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Investor Awareness on Crypto & NFTs

This document is a study report submitted by a student named Shrikar Chalam to their professor Dr. Pranav Ranjan at PES University. The report studies investors' awareness of cryptocurrencies and NFTs. It discusses the evolution of currency from bartering to modern notes/coins to cryptocurrency. It highlights recent trends like popular cryptocurrencies Bitcoin and Ethereum and NFT collections like Bored Ape Yacht Club. The report also analyzes survey data collected from 40 respondents on their experience with and opinions about cryptocurrencies and NFTs.

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0% found this document useful (0 votes)
38 views11 pages

Investor Awareness on Crypto & NFTs

This document is a study report submitted by a student named Shrikar Chalam to their professor Dr. Pranav Ranjan at PES University. The report studies investors' awareness of cryptocurrencies and NFTs. It discusses the evolution of currency from bartering to modern notes/coins to cryptocurrency. It highlights recent trends like popular cryptocurrencies Bitcoin and Ethereum and NFT collections like Bored Ape Yacht Club. The report also analyzes survey data collected from 40 respondents on their experience with and opinions about cryptocurrencies and NFTs.

Uploaded by

shrikar chalam
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PES UNIVERSITY

(Established under Karnataka Act No. 16 of 2013) 100-ft Ring Road, Bengaluru – 560 085, Karnataka, India

Business Analytics - Mini Project

Study of Investors Awareness on Cryptocurrency and


NFT’s
Submitted by:

Shrikar Chalam (PES1UG20BB117) Jan to May 2022


Submitted to:

Dr. Pranav Ranjan

Associate Professor

Department of Management Studies

PES University
DECLARATION

I, Shrikar Chalam, hereby declare that the study report entitled,


‘Business Analytics – Mini Project’, is an original work done by Shrikar
Chalam of the student, under the guidance of Dr. Pranav Ranjan,
Associate
Professor, department of Management Studies, and is being
submitted in partial fulfilment of the requirements for completion of
IV Semester course work in the Program of Study BBA at PES
UNIVERSITY.

PLACE: Bangalore

DATE:

NAME: Shrikar P. Chalam

SIGNATURE OF THE CANDIDATE:


Table of Contents

Chapter No Particulars

Front pages • Front Page


• Declaration by the student

Chapter 1 • Introduction to the study


• Background of the topic
• Need/Importance of the topic
• Recent trends related to the topic

Chapter 2 • Literature Review


• Research Methodology
• Research Design
• Questionnaire
• Primary data collection about the topic

Chapter 3 • Conclusion
• Recommendations/Suggestions
CHAPTER 1
Introduction to the Study: Importance and Recent Trends

Ever since humans have walked this earth, they have used commodity (goods) as currency in
the Barter system. The concept of notes and coins was first introduced around 1000 years
ago
and still, as of today, it is one of the dominant usages of currency apart from UPI payments
and online banking. This wasn’t the end of the monetary evolution. Cryptocurrency is the
latest development in the monetary system. Cryptocurrency is not physical asset or a
commodity. It is a virtual currency. Balances are kept using “Keys,” which are both public and
private. The keys are generally long strings of letter and numbers linked through the
mathematical encryption, which was also used to create them. The public key can be termed
as the “bank account number” which serves as the address. this address is published to
public so that they can send crypto coins to their account. The private key is just like an ATM
PIN which is meant to be kept with yourself and should not be disclosed to anybody and must
be used to do crypto transactions only. The government has recently put a 30% tax on all
transactions and earnings regarding to cryptocurrency. All crypto transactions take place on a
blockchain which was created specifically for that crypto coin. One of the first crypto coins
created was the Bitcoin. As of January 2022, the price of the most traded cryptocurrency,
Bitcoin, was $37,929. Some other famous crypto coins are: Ethereum, Solana, Ape Coin, etc.

