INTRODUCTION

Poultry farming is one of the most obvious and straightforward farming enterprise
for most Filipinos. There are major advantages that are listed in poultry farming
enterprise. First, it is an agricultural business with very low capital requirement. Second,
there were good breeds that you can choose in order to succeed in the poultry farming
enterprise in the Philippines. Lastly, there is also a large and ready market for the
poultry produce be it be in meat or eggs.
However, intensive and conventional poultry farming is the most common
practice that is being adopted by business managers for the reason of meeting the
demand and address food shortage. On the other hand, organic egg production
enterprise is one of the most simple yet profitable business ventures that are being
taken for granted by multi-million industries.
Organic chickens grown in a small-scale environment to produce egg and meat
is now a natural choice for many Filipinos who are mindful of their health and the ethical
concerns of the surroundings and the community. Based from the article written by the
poultry manual, chicken grown in an environment where they are allowed as much room
as possible to express their natural behaviors, move about, and forage on the grass,
bugs and grubs tend to develop more muscles over fat and they are generally more
delicious, flavorful and more nutritious. Countless studies have shown that chicken
grown in that manner contains 30% or more of the essential nutrients that will make us
all healthy. Raising organic chicken in the backyard also means pursuing a sustainable
way of living.
Based from the data gathered from Philippine Statistics Authority (PSA)
Chicken egg production in the first quarter of 2018 increased by 7.42 percent compared
to the production in the same period of 2017. Egg production from layer chicken
comprised 84.03 percent of the estimated 130,549 metric tons total egg production and
the remaining percentage came from native chicken. Based from this, there is a huge
potential of elevating the share of organically produced chicken egg since organic
production in the Philippines is still considered in its infancy stage. Though the scope is
limited, there are indications that it is having a fast momentum and estimated to be
growing at the rate of 10 to 20 percent annually. Organic products especially those

1
crop-based product are penetrating the supermarkets with the price
ranging from 20 to 50 percent over non-organic products. The country has a greater
potential for the production processing and marketing of organically produced chicken
meat and eggs. The native-type chickens such as Paraoakan, Banaba, Bolinao,
Camarines and Darag constitute about one-half of the total chicken population in the
country and are already being raised following the requirements of organic production
systems since they possess the characteristics that are required in an organic
production system.

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 CHAPTER I
PROJECT SUMMARY
The project summary will include the name of the enterprise, the location, the
descriptive definition of the project, the project objectives, feasibility and highlights of the
project.

A. NAME OF ENTERPRISE
PINOY EGGOY ORGANIC FARM
Pinoy Eggoy Organic Farm was the chosen name for the enterprise since
“PINOY” generally mean Filipino which also mean native. “EGGOY” sometimes
represents a jolly young boy. It can also be read as “EGG-OY” which includes word
“OY” or “UY” which is a common term when asking for an attention. Eggoy represents
an enterprise that produces egg.

B. LOCATION
a. PRODUCTION AREA – Casa MORA Properties, Sagrada, Pili,
Camarines Sur
Production area was selected in order to separate the production from marketing
since in production we have to consider several aspects in establishing a layer
production area. It includes municipal zoning, location, distance and accessibility.

b. MARKETING AREA – Pili Public Market, Old San Roque, Pili,

Camarines Sur
Pili public market was the chosen initial market area aside from the display area
on the farm entrance to maximize the sales and bring the product closer to the
consumers in its introduction to the market. Another factor is that Pili public market has
a huge market potential for organic egg since it can accommodate large amount of
market goers. Another potential mode of marketing is the saturation drives which means
that we will go store to store to deliver the produce of the enterprise.

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 C. DESCRIPTIVE DEFINITION OF THE PROJECT
The project deals in producing organic egg which promotes a healthy
replacement for the common table egg commonly produced commercially.
The product do not focus only on egg production, rather we produce own feed
and supplement that will certify that the product is organic. This feed and supplement
production can also be a source of staple food. We also offer trainings or tutorials for
interested individual or organization who wanted to make their own business venture.

D. PROJECT OBJECTIVES
The general objective of the study is to determine if the production of organic
chicken egg in Pili, Camarines Sur is feasible.
Specifically, it aims to do the following:
To provide quality and affordable organic egg that will serve as substitute
to all-time favorite breakfast of every Filipinos.
To produce healthy and nutritious egg that will lessen the effect of the
common allergens it contain that limits the consumers in eating it and will
bring back their cravings in the egg containing foods.
To promote sustainable agricultural enterprise without compromising the
environment’s safety.
To deliver additional services to farm enthusiast by creating extension
program to target stakeholders.
To provide livelihood program to the community nearby.

E. FEASIBILITY CRITERIA
Since the feasibility study was designed for an income generating enterprise, the
first two criteria were the profitability and sustainability of the project. Then, considering
that the production is organic, we are going to include the impact to the environment, to
the community, and to the entire agriculture sector in the Philippines as part of the
criterion.

