S

SUNCITY PROJECT
Zein Aldeen Daher - 201800336
Lana Farhat - 202002752

Entrepreneurship Project.
Table of Content
1-Executive Summary………………………………………………………………….………3
2-The Business/Product………………………………………………………………….…….4
a-Risks…………………………………………………………………….…………...…….4
b-Overcoming Risks………………………………………………...……….…………5
3-The Industry……………………………………………………………………………….….….5
4-Technological Plan……………………………………………………………………………...6
5-Marketing Plan……………………………………………………………………………………6
6-Financial Plan……………………………………………………………………………...……...7
7-Production Plan………………………………………………………………………...……….8
8-Organizational Plan……………………………………………………………………………9
9-Conclusion………………………………………………………………………...…………….10
1-Executive Summary.
Our Country is everything to us. And how we can make it better should be always
our aim and number one priority. Therefore, in this report, we are introducing a
product that hopefully is a solution to a crisis that’s been going on for years now, it's
clean, modern, efficient and also it is a way to make best use of a renewable energy
source in an effective way.
The main mission here is install solar power panels at homes, and to apply new sun
tracking systems that are by far more efficient than the other systems, and our
company is able to produce and implement this new sun tracking technology for a
very unique price that would attract the buyers from all over the country, ensuring
its users a very special modern, effective and clean way of receiving electricity in the
comfort of their homes for a very reasonable price.
Also, we intend to furtherly expand our project and company regionally and
hopefully internationally in the coming years so that it would benefit everyone and
show them the importance of using solar power and our sun tracking system as an
alternative to our present power sources, and to encourage people to depend more
on 'green' energy sources like solar energy, water and wind in their daily life.
Hopefully, when we reach that level, we will begin to even expand to a company that
uses those multiple renewable energy sources in its variety of products and services,
so basically we will be a completely 'green' company.
In this report we are going to explain our business plan in detail in its different
aspects and kinds so that you would be able to understand the reason behind the
establishment of this project and how important it is for us and for you.
First of all, we are going to talk about the product in detail, our company in general
in addition to its services it provides, our research and development team and the
capabilities of this team.
We also talk about our sun tracking system, its importance and the risks and
challenges that we might face along the way, and how to overcome those risks in
order to build a reputation of ours.
Next we talk about the industry in general, and who would benefit from our product
and company and how we are willing to provide it to everyone so that everyone
would benefit from our product and services in the most comfortable way possible.
We also discuss the possibility of competition and the most probably emerging
companies in the future and how to deal with new competition properly.
Then we will begin going in depth with our several plans and tactics, including our
technological, financial, marketing, production and organizational plans.
2-The Business / Product.
SunCity is the future of power in Lebanon. As mentioned above, we are a company
that is aiming and willing to implement a new sun tracking system for solar power
panels and this project is the first of its kind in Lebanon, as we are the only
manufacturers of such a thing.
Besides doing this extraordinary thing, we provide additional services that are
related to solar panels, for instance, we install new solar power panels, provide
maintenance for existing ones and update them if needed, all on demand of course.
We have a research and development team that is always up to date on every little
thing that is new in technology and ready to develop and implement any needed
new technology advancement that would help our business improve and be even
more efficient.
We got several designs that would suit the different buyers and consumers from
companies, factories and even homes.
Our sun tracking system is a chance to change the solar power industry dramatically
and improve the power industry and through our brand, people will be able to save
much money and will enjoy a clean and a green energy source.