NFT’s are digital assets which are sold in the blockchain networks of Ethereum and Solana.
These assets appreciate over time due to the demand of NFT’s for usage in the metaverse
and the passive income it offers for owners of specific NFT’s. These assets are acquired by
buying them using Ethereum or Solana coins and can be bought in their respective
blockchains. One such NFT collection is Bored Ape Yacht Club. This collection blew due to the
passive income it offers and the artwork of these apes made a one-of-a-kind collection. The
makers offered the owners of this specific NFT a virtual drawing board where people from
different communities can share their views about anything in general. The demand of an
NFT is based on what they offer to their holders and their roadmap. The roadmap of an NFT
collection shows all the upcoming events that the makers want to conduct in the future. It
also shows any up-and-coming NFT collections which they have sponsored and also their
donations to different companies and NGO’s if applicable.

These NFT’s and cryptocurrencies share a common wallet called a Crypto wallet which can be
used to store your digital assets and NFT’s and also can be used to store the cryptocurrencies
you have bought. Some examples of Crypto Wallets are: MetaMask, OpenSea Wallet, etc.

Need/Importance of the Study


 The need to study about the consumer awareness of cryptocurrencies is important due
to the rise in the use and craze of cryptocurrencies all around the world.
 To study the various factors, which are important in the adoption of cryptocurrency as a
normalised currency in the future.
CHAPTER 2
Research Methodology
To perform descriptive research, a survey was taken using google form as a research
instrument. This form of questionnaire helped me in analyzing the consumer awareness
about cryptocurrencies and NFT’s in different age groups. The research conducted was a
quantitative survey in the form of a questionnaire to collect data from the selected sample.
This questionnaire consists of 14 questions related to the topic: Awareness of
Cryptocurrencies and NFT’s. The target audience was selected irrespective of age and gender.
The survey was conducted by taking responses from 40 people. Sampling method used was
random sampling method.

Questionnaire

40 responses were recorded from the questionnaire. *

Data Analysis & Interpretation


Table 1: Demographic Profile
N % CUL. %
Gender
Male 26 35% 35
Female 14 65% 100
Total 40 100%
Age Group
18-24 28 70% 70
25-40 2 5% 75
41-60 10 25% 100
60 and above 0 0%
Total 40 100%
Field of Work
IT 3 7.5% 7.5
Business 0 0% 7.5
Finance 0 0% 7.5
Sales 1 2.5% 10
Student 21 52.5% 62.5
Software 4 10% 72.5
Computers 1 2.5% 75
others 10 25% 100
Total 40 100%
*Refer to Links and References
Results show that, out of 40 respondents 35% were female and 65% were male. This shows that
most of the respondents are male. With respect to age, 70% were between the age group of
18-24, 5% were 25-40 and 25% were 41-60. There was no data collected for the age group of 60
and above. This shows that most of the respondents were from the age group of 18-24. With
respect to the field of work of the respondents, 7.5% are in IT, 2.5% are in sales, 52.5% are
students, 10% are in software, 2.5% are in computers and 25% are in others. This shows
students are highly interested in recent trends in the business and technological aspect.

Table 2: Response related to the usage of cryptography


Experience of Cryptocurrencies and NFT's
N % CUL %
Highly Experienced 2 5% 5%
Experienced 2 5% 10%
Moderately Experienced 7 17.50% 27.50%
Less Experienced 11 27.50% 55%
No Experience 18 45% 100%
Total 40 100%
Would you get involved with crypto and NFT's in the future?
YES 31 77.50% 77.50%
NO 9 22.50% 100%
Total 40 100%
If Yes, Why?
Good investment 3 9.677419355 9.677419355
NFT's 3 9.677419355 19.35483871
Blockchain Tech 2 6.451612903 25.80645161
Money Making 2 6.451612903 32.25806452
Future Currency Option 4 12.90322581 45.16129032
Others 17 54.83870968 100
Total 31 100
If No, Why?
Risk 4 44.44444444 44.44444444
Legality 1 11.11111111 55.55555556
Fluid Market 1 11.11111111 66.66666667
Not Interested 3 33.33333333 100
Others 0 0
Total 9 100

According to the survey 45% of the respondents have no experience with cryptocurrencies and
NFT’s, 27.5% said they have a small amount of experience, 17.5% said they are moderately
experienced, 5% said they are experienced and 5% said they are highly experienced. This shows
that people have good awareness about what crypto is but very few respondents have a good
amount of knowledge related to the topic.

