UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM)

Course Plan

1. Course Code UKTE2013 ENTREPRENEURSHIP

&
Course Title:

2. Programme Bachelor of International Business (Honours)

of Study: Bachelor of Accounting (Honours)

3. Year of Year Two

Study:

4. Year and 202206

Trimester:
5. Credit Hour 3 credit hours

6. Lecturing 2 hours lecture per week for the duration of 14 weeks

hours and
Tutoring 1 hour tutorial per week for the duration of 14 weeks
hours
7. Name(s) of Lead Lecturer:
Academic
Staff: Dr. Falahat
Falahat@[Link]
Room Number: KA658

Tutor(s):
Dr Choo Siew Ming
choosm@[Link]
Room No:

8. Moderator Ms Tai Lit Cheng

9. Mode of Lecture and Tutorial
Delivery:
10. Course At the end of the course, the students should be able to :
Learning
Outcomes: CLO 1 – Explain the concepts of entrepreneurship. (C4)
CLO 2 - Prepare a business plan for starting up a business venture. (C6)
CLO 3 - Perform the skills, values and competencies learnt in entrepreneurship in
setting up a new venture. (A5)

Course Plan of UKTE2013 Entrepreneurship (June 2022) 1

 11. References: Main References:
1. Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successful launching new
venture (6th ed.). New Jersey: Prentice Hall.

Additional References:
2. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship (11th ed.).
New York: McGraw Hill
3. Kuratko, D. F., & Frederick, H. (2019). Entrepreneurship: Theory, process, practice-
Asia Pacific edition (11th ed.). Mason: South-Western.
4. Mariotti, S., & Glackin, C. (2016). Entrepreneurship: Starting and operating a small
business (4th ed.). New Jersey: Prentice Hall.
5. eRezeki homepage: [Link]

12. Constructive Alignment Table:

No CLO PLO Delivery C/A/P and Assessment Methods &

Methods Taxonomy Mark Breakdown* Total
Level

(Assessment)

presentation

assignment)
Individual

(Group
Project
Group
1 CLO1 1 Lecture, Tutorial C4 20% 20%

Lecture,
2 CLO2 6 C6 60% 60%
Tutorial, Others

3 CLO3 5 Lecture, Tutorial A5 20% 20%

Total 20% 20% 60% 100%

Notes:
Domain – Affective (A), Cognitive (C), Psychomotor(P);
Taxonomy Level – A (Level 1 – 5), C (Level 1 – 6), P (Level 1 – 5)
C1 - Remembering A1 – Receiving Phenomena P1 – Imitating
C2 - Understanding A2 – Responds to P2 - Manipulating
Phenomena
C3 - Applying A3 - Valuing P3 – Developing Precision
C4 - Analyzing A4 – Organization P4 - Articulating
C5 - Evaluating A5 – Internalizes Values P5 - Naturalizing
(Characterization)
C6 - Creating

Delivery Methods
• L – Lecture, T – Tutorial , P – Practical, O – Others

Course Plan of UKTE2013 Entrepreneurship (June 2022) 2

 13. Assessment
Methods: No. Methods of Assessment Total
1. Continuous Assessment 100%

a) Individual (Report/Presentation) 20%

b) Project (Group assignment) 60%
c) Group presentation 20%

GRAND TOTAL 100%

1. Continuous Assessment (100%)

a) Individual (Assessment) 20% (100 marks to be converted to 20 marks)

There will be 9 weeks of presentation from week 3 to week 11. For every presentation,
the group will need to elect one group member to present. The PowerPoint presentation
will need to be submitted online to the respective tutor at the beginning of each tutorial
session together with the individual marking scheme.

Every member needs to present Once during the tutorial sessions throughout the week
3 - 11 in order to complete the individual assessment (MAX 10 mins each group). Fail
to do the presentation by an individual member, the student will be awarded a zero (0)
marks.

Note: Please attached the individual assessment rubric at the Appendix IV and submit
it together with your power point in ONE pdf file to the respective tutor before every
presentation, File Name: Tutorial class no_Student Name_Student ID, (Example:
T3_Chai Zia Wi_17UKB07754).

b) Project (Group assignment) 60% (100 marks to be converted to 60 marks)

Entrepreneurship helps you turn an idea into a viable venture. Learn how entrepreneurs
validate concepts through structured experiments, refine their business strategy, and
raise the capital necessary to create value and grow their business. You will be trained
throughout the semester to be a real entrepreneur and venture your business. To
conduct your business, you are required to prepare a Business Model Canvas,
Business Model Environment, Value Proposition Canvas for your chosen product/s.

