 2 billion designs in 190 countries and was valued at $3.2 billion after an $85 million funding round in 2019. Perkins plans to use the new funding to expand the team and develop paid enterprise services.

Uploaded by

Luis Henao
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MELANIE PERKINGS (CEO

CANVA)

With few resources and just little


experience the couple started small and
created an online school yearbook called
Fusion Books.

Launched a website for students to


collaborate and design their profile pages
and articles; the couple then print the
yearbooks and deliver them to schools
across Australia.

In 2010, while at a conference


in Perth, Perkins received her
first big break.

A chance encounter with Silicon Valley


investor Bill Tai saw him invite Perkins to San
Francisco to pitch her idea.

Tai was impressed and started


connecting her with his contacts.

Before long the young couple was


winning over major investors.
Building out Canva's design platform with a fast-
growing team tech of tech engineers.

2012 where the business began in earnest.


With the help of their tech group including
Lars Rasmussen, the CEO found a tech co-
founder in Cameron Adams and a tech
developer in Dave Hearnden.

Months later, at the close of


their first funding round, the
company was oversubscribed.
The following year on 2013, the site went live,
allowing subscribers to create a variety of
online designs for free.

That initial $1.5 million investment was even matched


by the Australian government in a bid to keep the
company on Aussie shores.

Today, Canva has helped create


close to 2 billion designs in 190
countries
In October 2019, an $85 million funding round
led by Silicon Valley investor Mary Meeker’s
Bond Capital gave the company a valuation of
$3.2 billion.
Perkins said she plans to use the additional funding
to expand the team of 700 across Sydney, Beijing
and Manila, while also building out the company’s
paid services, Canva Pro and Canva for Enterprise.

INTEGRANTES: Daniela Celis y Luis Henao


INTERNATIONAL ENTERPRENEURSHIP AND INNOVATION
SEBASTIÁN
NOGUERA

HABI: THE NEW WAY TO BUY AND SELL HOUSES AND


APARTMENTS
THE BEGINNING

The colombian START-UP have the name


of HABI, has became the new unicorn.
Founded on 2019 by Sebastián Noguera
and the american Brynne McNulty.

The company supports latinoamerican families


for having the best choice of their lives: either
buy or sell their houses or apartments quickly
and safely.

FIRST STEP

First seed funding was achieved in 2019, a


year later in 2020 we closed Series A and
in 2021 we closed Series B with an
investment of 100 million dollars headed
by Softbank.

2020-2021

Between May of 2020 and the


beginning of 2021 the
transactions on the platform
grew up close to the 40
percent monthly.

TUHABI

Already in August 2021 he had


made his incursion into the
Mexican market under the
name of Tuhabi.

Five months later, he announced the acquisition of two


companies, both with trajectories close to 10 years; .com
properties, is in charge of the sale and lease of properties
and TuCantón, a buyer of used housing in Mexico.

In May 2022 it is valued at more than one billion dollars, becoming the second
Colombian unicorn.

2023 Tuhabi (Habi Mexico) obtains $400 million in financing from BBVA Spark; will
strengthen the sale of used housing.

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