When the respondents were asked if they would get involved with crypto and NFT’s in the
future, 77.5% of the respondents said they would and the other 22.5% said they wouldn’t. This
shows that people are interested about how crypto works and are willing to get involved in
crypto and NFT trading in the future. On the other hand, the respondents who said that they
wouldn’t get involved in crypto and NFT trading which had a count of 9, 44.45% of the
respondents said that the risk of trading in these currencies is very high and they didn’t want to
risk their money on such a risky market. 33.34% of the respondents were not interested in
trading in the crypto market.

Table 3: Factors Affecting Cryptography

Variable N MIN MAX MEAN S.D.

Education about Crypto and NFT's 40 1 5 4.125 1.223435684

Retail websites accepting crypto and NFT's as payment 40 1 5 3.475 1.358496529

Anti-Theft Systems for storage of crypto and NFT's 40 1 5 4.325 1.366025491

Stable crypto prices 40 1 5 3.725 1.280775006


Faster transaction process (for payment through crypto and
buying NFT's) 40 1 5 4.075 1.268706185
1-Least Important and 5-Most Important

The respondents were asked to rate the 5 factors on a scale on 1-5, 1 being the least
important and 5 being the most important. According to the survey respondents said that
these factors were the most important: “Education about crypto and NFT’s”, “Anti-Theft
Systems for Storage of Crypto and NFT’s” and “Faster Transaction process (for payment
trough crypto and buying NFT’s”. We can say from the above table that people will get more
involved in crypto if they are educated on what it is and how it can be used. People also do
not have any medium for storing and safe-keeping of their NFT’s and Cryptocurrencies. Even
the ones present now are not safe and have been robbed by blockchain hackers. This shows
that people are willing to invest in crypto if they are safer mediums of storage for their
cryptocurrencies and NFT’s. Respondents also said they are willing to use crypto as a
payment option if the transaction and currency conversion rates are lesser and crypto isn’t
too volatile and fluctuating to invest in.
CHAPTER 3
Conclusion
From the above research we can clearly see those cryptocurrencies and NFT’s is still a market
which is very volatile and risky to invest in as they are no bylaws controlling the volatility of
the prices. An investor cannot interpret when the market will crash or when the market will
boom as they are no indicators for this. NFT’s on the other hand can a good investment
option for people who want to invest in a unique market or a digital asset which is protected
by a meta wallet. These wallets are very secure.

Also, when asked if cryptocurrencies and NFT’s will be a typical payment option in the future,
47.5% of the respondents said “yes”, 42.5% of the respondents said “maybe” and 10% of the
respondents said “no”. This shows that some respondents are unsure about cryptocurrencies
being a payment option in the future. Some even said no as the market right now is very
volatile.

Suggestions and Recommendations

From the research done, these are my recommendations:


 Accepting crypto and NFT’s worldwide as a currency will be vital as the currency is on a
secure blockchain and the transaction cannot be tracked which assures the payer and payee
a secure transaction.
 Volatility of the market should be controlled as the volatility is very high and risky to invest in.
 International transactions will not have any conversion rate fees as the value if the currency
will be the same worldwide

References

BA Mini Project [Link]


BA Mini Project Data [Link]
[Link]

Common questions

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The document suggests that controlling market volatility is crucial, indicating that the existing high volatility makes these markets risky investments . It emphasizes the need for implementing bylaws or mechanisms that stabilize the market, making it safer for investors. It also suggests that global acceptance and regulation may aid in reducing volatility by providing a more stable framework for cryptocurrency transactions . Thorough education and improved security measures are also recommended to build investor confidence and potentially dampen market fluctuations through more informed participation .