You are required to produce the following items along with its detail once you have
completed your business model canvas:
Business Model Canvas Business Model Environment
1. Value propositions 1. Market forces
2. Customer relationships 2. Industry forces
3. Channels 3. Key trends
4. Customer segments 4. Macro-economic forces
5. Revenue streams
6. Key activities
7. Key resources
8. Key partners
9. Cost structure

Course Plan of UKTE2013 Entrepreneurship (June 2022) 3

 The written project assignment is to be prepared on a group basis. The selection of the
group’s members MUST be from the same tutorial class. After the formation of
groups, each group representative shall submit the names of the group members to their
respective tutors. All group members must actively participate in group assignment.
Group Leader together with other members collectively has a right to eliminate any
member who is not actively participating in a group project.

It is expected that the content of the written assignment to reflect group’s thoughts and
analysis rather than the work of others. The assignment objective is to enable students
to gather practical information in conducting a business. The written assignment should
be 10 – 15 pages (excluding appendices). A soft copy of the report needs to be
submitted. Each group shall submit the group assignment online ([Link]) to the
respective tutor by WEEK 13 (Monday, 05th Sep, before 12 noon).

Group Assignment Specification

• The project should be neatly typed using Arial/Calibri of Font size 12 with 1.5
spacing on A4 size paper.
• Cover page should include name of university, faculty, program, course,
continuous assessment title, name of student and student ID number, tutorial
group number and name of lecturer, name of tutor and date of submission.
• The assignment should not exceed 15 pages.

Refer to Appendix for Mark Allocation for Group Assignment.

The group assignment should include the following:

1. Cover page. Refer to Appendix I.

2. Marking scheme for group assignment. Refer to Appendix II.
3. The report
4. Presentation slides and screen shot of website and social medias (eg., Facebook)

All pages in the report should be numbered except for the cover page. A copy of the
marking scheme (Appendix II) must be attached immediately after the cover page of
the assignment.
* Please note that the above-mentioned assessment and marks allocation are subject
to change by the lecturer, without prior notice and assigning any reasons therefore.

Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension
of time will be allowed except in extenuating circumstances, e.g. medical reasons.
Students who wish to apply for extension of time for submission of assessment item(s)
after the due date shall put in writing the request together with validated documentary
evidence to support the application to his/her class tutor. The lead lecturer may consider
and grant such extension of due date for the assessment item(s) based on the tutor’s
recommendation.

Any assessment item required by the Continuous Assessment which is submitted after
the due date, without an approved extension, will be penalized. A penalty of 10%
reduction of the maximum mark applicable to the assessment item(s) will be levied for
each day of late submission. Weekends and Public Holidays are counted as one (1) day
late. Assessment item(s) submitted more than seven (7) days after the due date will be
awarded a zero (0) mark.

Course Plan of UKTE2013 Entrepreneurship (June 2022) 4

 c) Group presentation 20% (100 marks to be converted to 20 marks)

Group Presentation is a form of an oral presentation on Business Model Canvas based,

website and Facebook page on the assignment title that you are proposing.

• Your group are required to prepare a maximum of 1 minute’s creative

advertisement video to showcase the product/s that intend to solve the problem
identified.
• The group are given 15-20 minutes to present a Business Model Canvas,
Business Model Environment, Value Proposition Canvas, website, and
social media (e.g., Facebook page) for the chosen product/s that you are
proposing.
• All group members must participate in the presentation. Any member fail to
present will receive Zero (0) for his/her group presentation.
• The group is required to showcase the product, website, and social media. The
video should be uploaded to the website or social media web page which is
created for the business.
• Powerpointnt slides (contain print screen of website and social media and
its URL) to be submitted together with group assignment on week 13.
• The group presentation will be evaluated based on the criteria set in Appendix
V and marks allocation is based on group presentation performance.
• The presentation will be held on Week 12,13 and 14.

Note: A copy of the marking scheme (Appendix III) submit it together with your power
point in ONE pdf file to the respective tutor on week 6 (Monday before 9am). File Name:
Tutorial class no_Group No (Example: T3_G7).