a-Risks:
A lot of challenges are to be faced and there are lots of risks in this business of ours,
mentioning some of them:
-Limited operational history.
-Limited Resources; as Lebanon is not a great place to gather and obtain such
advanced technological equipment.
-Market uncertainty; as the solar power panel market isn’t a steady market and lots
of people are not aware of its importance unfortunately.
-Limited management expertise; although we are young and aspiring but yet we lack
the expertise most managers have and their years of experience in the field.
-Over-pricing; our product might be pricy at first due to many reasons, the initial cost
is high, and considering being the only company with such unique sun tracking
system which costs a lot to implement and build, besides the costly raw materials
that are already shipped from China.
-Lack of development centers in Lebanon; other than our tech team, there is no
additional tech help that we can get from other sources.
-Lack of Clients' knowledge about solar power; this could be a major liability if our
message isn’t delivered well through advertising and marketing.
b-Overcoming Risks:
But overcoming those risks is at hand and as much challenging as it would be, but it
is easily obtainable through many things:
-Patents and sufficient technological experience can save us lots of money and time
and enable us to work efficient without the help from any other place in Lebanon.
-Overcoming the lack of managerial expertise we can develop a partnership with
other companies that could help us with the management side of the whole project.
-To overcome the overpriced product we will offer monthly payments to clients and
packages that could suit their financial situations and also offer several designs and
models that could hopefully be financially suitable for all.
-Presentations and seminars are to be held in collaboration with universities and
institutions in order to provide people with more knowledge about the importance
of our product and green energy.

3-The Industry.
Now you may ask, who may buy this tech and such a product, who are we aiming to
sell this product to?
Well, it is available for anyone that might need it, whether it's for homes or
companies for direct installment, or for companies that manufacture solar power
panels and supply them.
Also, it is also available for schools, hospitals, malls, and universities, so basically, it is
available for everyone!
As for competition, it is expected to be small at first, considering that no solar power
company in Lebanon offers our sun tracking systems so we have the lead time and
the uniqueness of our product, we will however be competing with other existing
ordinary solar power companies in a Lebanon. So, we expect a direct competition in
the future, but for now, we are going to face an indirect one.
But of course, a constant increase in the efficiency of our company is needed as it is
expected that in the near future, projects are going to be 'green' and
environmentally-oriented like ours.
4-Technological Plan.
Our sun tracking system consists of three main parts:
- Central Control Unit.
- Sun Tracking Sensor.
- The Mechanical System.
The sun tracking system comes in many configurations and sizes depending on our
consumer's preference and demand.
As mentioned before, or research and development team is always working in
collaboration with our tech team to always enhance and improve our product with
the most efficient technologies and gadgets to ensure the best possible product
available in the market.
Our tech team is well educated, professional, skilled and well equipped with the best
gadgets possible to ensure the highest product quality.

5-Marketing Plan.
Now we are going to market our product somehow, aren't we?
We are going to rely greatly on social media platforms, like Facebook and Instagram,
by ads and creating our own page where people can look and understand our ideas,
ambitions and how important our product is for them to have and implement.
We will also advertise and educate people about our product on TV through ads
during commercial breaks and distribute leaflets and tell people about it in crowded
places like malls and universities.
In addition to that, we have created a LinkedIn profile of our company that would
introduce ourselves and our business to people, and help us make connections with
people and reach a larger audience. Also, we intend to reach other companies and
pages that could promote our company if possible. The Internet is everything
nowadays.
We have also launched a website that promotes our ideas, our staff, our goals, and
our designs, we are transparent and we want the whole world to know everything us
so that they would fully understand us and how important we are and should be to
them.
Our main goal is to establish and position ourselves as a top tier company with the
highest quality products and services, and we are aiming to let people understand
that using our solar power panels with our sun tracking system is not only beneficial
to us, but also enables them to help our country and our planet by using a clean
energy source.
We ultimately want people to understand that our country needs our product, needs
our technology and that we are the best solution to a major problem that we have
suffered from for years. SunCity is the door to a whole new era of clean energy and
energy in general in Lebanon.

