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Fast Eats Call-Centre System Case Study

The document discusses two activities from a UKAI 2063 Accounting Information Systems II tutorial. Activity 1 involves evaluating a sales manager's request to add a mobile app to a new call center ordering system for a fast food restaurant. Activity 2 asks students to research a topic for a group assignment and answer questions about the project's objectives, timeline, budget, quality expectations, and scope.

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0% found this document useful (0 votes)
12 views1 page

Fast Eats Call-Centre System Case Study

The document discusses two activities from a UKAI 2063 Accounting Information Systems II tutorial. Activity 1 involves evaluating a sales manager's request to add a mobile app to a new call center ordering system for a fast food restaurant. Activity 2 asks students to research a topic for a group assignment and answer questions about the project's objectives, timeline, budget, quality expectations, and scope.

Uploaded by

Shi Yan L
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

UKAI 2063 Accounting Information Systems II

UNIVERSITI TUNKU ABDUL RAHMAN


FACULTY OF ACCOUNTANCY AND MANAGEMENT

BACHELOR OF ACCOUNTING (HONS)

UKAI 2063 ACCOUNTING INFORMATION SYSTEMS II

TUTORIAL 4
Activity 1: Case Study

Fast Eats is a well recognised fast-food outlet in Sungai Long, offering their signature FE Burger as
well as plates’ lunches which include main menu items such as barbeque ribs, grilled steak, meatloaf
and grilled chicken breast. Fast Eats is currently at the beginning of the design phase of
implementing a call-centre ordering system that will allow customers to place their orders through
the call-centre for home delivery service. However, the sales manager, Mr. Ham have requested that
the project team include a mobile app, connected to their call-centre that would allow the customers
to place their orders online using the app.

Evaluate Mr. Ham’s ability to influence the design of the call-centre ordering system as well as the
cost involved in adding the website to the design of the new system.

Activity 2: Group Activity

In the context of project management, we discussed about the relationships among various factors
of time, cost, quality and scope.

The group is required to research on the topic chosen for the Group Assignment and answer the
following questions:

• What are the project objectives?


• What is the time required from initiation to conclusion of the project?
• What is the cost or budget planned for the project?
• What are the quality expectations?
• What is the project scope, i.e. the required work?

Common questions

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To manage scope creep, the project team should establish a clear scope statement from the onset, detailing deliverables and boundaries. Regular meetings and updates can help ensure all stakeholders align with the agreed scope. Implementing a formal change control process enables evaluation of any additional requests for desirability and feasibility, thereby minimizing unplanned extensions. Effective communication among team members and stakeholders about the impacts of scope changes on time and budget can also deter unnecessary expansions . These strategies help maintain focus and control over the project execution.

Aligning quality expectations with project constraints presents several challenges. High-quality standards demand rigorous testing and validation, which require additional time and resources. However, project constraints such as limited budget and strict timelines can restrict the depth and thoroughness of quality assurance processes. Fast Eats may struggle with ensuring system reliability and user satisfaction while adhering to cost efficiency and timely delivery. The challenge lies in prioritizing quality metrics that most impact user experience and effectively managing resources to fulfill these within established constraints .

Balancing innovation with cost control requires Fast Eats to strategically invest in technology that offers high efficiency gains relative to cost. Prioritizing features that enhance customer experience and streamline operations—such as secure payment options and user-friendly interfaces—can provide a competitive edge. They should conduct cost-benefit analyses to assess the return on investment for each technological enhancement. Leveraging scalable platforms and employing agile methodologies can also minimize wasted resources, ensuring that innovation aligns with budgetary constraints while fostering adaptability in a dynamic market environment . By focusing on innovations that directly contribute to business goals, Fast Eats can achieve a sustainable balance.

Mr. Ham's position as the sales manager gives him a vested interest in ensuring customer convenience and satisfaction, therefore, he is likely to advocate strongly for features that can enhance customer experience. By requesting the addition of a mobile app connected to the call-centre, he influences the design towards accommodating modern technological standards which may attract a wider customer base. However, this influence comes with cost considerations. Integrating a mobile app and website involves significant financial resources including development costs, testing, user interface design, and ongoing maintenance . The additional cost must be weighed against potential revenue gains from increased accessibility and order volumes.

The interrelation among time, cost, quality, and scope is fundamental to project management. The project scope defines the overall work required, which directly impacts both time and cost. Expanding the scope to include additional features like a mobile app increases both time requirements and cost . Quality expectations require due diligence and thorough testing, potentially extending timelines and increasing expenses. Collectively, these elements affect project success through the 'iron triangle' principle, where changes to one variable necessitate adjustments in others. Successful project delivery requires balancing these elements to meet objectives within the constraints .

Stakeholder engagement is crucial for accurately defining project scope, as stakeholders possess essential insights into user needs and business requirements. Their input helps ensure that project deliverables align with organizational goals and customer expectations. Effective engagement can be ensured through regular communication, involving stakeholders in decision-making processes, and employing tools like surveys and meetings to gather feedback. Identifying key stakeholders and understanding their influence and interest levels enables tailored engagement strategies, fostering support and alignment throughout the project lifecycle . Effective engagement aids in minimizing scope drift and achieving project objectives.

The integration of a mobile app is likely to enhance the effectiveness of the Fast Eats ordering system by providing customers with a quicker and more convenient way to place orders. Mobile apps offer real-time updates, personalized experiences, and seamless integration with other services, thus significantly improving user satisfaction. They cater to the preference of a growing mobile-first audience, reducing order friction. The app could also increase order accuracy through direct user interaction, enhancing overall customer experience and potentially boosting loyalty and repeat business . These improvements can lead to increased market competitiveness and profitability for Fast Eats.

Fast Eats should prioritize objectives such as enhancing customer convenience, increasing order accuracy, and improving overall service efficiency. These objectives will drive decisions towards adopting user-friendly technologies and processes. For example, integrating a mobile app will cater to tech-savvy customers and streamline ordering through the call-centre, thus achieving the goal of customer convenience. Additionally, ensuring system reliability and fast response times are vital for service efficiency. These objectives influence the allocation of project resources, selection of technology platforms, and determination of project scope .

When calculating project time, considerations include the complexity of tasks, resource availability, and dependencies between tasks. Establishing a timeline involves detailed scheduling of each phase of development—from design to deployment and testing. Project managers must account for potential delays and incorporate buffer periods for unexpected events. Dependence on third parties, such as software vendors, may also affect the timeline. By using project management tools to monitor progress against planned schedules, potential bottlenecks can be identified and addressed promptly . These factors collectively determine the realistic timeframe for project completion.

The high level of detail in quality expectations can substantially raise cost estimates, as achieving such standards often requires extensive testing, superior materials, and advanced technologies. These elements drive up development and operational costs. High-quality systems necessitate investments in skilled labor and project management oversight to ensure adherence to standards. Furthermore, ongoing maintenance to sustain quality expectations incurs additional expenses. All these factors must be reflected in the cost estimates, demanding comprehensive financial planning and allocation . Balancing quality with cost remains a critical focus area for project success.

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