14. Remark: Instructions:

Please take note that there will be 3 assessments:

20%- Individual assessment (Presentation from week 3 to 11)
60%- Group project (Submission on Week 13, Monday before 12noon)
20%- Group Presentation on weeks 12,13 and 14.

Course Plan of UKTE2013 Entrepreneurship (June 2022) 5

Teaching Plan

Lecture, Tutorial & Continuous Assessment Plan

Week Lecture Topic Course Tutorial Topics/ Reference
Learning Continuous
Outcome Assessment
1 Building a Business From CLO1, CLO 2 Tutorial 1 and 2 Chapter 1
(13 June 2022 Ground Zero Barringer and
- Allocation of Ireland
19 June 2022) Subject’s overview and assignment groups
requirements and discussion of
continuous
- Subject’s requirements assessment.
- What you will learn
- What you will be examined Group Assignment
- What you need to deliver at Date given:
the end of this subject Week 1

Due date:
Introduction to WEEK 13 (Monday,
Entrepreneurship 05th September,
2 - Explores the critical components before 12 noon)
(20 June 2022 of building a business from the
- ground up through creative idea
26 June 2022) generation to assessing trends. Forming and
• Introduction to finalizing the
Entrepreneurship grouping of 5
• Definition of Entrepreneur members. Fill out
• Characteristics of the online excel
Successful Entrepreneurs sheet for group
• Types of Start-Up Firms project.
• Positive Effects of
Entrepreneurships and
Entrepreneurial Firms
• The Entrepreneurial
Process

Developing an Effective CLO1, CLO 2, Tutorial 3: COMPETITIVE

3 Business Model CLO 3 Presentation Group STRATEGY,
(27 June 2022 Developing an Effective Business 1,2,3,4 How to Design
- Model a Winning
03 July 2022) -Business Models Submission of Business Model
-Components of an Effective PowerPoint by
Business Models (Business presentation with Ramon
Canvas) the assessment Casadesus-
form Appendix IV, Masanell
on: and
Joan E. Ricart
Topic: From the
How to Design a January–
Winning Business February 2011
Model Issue, Harvard

Course Plan of UKTE2013 Entrepreneurship (June 2022) 6

Lecture, Tutorial & Continuous Assessment Plan
Week Lecture Topic Course Tutorial Topics/ Reference
Learning Continuous
Outcome Assessment
4 Business Model Canvas Tutorial 4: Business
(04 July 2022 - 9 Steps to Creating a Presentation Group Review
- Successful Business Model 5,6,1,2
10 July 2022) • Key partners
• Key activities Topic:
• Value propositions Free topic on
• Customer relationships Blockchain & Crypto
• Customer segments currencies
• Key resources
• Channels
• Cost structures
• Resources streams
5 The Business Model CLO1, CLO 2, Tutorial 5:
(11 July 2022 Environment and Industry and CLO 3 Presentation Group How To Scan
- Competitor Analysis 3,4,5,6 Your Business
17 July 2022) - Market forces, Model
- Industry forces, Topic: Environment For
- Key trends, and How to Scan Your Disruptive
- Macro-economic forces Business Model Threats And
- Industry Analysis Environment? Opportunities
- The Five Forces Model by
- Competitor Analysis Nabila
Amarsy on
Identifying Problem and October 15,
Recognizing Opportunities Tutorial 6: 2015,strategyze
6 Unique Value Proposition Presentation Group [Link]/
(18 July 2022 • Define the Customer Segment 1,2,3,4
- • Customer Jobs, Pains, and
24 July 2022) Gains. Topic:
What is Blockchain
• Create a Value Proposition for
Technology? How it
the Customer Segment and
works? What is the
assess if it is a good fit.
benefit?
Analyze competition and refine
the Value Proposition.

7 Generating Ideas and CLO2, CLO3 Tutorial 7:

Product/service Offered Presentation Group How to Create a
(25 July 2022 5,6,1,2 Unique Value
- - Techniques for Generating Proposition (with
31 July 2022) Ideas Topic: Examples)
- Encouraging the Development How to Develop a
of New Ideas Unique Value by: Peep
Proposition provide Laja Published:
examples May 16, 2019,
CXL

Course Plan of UKTE2013 Entrepreneurship (June 2022) 7

Lecture, Tutorial & Continuous Assessment Plan
Week Lecture Topic Course Tutorial Topics/ Reference
Learning Continuous
Outcome Assessment
8 Choosing the right product/s to Tutorial 8:
solve the issue of current Presentation Group
(01 Aug 2022 targeted customers 3,4,5,6
- - Generating Ideas and
07 Aug 2022) Product/service Offered Topic:
Why Crypto
currencies?