Consumer education is deemed crucial because it significantly influences adoption and informed decision-making regarding cryptocurrencies and NFTs. The document notes that the awareness and understanding of these digital assets are currently limited, with many respondents showing interest but lacking in-depth knowledge . Education could alleviate apprehensions regarding security, volatility, and potential uses, enabling consumers to make more informed investment choices . It also identifies education as one of the top factors that could lead to greater consumer involvement in the cryptocurrency market .

The study reveals that the majority of individuals interested in cryptocurrencies and NFTs are young, predominantly between 18 and 24 years old, and often students . This age group comprises 70% of the sample population, highlighting a considerable interest among youth in emerging digital financial trends . Additionally, the majority of respondents are male, making up 65% of the sample, suggesting a gender disparity in interest or awareness .

Cryptocurrencies differ from traditional currencies in several ways. Unlike physical currencies such as notes and coins, cryptocurrencies are virtual and rely on cryptographic keys for transactions . These keys are public and private; the public key acts like a bank account number while the private key functions like an ATM PIN . Furthermore, cryptocurrencies operate on blockchain technology, providing a decentralized and secure framework . Traditional currencies, on the other hand, are government-issued and often have significant backing and regulation, whereas cryptocurrencies are not bound by such constraints .

The document addresses the potential of cryptocurrencies for international transactions by highlighting that cryptocurrencies can eliminate conversion rate fees as their value is consistent globally . This feature makes them an attractive option for cross-border transactions, as it can reduce costs and simplify processes by bypassing traditional currency exchange requirements . The secure nature of blockchain technology is also seen as advantageous, providing enhanced security for international payments .

Participants cite several reasons for hesitance in adopting cryptocurrencies and NFTs, primarily focusing on the risk associated with these digital assets. 44.5% of the hesitant respondents specifically mention the high-risk nature of such investments as a deterrent . Other factors include legal uncertainties, market fluidity, and a general lack of interest, suggesting that concerns over financial security and regulatory frameworks are major barriers .

The study employed a quantitative survey using a questionnaire distributed via Google Forms, targeting a sample of 40 respondents through random sampling . This method was considered suitable for acquiring a broad understanding of consumer awareness across different demographics without age or gender biases . The structured nature of the questionnaire allowed for systematic data analysis and interpretation, making it effective for gauging generalized awareness levels and inclinations toward cryptocurrencies and NFTs .

The document highlights that NFTs hold significant potential within the metaverse due to their ability to appreciate over time and the passive income they can offer their owners . Specific NFT collections, like the Bored Ape Yacht Club, provide proprietors with exclusive benefits and interactive platforms, enhancing their appeal and utility . The distinct artistry and the roadmap for upcoming events make these NFTs appealing investments and integral parts of the digital ecosystem in the metaverse .

According to the document, there is mixed sentiment regarding the acceptance of cryptocurrencies as a standard payment option. While 47.5% of respondents believe cryptocurrencies could become a typical payment method, 42.5% remain uncertain, and 10% are skeptical due to the market's current volatility . This uncertainty reflects concerns about the stability and practicality of cryptocurrencies in regular transactions, indicating that while interest exists, there are substantial barriers to widespread adoption .

The study identifies critical factors affecting the storage and security of cryptocurrencies and NFTs to include the need for robust anti-theft systems and secure digital wallets . Respondents rated 'Anti-Theft Systems for Storage' and 'Education about Crypto and NFTs' as highly important, suggesting that current measures may not be perceived as sufficiently secure . There is a clear indication that enhanced security frameworks and educational initiatives could significantly influence user confidence and engagement with digital assets .

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