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 F. HIGHLIGHTS OF THE PROJECT
a) HISTORY
Three college colleagues met unplanned, talked a bit, and came up talking about
the previous plans during their college years in becoming a business partners. They
came up with the idea of establishing an integrated organic farm. They have decided to
start with an organic layer production since they all know that this is the most profitable
and easy to maintain project in an integrated farming.

b) TIMETABLE
The project will last for five (5) years or a series of two sets of stock placement
since Ready-to-lay layer stock will only be productive up to the period of two (2) years.

c) NATURE OF THE INDUSTRY

As of present time, very few were certified producers of organic egg in the locality
and this is because few or none were practicing organic farming since they were all
practicing a conventional farming system especially those that operates commercially.
In terms of the supply and demand, demand is relatively high but the supply doesn’t
meet it which makes an adjustment in its selling price.
The possible problems that might be encountered in the production is the
certification that might be needed since source of commercial organic feed is limited to
almost none in the market. The potential is that we can formulate our own ration and
supplements not just to address the feeding issues but also it may serve as another
potential enterprise tied along with the organic egg production.

d) MODE OF FINANCING
As of the moment, there were already three (3) investors agreed to the terms and
conditions of the enterprise, two of them pledged an amount of Php 3,000,000 each to
and Php 4,000,000 for the other one to gain a total of 10 million pesos as their initial
investments and have a 30%, 30% and 40% share in the enterprise.

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 e) TOWS ANALYSIS
THREATS
Possible competition if proven profitable.
Cancellation of Organic Certificates if mismanaged.
May not be accepted by some consumers
Production site may be susceptible to contamination of diseases if biosecurity is
not properly implemented.
OPPORTUNITIES
Huge potential in terms of product processing and innovation.
Wide range of market for expansion.
Conversion from traditional to conventional production.
WEAKNESSES
﴿ High price compared with ordinary table egg.
﴿ Unavailability of certified organic feed and supplements.
﴿ Low production
﴿ May not met the actual demand in the market.
STRENGHTS
‫ ﻱ‬Pinoy Eggoy Organic egg will be sustainable since the product is organic.
‫ ﻱ‬The product is a common staple.
‫ ﻱ‬Anti-biotic free egg products.

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 CHAPTER II

MARKET ASPECTS

The market aspects of the study will consist of first, is the product description
which consist of the name, features, uses, major user of the product and the
geographical areas of dispersion. Second is the nature and extent of the market which
consist of the past demand and supply, projected demand and the proposed market
share and selling price. Finally, the marketing strategies that includes the market,
channel of distribution, pricing and terms of sale, packaging and the promotion.

I. Product Description
The product description of the study will consist of the name of the product, its
features, uses, major users and the geographical areas of its dispersion.

A. NAME OF THE PRODUCT

The enterprise will focus on producing organically produced egg through free-
range farming. The product will be named “Pinoy Eggoy Organic Egg”.

B. FEATURES OF THE PRODUCT

Organic chicken egg is a product which came from an organic free range chicken
farm managed to produce eggs. It is proven that chickens that are grown in this manner
contain 30 percent or more of the essential nutrients. Several research proved that
organically produced egg is more nutritious, flavorful and more delicious.

7
 On the other hand, egg that is organically produced has a
significant difference in the viscosity of egg white and lively orange color of the yolk
when compared with the ordinary egg which is watery and frankly. Organic egg claimed
that it is an anti-biotic free product and the hens do not consume animal and fish buy
product in their feed that sometimes causes the fishy taste.

C. USES OF THE PRODUCT

Eggs are very much in vogue mainly because that it is known to be a source of
high protein. Egg is also an essential and versatile ingredient critical for many baked
goods, excellent for breakfast in all its forms (boiled, poached, fried and scrambled),
and a key ingredients to so many delicious and nutritious dishes like leche flan with the
yolk and meringue or mousse with egg whites.

D. MAJOR USERS OF THE PRODUCT

Eggs are being used mainly as boiled or fried on a breakfast plate of a typical
Filipino family and even in famous hotels, resorts and restaurants. Aside from this,
several food producers uses egg as the main ingredients in their goods and baked
products.

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 E. GEOGRAPHICAL AREAS OF DISPERSION
The produced egg of the enterprise will be distributed mainly on the local public
market egg retailers. To maximize and spread the distribution of the produce, saturation
team will also be deployed to deliver the goods on sari-sari stores and satellite markets
of different barangays and also to different school canteens in order not only to gain
profit but also to promote and establish popularity of the product.