6-Financial Plan.
As for managing our finance, thankfully we have the financial resources to start our
business and implement those solar panels with the sun tracking system, the initial
cost is high and the costs of the raw materials and the transportation of those
materials and equipment is costly, in addition to the marketing through ads on the
several platforms mentioned before, but it is expected that in a year we will start
making profit and then profit will be constant for a period of four years until the end
of the fifth year where the profits are to increase due to the increased usage of
renewable energy and the decreased price of raw materials as it will be available in a
variety of places throughout Lebanon, and eventually the efficiency will also
increase. The cost of rent will be considered, and also, a certain amount of money is
to be deposited monthly in case of a considerable loss if that ever occurs, better safe
than sorry, right?
We intend to sell 200 panels per year with a minimum attractive rate of 12%, with
the cost of 2000$ per unit.
Through the years, despite the decreased numbers of expenses that we have
mentioned earlier, but the staff's salaries are going to increase and therefore that is
an additional cost. However, the sales percentage will increase and that will still
make our revenues higher than our expenses which would help our company grow
even more and more.
And this table below lists our expenses in detail and how much annually in total do
we have to pay:

Expense Monthly Annually

Rent 5000 60000

Equipment & Materials 12666.67 152000

(Their cost and their
shipment cost)
Marketing 4416 53000
Money Deposited 2616.67 35000
(Reserved Money
Total 300000
7-Production Plan.
It is known that once your production capacity meets the demand number of your
product, you'll be considered to have succeeded since the production has met your
expectations, and this is our aim, if not even better than that of course.
As mentioned before, we intend to sell 200 panels a year and that is our production
capacity (for now) and if our company succeeded greatly in the first couple of years,
we would have to increase our production capacity so that it would meet the
demands of our clients, and that would mean that some new and perhaps extreme
measures are to be taken in such a condition, for example, our staff might need to
work overtime, or we need to pay additional costs for the sake of increasing
production, and also, we should mention that our product(s) needs assembly, so we
would have to order more and on the right time so we would not face a delay in the
production of our product.
We have a production factory that is fully equipped with advanced technology that
helps us meet our demands perfectly, and we got distribution channels that re linked
with our production company so that once the product is finished and ready to be
delivered, those distribution channels would deliver it on time, and we offer two
kinds of selling our product, either by retail selling to homes and small institutes that
would benefit directly from our product or by wholesaling which is typically
demanded from other companies , so that would be us indirectly selling it to clients.
We also take into consideration hiring part-time employees to help us in case of
emergencies like the one mentioned above, the increase of production, but the
problem is that they have to be knowledgeable about the business they are working
in, otherwise they would be a liability instead of being the extra help.
 8-Organizational Plan.

President

Vice President

Vice President
Vice President HR
Finance

Accounts Treasury Operations and Staff

Recruitment Development

Vice President Vice President Vice President Vice President

Marketing Procurement Manufacturing Engineering

Fabrication
Systems
Customer Purchasing Engineering
Service
Assembly
Electronics
Domestic
Receiving and Engineering
Sales
Inspection Testing

Software
Engineering
International Production
Sales Engineering
Mechanical
Engineering

Technical
Engineering
In this chart, we show the several roles and positions that our company enjoys, with
the president as the head of our company, and then there is the general vice
president, along with the other vice presidents that are responsible for the other
departments.
First off we have the vice president in charge of finance, who handles the
departments of treasury and accounts, and the next one is the vice president in
charge of HR, that deals with operations and recruitment, and staff development
departments.
Also, there will be the vice president marketing, responsible for customer service,
domestic and international sales departments.
Vice president procurement is going to deal with purchasing and the receiving and
inspection departments, whereas the vice president manufacturing will be
responsible for the fabrication, assembly, testing and the production engineering
departments.
Finally, the vice president engineering will be in charge of the systems engineering,
software engineering, mechanical engineering, electronics engineering and the
technical engineering departments.
Those roles are occupied by people who are skilled, professional, responsible and are
able to work under any circumstance and situation, and they all work together, side
by side in order to achieve the best results and reach success and triumph for this
company, for this project, for our country and for this world.

9-Conclusion.
To conclude this report, our project is all about being 'green', we have designed a
new sun tracking system for solar power panels that are of much importance to our
country. Also, our product might face may challenges and risks and challenges but
overcoming them is possible, and our company will have its competitors and that’s
why being constantly developing is essential.
Our company has made a business plan that is to be followed and is going to work
and operate according to it, and hopefully achieve rapid and quick success in the
planned period in order to expand and be able to benefit the country and hopefully
the world eventually.