DEMAND AND SUPPLY (Module 4)
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1. MARKET Place where goods and services are brought and sold.
2. MARKET MECH- The market for a product works on certain market prin-
ANISM ciples i.e the laws that govern the working of the market
system, also called market mechanism.
3. DEMAND The law of demands states that as price increases (de-
creases) consumers will purchase less (more) of the spe-
cific commodity, ceteris paribus.
4. MARGINAL UTIL- The change in utility derived from the consumption of one
ITY more unit of a commodity.
5. DIMINISHING The idea that utility with the amount added to total utility
MARGINAL will decline when additional units are consume past some
UTILITY point has also the status of principle.
6. Income Effect Is the effect that as a person's income increases (or the
price of item goes down {which effectively increases com-
mand over goods} more of everything will be demanded.
The income effect suggest that as income goes down
(price increases) then less of the commodity will be pur-
chased.
7. SUBSTITUTION Is the effect that as the price of a commodity increases,
EFFECT consumers will buy less of it and more of other commodi-
ties.
In other words, consumer will attempt to substitute other
goods for the commodity that became more expensive.
8. QUALITY DE- Changes in the price of a commodity causes movements
MANDED along the demans curve.
9. CHANGES IN DE- Movements of the demand curve itself, either to the left or
MAND right.
10. The price of the Product. - usually, when a goods price
falls, more will be bought
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DEMAND AND SUPPLY (Module 4)
Study online at [Link]
FACTORS AF-
FECTING DE- Price of other Goods - demand for one product can often
MAND depend on the price of another
Tastes and Fashion - people's demands change over time
as fashions change.
Advertising - consumers can be informed about new or
improved products.
11. CHANGE IN THE As with the curve a change in the price
QUANTITY SUP-
PLIED
12. FACTORS AF- The price of the Product - generally the higher the price
FECTING SUP- that a firm can get for its products, the more it will offer for
PLY sale.
Cost of Production - id a firm's costs fall, it can supply more
of its products.
Prices of other goods - the price of alternative products
affects the quantity supplied of others.
Technology - advances in production techniques can fuel
greater supply of some products
13. MARKET EQUI- Putting Demand and Supply Together - The market price
LIBRIUM can be seen at the point where the demand and supply
lines across.
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