II. Nature and Extent of Market

A. PAST DEMAND
Table 1.
Demand for the Past 5 Years
60% of the
population is
Per capita
assumed to be Total
Year Population consumption is
consuming Consumption
139 eggs
organic chicken
egg
2014 87,609 52,565 139 7,306,535
2015 89,545 53,727 139 7,468,053
2016 91,523 54,914 139 7,633,046
2017 93,546 56,128 139 7,801,792
2018 95,613 57,367 139 7,974,013

Table 1 shows the demand for organic chicken egg for the past 5 years in the
municipality of Pili in Camarines Sur. Based on the data gathered by the proponents
from the Philippine Statistics Authority, population for the past 5 years are listed above
and the per capita consumption of organic chicken egg is 98 eggs only. It is assumed
that the number of population came from the average population growth of the past
conducted census of population from 1995 to 2015 which is +2.21 percent and 60% of
the total population is consuming organic chicken egg.

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 B. PAST SUPPLY
Based on the information gathered by the proponent, there is no available
producer of certified organic chicken egg in the target municipality, hence majority of the
supplies found in the market came from other municipalities and provinces. However
supply of ordinary table egg is very much abundant since layer poultry producers are
thriving in nearby municipalities. For this reason, the proponents are very sure that they
can still penetrate the market and even has a very wide room for market expansion in
the future.
Table 2
Major Egg Suppliers in Pili Public Market
Seller Volume of Supply (Year) Source
Seller 1 156,000 Peyra farm
Seller 2 75,600 Peyra farm
Seller 3 21,600 Peyra farm
Seller 4 57,600 Peyra farm
Seller 5 28,800 Peyra farm
Seller 6 21,600 Peyra farm
Seller 7 28,800 Peyra farm
Seller 8 216,000 Peyra farm
Seller 9 180,000 Peyra farm
TOTAL 786,000 Eggs

The data gathered on the past supply will be limited to the suppliers/retailers in
the local public market. This does not include different sari-sari stores and other satellite
markets in the municipality.

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 C. DEMAND AND SUPPLY ANALYSIS
Table 3
Demand and Supply Analysis
Present Demand Present Supply Unsatisfied
(2019) (2019) Supply
8,150,265 786,000 7,364,265

Table – shows that the present (2019) demand of egg in the municipality reaches
8,150,265 eggs while based from the survey, the present supply of egg that are present
in the market is only 786,000 egg. Therefore, data states that there is a huge shortage
in the supply of egg in the market that reaches the number of 7,364,265 eggs. However,
the data stated in the study, specifically the present supply do not show accurate figures
since the survey focused only on selected egg supplier in the market and not the actual
number of egg suppliers. Also, respondents from the survey only gave their assumption
or estimated figures since they do not keep records of their sales and delivery.

D. PROJECTED DEMAND
Since the proponents assumed that they can reach at least 20 percent of the
total supply shortage and was estimated to increase by 20% yearly, the projected
demands for the next five years were as follows:
Table 4
Demand for the Next 5 Years
Year Demand (pcs)
I (2020) 1,472,853
II (2021) 1,767,423
III (2022) 2,120,908
IV (2023) 2,545,090
V (2024) 3,054,108

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Assumption:
Market share is assumed to be 20 percent in the first year of operation and will
be expected to increase by 20 percent yearly.

E. PROPOSED MARKET SHARE AND SELLING PRICE

Table 5
Projected Market Share & Average Selling Price
Market Average Selling Price
Year Share
Small Medium Large XL/Jumbo Average
(pcs)
I (2020) 1,174,667 7.06 7.41 7.78 8.17 7.60
II (2021) 1,409,600 7.77 8.16 8.57 9.00 8.37
III (2022) 1,691,520 8.55 8.98 9.43 9.90 9.21
IV (2023) 2,029,824 9.41 9.88 10.37 10.89 10.14
V (2024) 2,435,789 10.35 10.87 11.41 11.98 11.15

Assumption:
Average selling price will increase by 10 percent annually while 5% will increase
in the price per size upgrade (small, medium, large and XL/jumbo) of the egg.
Selling price of ordinary table egg P 5.00 (PSA)
Selling price of duck egg P 7.00 (PSA)
Selling price of organic egg in other market P 9.17 (Marketman,2015)
Average Selling Price P 7.06
The selling price of the product will come from the average selling prices of
ordinary table egg, duck egg and the current market price of existing organic egg in
some areas on its first year of operation. It will be expected to increase by 10 percent
every year.
Since the production capacity of nearby producer is non-listed, the proponent
decided to have a market share of 20 percent of the projected demand on its mutual
year of operation.

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III. Marketing Strategies

A. MARKET
Organic chicken egg producer of nearby municipalities and province sells their
produce to local public market egg retailers via wholesale therefore, the sari-sari stores
which are the main shop of the consumers in different villages and barangays of the
municipality was not totally saturated with the product.
The following factors should be considered by the prospective organic egg
producer.
1. Climate and weather condition affect the health of the flock.
2. Supply and demand of the substitutes such as ordinary table egg and duck
egg, and
3. The volume of supply of ordinary table egg from nearby municipalities.

