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Carousell: Marketplace Overview and Insights

Carousell is an online marketplace platform where users can buy and sell used or new items. It operates in several Southeast Asian countries. The platform allows users to buy and sell items quickly through a simple interface. Carousell generates revenue from transaction fees and advertising. While its revenue grew from $1.73 million in 2017 to $7 million in 2018, it posted a loss of $25 million in 2018 as it continued investing in growth and monetization efforts.

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0% found this document useful (0 votes)
61 views6 pages

Carousell: Marketplace Overview and Insights

Carousell is an online marketplace platform where users can buy and sell used or new items. It operates in several Southeast Asian countries. The platform allows users to buy and sell items quickly through a simple interface. Carousell generates revenue from transaction fees and advertising. While its revenue grew from $1.73 million in 2017 to $7 million in 2018, it posted a loss of $25 million in 2018 as it continued investing in growth and monetization efforts.

Uploaded by

shi unlock
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Supporting Information

Topic of the Infographic

Carousell

In the table below, enter the facts contained in your infographic, how they are represented graphically and their source. (min 15
sources)

# Fact Graphical representation Source

1 Buy and sell your items within Kahuna., 2018. ​Marketplaceconnect - Carousell​. [video] Available
30 seconds in a few clicks. at: <[Link] [Accessed 7 July 2020].

2 Carousell is a one-stop online Yeo, g., 2015. ​Selling Made Simple With Carousell​. [online] The
platform where people can Edge Markets. Available at:
shop and sell items be it used <[Link]
or brand new without any fuss
ousell> [Accessed 7 July 2020].
and the hefty price point.

3 B2C Business model - market Russell, J. (2018) Southeast-asia based mobile listings startup
creator Carousell raises $85 million. ​Techcrunch​. Available at:

1
[Link]
[Accessed 7 July 2020].

4 B2B Business model - Carousell. (n.d.) ​What is CarouBiz?​ Available at:


eProcurement [Link]
gapore-What-is-CarouBiz-Carousell-For-Business-

5 connecting buyers and sellers CleverTap. 2020. ​How Carousell Connects Buyers & Sellers Across
Southeast Asia​. [online] Available at:
<[Link]
s-southeast-asia/> [Accessed 7 July 2020].

6 How users benefits from Srivastav, T., 2020. ​Carousell Highlights How Sellers In SEA Can
carousell Benefit From Its Marketplace.​ [online] The Drum. Available at:
<[Link]
llers-sea-can-benefit-its-marketplace> [Accessed 7 July 2020].

7 Carousell Launches New Yap, J (2016). ​Carousell


Launches New Feature "Carousell
Feature "Carousell Groups" So Groups" So You Can Stop Selling On Facebook​. ​Available at:
You <​[Link]
ps-so-you-can-buy-and-sell-with-your-friends/>​[Accessed 7 July
Can Stop Selling On Facebook 2020].

9 Carousell Transaction fees Carousell Help - Frequently Asked Questions. 2020. ​[Singapore] Fees
And Payments​. [online] Available at:
<[Link]
re-Fees-and-Payments> [Accessed 7 July 2020].

2
10 Carousell Coin Carousell Help - Frequently Asked Questions. 2020. ​What Are Carousell
Coins?​. [online] Available at:
<[Link]
e-Carousell-Coins-#:~:text=in%20this%20section-,What%20are%20Car
ousell%20Coins%3F,Taiwan%20and%20Hong%20Kong%20marketplac
es.> [Accessed 7 July 2020].

11 Advertising revenue model Kokemuller, N., 2020. ​What Does Advertising-Supported Revenue
Model Mean?​. [online] Small Business - [Link]. Available at:
<[Link]
[Link]#:~:text=An%20advertising%2Dsupported%20revenue
%20model,as%20well%20as%20online%20media.> [Accessed 7 July
2020].

12 Transaction revenue model [Link]. 2020. ​Revenue Model.​ [online] Available at:
<[Link]
[Link]> [Accessed 7 July 2020].

13 2019 revenue is $55.4 million News, T., 2020. ​Startup Carousell Raises Eyebrows As Despite US$7
Million Revenue, It Posted Losses Of US$25 Million​ [online] Thailand
Startup News. Available at:
<[Link]
ws-as-despite-us$7-million-revenue,-it-posted-losses-of-us$25-million#:~
:text=The%20company%20recently%20made%20headlines,Carousell%
20to%20over%20%24550%20million.> [Accessed 7 July 2020].

14 2018 Revenue is $7.0 million Goh, M., 2020. ​Tech In Asia - Connecting Asia's Startup Ecosystem.​
[online] [Link]. Available at:
<[Link]
8-monetization-efforts-continue> [Accessed 7 July 2020].

3
15 2017 Revenue is $1.73 milion Smith, C., 2020. ​15 Interesting Carousell Facts And Statistics​. [online]
DMR. Available at:
<[Link]
[Accessed 7 July 2020].

4
5

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