Explainer Video Script Template
Video Project Title: Wave Social Calendar: Get Your Daily Dose of Inspiration
Video Outline
Opening
Think of what can instantly grab attention and sow curiosity about what's next.
Producing social media content 365 days a year is tough.
We know the pain because we are marketers, too.
Problem
Define the problem that you aim to overcome by introducing your product.
To perform well and bring results, social media marketers need a constant flow of content.
But sometimes they may face a lack of:
● ideas;
● time;
● designing skills;
● marketing expertise.
Solution
Describe your product and explain why it is the perfect solution to the problem.
Wave Calendar is a place to find inspiration and get resources for filling in social media channels with
engaging content every day!
● All holidays and occasions in one place → you have ideas every day.
● Quick creation of video content → save time on content creation.
● Customizable pro-looking templates → your content looks great.
● Tips on social media marketing → learn how to use social platforms to grow your business
Call-to-action
Let the viewer know what to do next to get your product and solve the problem.
Get Your Daily Dose of Inspiration with Wave Calendar!
[Link]/calendar
Two-column Explainer Video Script Template
How to use the template
- A scene is a unit of the story that takes place at a specific location and time. If the setup changes,
add a new raw for the next scene.
- In the Video column, describe all actions, effects and other visual aspects of the scene. In short,
put here everything that is visible.
- The Audio column is for music, dialogues, narration and sound effects that happen in parallel
with the visual portion. Put simply, note everything that the viewer will hear.
- Add notes, comments and other remarks that are important for the next stages of video
production.
Scene Video Audio Notes
1 Olga, a content marketer, is sitting [LIGHT BACKGROUND We only have a yellow
at the desk with a laptop, MUSIC PLAYS] background to
coffee mug, decorate the room, it
books on it. should go well with
some light-blue outfit.
Olga is brooding. She is working FEMALE VOICE:
on a content plan and looks Sometimes engaging the We also need to get a
concerned about where to get ideas audience 365 days a year can be chair.
from. overwhelming
2 CUT TO the light-blue screen.
TEXT APPEARS: FEMALE VOICE:
We Feel Your Pain Here at [Link] we feel your Emphasis on “Your
pain Pain”
3 FEMALE VOICE: Need to record a
CUT TO the screencast showing That is why Wave Calendar is screencast.
the calendar's main dashboard. packed with amazing and trendy
Cards are smoothly changing. content ideas for every day of the
year.
4 …. …. ….
Color code
Character Props Music
Costume Voiceover Set Dressing
Visual effect Transition Extra