B. CHANNEL OF DISTRIBUTION
The proponent will use one-level channel which contains one selling
intermediary.
MARKET DISTRIBUTION CHANNEL

PRODUCER

RETAILER

CONSUMER

C. PRICING AND TERMS OF SALE

The proponent will sell the product at a slightly lower than that of the current
supplier since less transportation cost is a huge aspect to consider. The current price is
at Php. 9.17/pc and it will be sold by the proponent for Php 84.72, 88.92, 93.36, 98.04
per dozen of small, medium, large and xl/jumbo sizes respectively or Php 211.80,

13
222.30, 233.40 and 245.10 per tray of small, medium, large and
xl/jumbo sizes respectively. It will be sold on cash, consignment or one-up one- down
basis.
The criteria that need to be reiterated to the retailers in order to avail the said
terms are the following:
Cash basis if the retailers do not have a permanent market stall or they are
selling using cart or movable spaces. Their weekly purchase was limited to up to 3 trays
only and if they use the product as input to other products such as cakes and pastries.
Consignment and one-up-one-down agreement on the other hand were given to
market stall owners who can purchase up to the volume of 30 trays per week. These
agreements will also be depending on the approval of the retailers since not all the
businessmen wanted to have a debt on their suppliers.

D. PACKAGING
Organic chicken egg will be packed in paper egg trays since Pinoy Eggoy
organic egg promote environmental sustainability hence plastic is not an option.
Normally, a tray of egg contains 30 pieces of eggs but the enterprise will create an
option in terms packaging. Retailers and consumers may choose between 1 dozen and
1 tray packaging. Labels will be made of environment friendly materials such as paper
or recycled board.

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15
16
17
 E. PROMOTION
The product will be promoted through proper labeling and tagging to make it eye-
catching to prospected retailers and consumers. Pumplets, brochure and tarpaulin will
also be provided which will serve as additional type of promotion. Also by providing
them a cooked samples of the product on events such as opening, marketing and also
for first time buyers.

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19
 CHAPTER III

TECHNICAL ASPECTS

A. PRODUCT DESCRIPTION
The produced egg will be sorted according to the standard sizes of a regular
table egg from peewee to extra-large. The color should white to brown and possess a
characteristic that the shell is thick and sturdy. It should be free from cracks, blood and
manure stains. These characteristics will presume that the product and the enterprise
strictly follow the standards being stated in the organic agriculture program.

B. BREED TO BE USED
The organic egg production enterprise will use a variety of good laying hens and
are also capable of producing meat as well like the Rhode Island Red and New
Hampshire breeds. It will follow the ratio of 1 rooster for every 10 hens to maximize the
productivity of the flock. The chicks will came from the local poultry breeding farm in
Ocampo, Camarines Sur. It will be purchased for P 40.00 per piece.

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 C. PRODUCTION PROCESS
The production process of the study will compose of the processes in
establishing the building and its facilities, the source and management of the stocks, its
feeding management and the collection and sorting of the produced eggs.

Table 6
Gantt Chart of Project Activities
ACTIVITIES J F M A M J J A S O N D
Building construction and forage
plantation establishment
Farm area cleaning and sanitation
Procurement and arrival of day-old
chicks
Chicks brooding
Chicks to pullets maintenance
Pullets maintenance and allowing to
graze on free range area
Ready to lay feeding and grazing
Egg collection, grading and sorting
Marketing

i. Building and Facilities

The construction of concrete semi-monitor type office building, monitor type egg
sorting and storage building and the six gable-type made of indigenous materials
chicken house will be handled by local contractors and carpenters while the facilities
such as the water source and electrical requirements will be carried out by local
specialist in the particular fields.

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 ii. Chicken Stocks
The 6,000 day-old chicks will be provided by the local breeding farm in Ocampo
Camarines Sur. Upon arrival in the farm, they will be grown and managed according to
the management practice approved by the Philippine National Standard on Organic
Agriculture (PNS-OA) of chicken until they reach the age of puberty. They will be given
a self-formulated feed and supplements according to the requirement of their
physiological age.

iii. Feeding Management

When the flock reaches the age of puberty, they will be managed according to
the stated management practice in the PNS-OA on organic chicken for egg production.
They will be housed at night giving them the self-formulated organic feed and
supplements while they will be allowed to forage on grass, insects, and grubs during the
day. Water will always be available all the time.