9 Feasibility Analysis CLO2, CLO3 Tutorial 9: Chapter 3

- Product/Service Feasibility Presentation Group Barringer and
(08 Aug 2022 Analysis 1,2,3,4 Ireland
- - Industry/Target
14 Aug 2022) - Market Feasibility Analysis Topic:
- Organizational Feasibility Branding Is More Six Reasons
Analysis Important Branding Is
- Financial Feasibility Analysis More Important
Than Ever
Tutorial 10: Before
10 Develop the brand and find Presentation Group by
trustworthy suppliers 5,6,1,2 Arpit Sinha,
(15 Aug 2022 - develop a brand for business May 14,
- by purchasing a custom Topic: 2018 entrepre
21 Aug 2022) domain, creating a logo, and Crypto currencies [Link]
choosing a theme and the future of
- Criteria to find the best Businesses
suppliers for your products

11 Strategies for Firm Growth: CLO1, CLO2, Chapter 14

Setting up online Business (1) CLO3 Tutorial 11: Barringer and
(22 Aug 2022 - Identify ecommerce platform Presentation Group Ireland
- that lets you start, grow, and 3,4,5,6
28 Aug 2022) manage a business.
Topic:
Big Data Analytics
and the future of
12 Strategies for Firm Growth: Business
(29 Aug 2022 Setting up online Business (2)
- - Identify ecommerce platform Tutorial 12:
4 Aug 2022) that lets you start, grow, and Group
manage a business. Presentation: 10-15
minutes per group
(2 Groups)

Course Plan of UKTE2013 Entrepreneurship (June 2022) 8

 Lecture, Tutorial & Continuous Assessment Plan
Week Lecture Topic Course Tutorial Topics/ Reference
Learning Continuous
Outcome Assessment
13 Digital marketing & Unique CLO1,CLO2, Tutorial 13 Chapter 11
Marketing Issues (1) CLO3 Barringer and
(05 Sep 2021 -Selecting a Market and Group Ireland
- Establishing a Position Presentation: 10-15
11 Sep 2021) - The 4Ps of Marketing for New minutes per group
Ventures (2 Groups)
-Sales Process and
Related Issues Submission of
Group Project
14 Digital marketing & Unique
(12 Sep 2021 Marketing Issues (2)
- -Selecting a Market and Tutorial 14
18 Sep 2021) Establishing a Position Presentation: 10-15
- The 4Ps of Marketing for New minutes per group
Ventures (2 Groups)
-Sales Process and
Related Issues

This Course Plan is:

Prepared by: Moderated by: Approved by:

TaiLC
Name: Dr. Falahat Name: Dr Alexander Tay Guan Meng
Name: Ms Tai Lit Cheng
Lead Lecturer Head of Department, International
Moderator
Business
Date: 6/6/2022 Date: 9/6/2022 Date:
10/06/2022
Notes: The information provided in this Course Plan is subject to change by the Lecturers. Students shall be notified
in advance of any changes via WBLE.

Course Plan of UKTE2013 Entrepreneurship (June 2022) 9

 Appendix I

FACULTY OF ACCOUNTANCY AND MANAGEMENT

UKTE2013 ENTREPRENEURSHIP

GROUP ASSIGNMENT COVER SHEET

IMPORTANT: This form MUST BE attached as cover page to the group assignment

COURSE DETAILS

TUTORIAL GROUP & GROUP NO :

TUTOR NAME :

ASSIGNMENT DETAILS

COMPANY NAME :

DUE DATE : WEEK 13 (Monday, before 12 noon)

STUDENTS DETAILS

TEAM MEMBERS

1. Student Name :
Student ID :

2. Student Name :
Student ID :

3. Student Name :
Student ID :

4. Student Name :
Student ID :

5. Student Name :
Student ID :
Course Plan of UKTE2013 Entrepreneurship (June 2022) 10
 Appendix II

FACULTY OF ACCOUNTANCY AND MANAGEMENT

UKTE2013 ENTREPRENEURSHIP
MARKS ALLLOCATION FOR ASSIGNMENT

IMPORTANT: This form MUST BE attached as second page after the cover page to the group assignment