iv. Egg Collection and Sorting

Egg collection will be done manually every day from their nest at around
10:00am to 1:[Link] egg collection, egg sorting will immediately follow. It will be
done by indirect employees from the community. Egg sorting scale will be used to make
sure the sizing and grading of the eggs will be accurate and reliable.
After egg sorting and grading, eggs will be stored at the egg storage area before
it will be delivered to the market and to the different costumers. First-in first-out strategy
will be applied to avoid spoilage of the produced egg.
Feeding management and schedule of egg collection and sorting will be shown in
the next gantt chart.
Table 7
Gantt Chart of Farm Activities
Morning Afternoon
ACTIVITIES 6 7 8 9 10 1 12 1 2 3 4 5
1
Feeding and watering of chicken

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Letting out for grazing

Chicken house cleaning

Egg collection
Egg sorting and grading
Data recording
Taking the chickens back to their
houses

D. PRODUCTION LOCATION AND LAYOUT

The production area of the enterprise will be at Casa MORA Properties along
National highway in Brgy Sagrada, Pili, Camarines Sur. The total land area is
approximately 10 hectares planted with different industrial and fruit bearing trees. The
area will have a space provided for the chicken houses and also for the different forages
that has to be developed for the ranging flock.
Moreover, buildings will compose of 1 unit intended for the office and display
area, 1 unit for the egg storage and sorting area, and 6 units of chicken house that will
accommodate 1,000 heads each house. The office and display area will measure 20
sqm. while the storage area will measure 40 sqm. On the other hand, each chicken
house will measure 1,000 sq. ft. in order to accommodate the number of birds using the
ratio of 1:1. Birds nest, feeding and water trough made of indigenous materials will be
provided around each every house to facilitate comfortable egg laying and feeding of
the hens.

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 Figure 1. Proposed Aerial View of the Project Location

Legends:
Office Building
Egg sorting and Storage
Building
Birds Houses
Parking Pavement

Figure 2. Proposed Lay-out of Production Area

24
 Figure 3. Proposed Lay-out of Office and Display Building

Figure 4. Proposed Lay-out of Egg Sorting and Storage Building

The raw materials needed to establish the building of the chickens are highly
available in the locality and nearby barangays since it is only be made of indigenous
materials such as the following:
 Palm trees for the post
 Coco lumber for the frames
 Bamboo for the walls and nests
 Nipa for the roofs

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 Figure 5. Proposed Lay-out of Chicken House

The following are the estimated cost needed in establishing the buildings and
fences:
Table 8
Projected Cost of the Building, Fences and Labor
Building Quantity Est. Unit Cost Total Cost
Office/Display 1 500,000.00 500,000.00
Storage/Sorting 1 700,000.00 700,000.00
Chicken houses 6 200,000.00 1,200,000.00
Fence 1 200,000.00 200,000.00
Labor(construction
8,320 manhours 45.00 374,400.00
)
TOTAL 2,974,000.00
Assumption:
Labor cost was calculated with an average rate of 360 pesos per day for every
worker and they will work for 8 hours a day for 52 days.

26
 Proposed Office and Display Building

Proposed Egg Sorting and Storage Building

27
 Proposed Chicken House Design

E. EQUIPMENT AND TOOLS

The equipment machineries and tools that will be used in the production of
organic egg will vary depending upon the planned production volume of the producer.
New business venture or small scale operation may use cheap but may have short life
span. However, as the business grows, heavy duty equipment may be necessary.
The required equipment and tools for the production of organic egg are as
follows:

Table 9
List of Equipment and Tools
Life Span
Items Quantity Unit Cost Total Cost
(Years)
Delivery vehicle
(Pick-up type 5 1 300,000.00 300,000.00
Multicab)
Furniture and 5 1 set 20,000.00 20,000.00
fixtures
(Tables, Chairs
and storage

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 cabinets)
Egg sorting
5 10 500.00 5,000.00
scale
Egg trays 1 month 1,000 3.00 3,000.00
Collecting
0.5 20 100.00 2,000.00
baskets
Pail 1 5 100.00 500.00
Trolley cart 2 2 1,500.00 3,000.00
Shovel 2 3 400.00 1,200.00
Cleaning
materials
(brooms, dust 0.5 3 sets 100.00 3,000.00
pan, trash bag
and can
Miscellaneous 1 month 5,000.00
TOTAL 342,700.00

F. UTILITIES
Electricity will be provided by the local electric cooperative which is CASURECO
II but there is a high potential of conversion to renewable power source in the future.
Moreover, water will come from the deep well pump.
The estimated consumption of electricity per year is Php120,000.00 or 10,000.00
per month while fuel is estimated to have a consumption of Php144,000.00 or 500
pesos daily consumption of the delivery vehicle.
On the other hand, the materials for the construction of the water facility are
made up of the following:
Table 10
Cost of Materials for Water Facility
Materials Unit Cost Per Unit Total Cost
#3 Steel Pipes 4 1,200.00 4,800.00

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Electric Pump 1 12,000.00
12,000.00
Water Tank 1 4,000.00 4,000.00
#0.75 PVC pipes 100 60.00 6,000.00
Water Hose 150 m 40.00 6,000.00
Miscellaneous 3,000.00
Labor (for water
10,000.00
facility only)
TOTAL 45,800.00

While cost of electrical requirement were included in the budget provided in

establishing the buildings in the farm. The materials needed are also available in the
local market.

G. PRODUCTION CAPACITY
With the minimum laying percentage of 50 percent on the first month of laying
production, the daily egg production of 6,000 hens will be 3,000 or a total of 90,000 egg
per month. Laying percentage increases as the hens mature to about 80 percent or a
maximum production of 4,800 eggs per day or a total of 144,000 eggs per month which
is also equal to 1,728,000 eggs annually.
Suggested production capacity takes into account the existing needs of local
public market and the projected requirements of the consumers.
Production will entail a 24/7 operation with dual shift of 12 working hours each
team.

H. COST OF RAW MATERIALS

The cost of raw materials will focus on the actual production in the farm since the
amount needed in the establishment of the production area and the equipment and
tools requirements were already discussed.
Table 11
Costs of Raw Materials for 2.5 Years

30
 Materials Unit Unit Cost
Total Cost
Day-old Chicks 6,000 hens 40.00 240,000.00
Breeder 300 rooster 400.00 120,000.00
Feeds (for 2.5 8,623 assorted
1,100 9,485,300.00
years) sacks
Biologics (for 2.5
25 gallons 3,000 75,000.00
years)
TOTAL 9,920,300.00
Cost to increase by 7 percent yearly

CHAPTER IV

MANAGEMENT ASPECTS

The management aspects of the study will consist of the form of business
organization, the organizational chart, responsibility matrix and the labor requirements,

A. FORM OF BUSINESS ORGANIZATION

The intended organization set-up for the project is corporation in a small-scale
operation. This was due to the huge capital needed to establish the project. Investors
and financial executives participation is highly needed.

B. ORGANIZATIONAL CHART

31
 Board of Directors

President

Manager

Prod. Supervisor Sales Supervisor

Worker Worker

A. RESPONSIBILITY MATRIX
Table 12
Responsibility Matrix
POSITION QUALIFICATION RESPONSIBILITY
Board of director - Willing to put up  Responsible in the
investment in the project. improvement of the
- Has knowledge in the enterprise in terms of
production of organic egg. the financial aspect
and the socio-
economic
sustainability.
President - Has passion and interest  Overall in-charge of

32
 in organic egg production. the
- Knowledgeable in the entire flow of the
field of Agriculture. enterprise.
- Has a clear vision of the  Relay the decisions
business. from the board.
Manager - Passionate and  Oversee the entire
knowledgeable. operation of the
- Has the ability to handle production and
personnel. marketing of the
- Must be knowledgeable enterprise.
in the field of sales and in  Cascades the
egg industry. directives from the
upper level
management down
to the lower level.
Supervisor - Must know how to  Responsible for the
handle personnel and quality and standard
costumers of production.
- Must be knowledgeable  Accomplish needed
in the field of sales and in reports.
egg industry.  Direct in-charge of
the sales and farm
workers.
Worker - Hardworking  Engage in sales and
- Honest production.
- Trainable  Assist in the entire
- Passionate operation of the
enterprise.
 Do errands as told
by the supervisors.

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 B. LABOR REQUIREMENT
Table 13
Manpower Requirements
POSITION NUMBER SALARY (Mo) ANNUAL SALARY
Manager 1 15,000.00 180,000.00
Supervisor 2 9,000.00 216,000.00
Worker 5 7,000.00 420,000.00
TOTAL 816,000.00

CHAPTER V

FINANCIAL ASPECTS

TOTAL PROJECT COST

Table 14
Total Expenses Before Production
PRE-PRODUCTION Procurement
Life Span (Years) AMOUNT (Per Year)
EXPENSES Cost
Building and Facilities 2,974,000.00 10 297,400.00
Chicken 360,000.00 2.5 144,000.00
Feed and Supplements 5,721,180.00
Utilities 45,800.00 5 9,160.00

34
 Fuel
144,000.00
Electricity 120,000.00
Equipment and Tools 342,700.00 5 68,540.00
Salary (Employee) 816,000.00
TOTAL 7,320,280.00

Table 15
Cost of Input per Year of Operation
Depreciation/ Yearly
Nature of Input Amount Life Span
Year Amount
Office/Display and
Storage/Sorting 1,200,000.00 10 120,000.00 120,000.00
Buildings
Labor(construction
374,400.00 5 74,880.00
)
Chicken houses/
400,000.00 5 80,000.00 80,000.00
Fence
Delivery vehicle
(Pick-up type 300,000.00 5 60,000.00 60,000.00
Multicab)
Furniture and
20,000.00 5 4,000.00 4,000.00
fixtures
Egg sorting scale 5,000.00 5 1,000.00 1,000.00
Egg trays 36,000.00 36,000.00
Other Equipment
12,600.00
and Tools
Miscellaneous 60,000.00
Water Facility 45,800.00 5 9,160.00 9,160.00
Electricity 120,000.00
Fuel 144,000.00