Assessment Marks Marks

Allocation Given
1 Executive Summary: 10 marks
Opportunity recognition, issue surrounding, competitive advantage,
target markets, description of issues and the proposed ideas or solution

2 Contemporary issue and the uniqueness of the business model: 10 marks

Highlight how the proposed ideas create sustainable competitive
advantages and building more customer-based products.
- Problem to solve or need to be filled
- How the proposed business solves the problem or fills the need
- Competitive advantages
- Description of the Business Model Canvas and Value Proposition
Canvas
- How the business will create sustainable competitive advantages
- What the business needs to move forward (product or service
adaptation)

3 Business Model Environment: 10 marks

Industry description should include industry trends, size, attractiveness
and profit potential in the highlighted issue. All the research data should
be attached in the appendices, while relevant tables or figures should be
included in the body of the business plan.
- Industry trends
- Industry attractiveness (growing, mature, or in decline)
- Profit potential

4 Feasibility Analysis 10 marks

This section includes a full description of the proposed product or service.
A product/service feasibility analysis would require stating or degree of
being easily or conveniently.
- Concept and usability testing
- Pricing strategy
- Channels of distribution
- Promotions and advertising
- Strategies to accelerate new customer acquisition
- Digital marketing strategies

5 Exhibition: Showcase from ideation to the product launch 20 marks

(i.e. product selection, branding, packaging, pricing strategy, promotion,
product posters, video, Website and Social medias)

Total Marks 60 marks

Course Plan of UKTE2013 Entrepreneurship (June 2022) 11

 Appendix III

FACULTY OF ACCOUNTANCY AND MANAGEMENT

UKTE2013 ENTREPRENEURSHIP

MARKS ALLLOCATION FOR GROUP PRESENTATION

IMPORTANT: This form MUST BE attached to the presentation slides.

Topic and Tutorial Class:

________________________________________________________________________

Group Members Name & ID 1.

2.
3.
4.
5.

Assessment Marks Allocation Marks Given

1 Present and provide adequate information on 20 marks
the opportunity recognition, issue
surrounding, competitive advantage, target
markets, description of issues and the
proposed ideas or solution

2 Elaboration on Innovative ideas and how it 20 marks

improves the customer experience/issues

3 Provide adequate information on Business 20 marks

Model Canvas, Value Proposition Canvas
and Business Model Environment

4 Digital marketing strategies 20 marks

5 Group management and teamwork 20 marks

Total Marks 100 marks

Convert to 20 marks 20 marks

Course Plan of UKTE2013 Entrepreneurship (June 2022) 12

 Appendix IV

FACULTY OF ACCOUNTANCY AND MANAGEMENT

UKTE2013 ENTREPRENEURSHIP

MARKS ALLLOCATION FOR INDIVIDUAL ASSESSMENT

IMPORTANT: This form MUST BE attached as to the individual PowerPoint presentation

Topic and Tutorial Class:

________________________________________________________________________

Member Name & ID

Marks allocation Marks given

Content (25%)
Concise and informative (5) 0 1 2 3 4 5
Structured / Organization (5) 0 1 2 3 4 5
Practical examples and useful 0 1 2 3 4 5
techniques (5)
Relevance / Sufficient (5) 0 1 2 3 4 5
Accuracy / Up-to-date (5) 0 1 2 3 4 5

Delivery (30%)
Volume / Intonation / Speed (5) 0 1 2 3 4 5
Effective presentation (5) 0 1 2 3 4 5
Organized and prepared (5) 0 1 2 3 4 5
Knowledgeable about the topic (5) 0 1 2 3 4 5
Creativity / Coherence (5) 0 1 2 3 4 5
Enthusiastic about the topic (5) 0 1 2 3 4 5

Visual Aids (20%)

Clarity / Attractiveness (5) 0 1 2 3 4 5
Animation / Transition (5) 0 1 2 3 4 5
Appropriate Use of images (5) 0 1 2 3 4 5
Formatting (5) 0 1 2 3 4 5

Q&A (10%)
Able to handle questions (5) 0 1 2 3 4 5
1. Design of the slides (5) 0 1 2 3 4 5

Timing (5%) 0 1 2 3 4 5

Overall Effect (10%) 0 2 4 6 8 10

Total 100 marks
Convert to 20 marks

Course Plan of UKTE2013 Entrepreneurship (June 2022) 13