35
Stocks, Feeds &
9,920,300.00 2.5 3,968,120.00
Biologics 3,968,120.00
Direct Manpower
816,000.00
Salary
Indirect Manpower
288,000.00
Salary
TOTAL 5,793,760.00

Table 16

Projected Egg Production and Sales For 5 Years

Year
1 (2020) 2 (2021) 3 (2022) 4 (2023) 5 (2024)
Number of Egg
846,000 1,620,000 954,000 1,512,000 1,728,000
Produced (pcs)
Average
7.60 8.37 9.21 10.14 11.15
Cost/Egg
TOTAL 6,429,600 13,559,400 8,786,340 15,331,680 19,267,200
GRAND TOTAL 5 YEARS 63,374,220.00

YEAR
1 (2020) 2 (2021) 3 (2022) 4 (2023) 5 (2024)
Gross
6,429,600 13,559,400 8,786,340 15,331,680 19,267,200
Sales
Input Cost 5,793,760 5,793,760 5,793,760 5,793,760 5,793,760
Net Income 635,840 7,765,640 2,992,580 9,537,920 13,473,440
ROI 10.97% 134.03% 51.65% 164.62% 232.55%

BASIC ASSUMPTIONS

36
 CHAPTER VI

SOCIO-ECONOMIC STUDY

The organic egg production industry will offer a good opportunity to the
enterprising individual. It will be rewarding for the member of the community who lacks
of individual livelihood.
Among the major contributions that the proposed projected on organic egg
production offers would be as follows:
1. Industry will promote significantly in the sustainable agriculture.
2. It will provide immediate employment and livelihood to the community.

37
 3. It will increase demand on raw materials needed especially on
forages and other feed source.
4. The project will generally put additional supply of quality egg in the market.
5. The municipality of Pili and Brgy. Sagrada will also be benefited through the
increase in tax collection due to the addition of this project.
6. Finally, the production of healthy product will generally benefited the entire
consumers.

SOCIO-ECONOMIC FRAMEWORK

Social and Economic Factors Affected Socio-Economic Contributions

Individual
Improve
Employment Income Standard
of Living
Family

Municipal
38 Government
 Taxes Community
Development

National
Government
PROJECT

Foreign Exchange

Additional
Supply
Supply of
Market
Commodities
Lowering of
Prices

Production

Demand for Utilization of

Market Local
Materials
Materials

SUMMARY OF FINDINGS
The following are the findings of the study:
1. The target market of the proponent is the Municipality of Pili, Camarines Sur.
Based on the information gathered by the proponent from the research the per
capita consumption of ordinary table egg is 139 pcs and 60% of the total population
consumed eggs.
Since there is no available producer of organic or commercial egg in Pili,
Camarines Sur, the current supply are coming from nearby municipalities therefore the
proponent decided to have a market share of 20 percent of the projected demand on
the initial year of operation.

39
 2. The project deals in producing organic egg which promotes a
healthy replacement for the common table egg commonly produced
commercially.
The product do not focus only on egg production, rather we produce own feed
and supplement that will certify that the product is organic. This feed and supplement
production can also be a source of staple food. We also offer trainings or tutorials for
interested individual or organization who wanted to make their own business venture.
Preferably, the production area should be located near or within the target
municipality. The production area will be situated at Casa MORA Properties, Sagrada,
Pili, Camarines Sur.
3. The intended organization set-up for this project is corporation. This is preferred
by the proponent since the needed initial capital is quite high hence, investors
are needed.
4. Based on the projected income, the project will earn 635,840 , 7,765,6402
992,580 , 9,537,920 and 13,473,440 on the period of five years of operation
respectively.
5. The organic egg production industry will offer a good opportunity to the
enterprising individual. It will be rewarding for the member of the community who
lacks of individual livelihood.
Among the major contributions that the proposed projected on organic egg
production offers would be as follows:
a. Industry will promote significantly in the sustainable agriculture.
b. It will provide immediate employment and livelihood to the community.
c. It will increase demand on raw materials needed especially on forages and
other feed source.
d. The project will generally put additional supply of quality egg in the market.
e. The municipality of Pili and Brgy. Sagrada will also be benefited through the
increase in tax collection due to the addition of this project.
f. Finally, the production of healthy product will generally benefited the entire
consumers.

40
CONCLUSION
Based from the evaluation of the findings as a whole, the project is financially
and technically feasible and socially desirable in Pili, Camarines Sur.

RECOMMENDATION
Since the project is feasible, implementation of the project is recommended.

APPENDIX A
RESUME

MARK ANTHONY S. AMPONGAN

Zone 9 Airport Rd., San Jose, Pili, Camarines Sur
Contact No. 09304357188
Email: markampongan@[Link]

PERSONAL DATA

BIRTHDAY : June 29, 1985 RELIGION : Roman Catholic

41
AGE : 34 CITIZENSHIP : Filipino
SEX : Male CIVIL STATUS : Married
WEIGHT : 72 kg HEIGHT : 170cm

WORK EXPERIENCE

RAMP SERVICE Macroasia Airport Services Corp. March 2017-Present

AGENT Philippine Airlines
Naga Airport, San Jose Pili, Camarines Sur
RAMP EQUIPMENT Approve General Services September 2010 - March 2017
OPERATOR Philippines Airlines
Naga Airport, San Jose PIli, Camarines Sur
SALESMAN Lyfe Marketing Synergy Inc. February 2009 - June 2010
Ajinomoto Philippines Corp.
Concepcion Pequena, Naga City
SALESMAN Focus Brand Sales and Distribution Inc. November2007 - July 2008
Del Monte Philippines Inc.
San Jose Milaor, Camarines Sur
SALESMAN/DRIVER Peoples Telecom Distribution Inc. November 2005 - June 2007
Universal Robina Corp. Products
Benmar Bldg. Concepcion Grande
Naga City
DELIVERY HELPER Stretch Distribution Inc June 2005 - November 2005
Monde Nissin Corporation August 2004 - Feb. 2005
San Jose Pili, Camarines Sur

SKILLS

I am a team player, have an excellent communication skill. I can adjust easily in any working
schedule and environment. I can easily build rapport to clients and customers. I am very much familiar
of places in Bicol region. I am a defensive driver with professional driver’s license and restriction code of
1, 2 & 3. My trainings in Philippine Airlines made me equipped with the knowledge in Weight and
Balance, Aircraft Marshalling, Ground Equipment Operation, Basic Dangerous Goods Familiarization,
Visual Weather Reading, Aircraft Towing, Aircraft Headset, Fire Safety and Emergency Response and
Baggage handling. I am also familiar with the basic computer operation. I am fast learner, honest,
hardworking and very much disciplined.

EDUCATIONAL BACKGROUND

42
ELEMENTARY: San Jose North Elementary School
1992-1997
San Jose Pili, Camarines Sur

SECONDARY: Rodriguez High School 1998- 2002

Cadlan Pili, Camarines Sur

TERTIARY: Central Bicol State University of Agriculture June 2016- Present

Main Campus San Jose Pili, Camarines Sur

MARK ANTHONY AMPONGAN

MICA ENON CASABUENA

Zone 5, Sagrada, Pili, Camarines Sur
mikkacasabuena21@[Link]
+639462339808

WORK EXPERIENCE

SECRETARY Ramirez Dental Clinic

Pili Public Market
2013 – Present

43
PHARMACY ASSISTANT Sevilla Pharmacy
Caloocan City
2010-2013

EDUCATIONAL ATTAINMENT

Tertiary BACHELOR OF SCIENCE IN AGRICULTURE

MAJOR IN ANIMAL SCIENCE
CBSUA – Pili Campus
2016 – Present

Secondary PILI NATIONAL HIGH SCHOOL

Anayan, Pili, Camarines Sur
2008-2012

Primary ANAYAN-SAGRADA ELEMENTARY SCHOOL

Anayan, Pili, Cam. Sur
2002-2008

PERSONAL INFORMATION

Birthdate August 21,1995

Birthplace Lagonoy, Camarines Sur
Religion Protestant
Age 24
Status Single
Citizenship Filipino

MICA ENON CASABUENA

ANGELICA BELANO MORA

Zone 8, Alibangbang St., Cbsua Comp,
San Jose, Pili, Camarines Sur
seikoamre@[Link]
+639484445037

WORK EXPERIENCE

STUDENT ASSISTANT CBSUA Graduate School

2019 – Present

44
PRODUCTION STAFF POLYTRADE SALES AND
SERVICES INC.
2015-2016

EDUCATIONAL ATTAINMENT

Tertiary BACHELOR OF SCIENCE IN AGRICULTURE

MAJOR IN ANIMAL SCIENCE
CBSUA – Pili Campus
2017 – Present

Secondary CBSUA LABORATORY HIGHSCHOOL

CBSUA – Pili Campus
2009-2013

Primary SAN JOSE NORTH ELEMENTARY SCHOOL

San Jose, Pili, Cam. Sur
2003-2009

PERSONAL INFORMATION

Birthdate November 16, 1997

Birthplace Bula, Camarines Sur
Religion Iglesia ni Cristo
Age 22
Status Single
Citizenship Filipino

ANGELICA BELANO MORA

APPENDIX B
PRODUCT FLIER

45
 APPENDIX C
46
DOCUMENTATION

47