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SEO Basics and Free Tools Guide

SEO stands for search engine optimization and involves improving a website to increase its visibility in search engines. There are different types of SEO techniques including white-hat, black-hat, and gray-hat approaches. Search engines work by crawling websites to index their content and then ranking websites based on various factors. H1, H2, and H3 tags are used to break up and organize content with H1 being the main topic and H2 and H3 being subsections. The title tag provides the text in the browser tab and search results and is important for organic search engine ranking. Some popular free SEO tools include Question db.Io, Ahrefs, Answer the Public, and Google's Keyword Planner.

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12 views2 pages

SEO Basics and Free Tools Guide

SEO stands for search engine optimization and involves improving a website to increase its visibility in search engines. There are different types of SEO techniques including white-hat, black-hat, and gray-hat approaches. Search engines work by crawling websites to index their content and then ranking websites based on various factors. H1, H2, and H3 tags are used to break up and organize content with H1 being the main topic and H2 and H3 being subsections. The title tag provides the text in the browser tab and search results and is important for organic search engine ranking. Some popular free SEO tools include Question db.Io, Ahrefs, Answer the Public, and Google's Keyword Planner.

Uploaded by

digital marketer
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SEO

SEO stands for “search engine optimization.” In simple terms, SEO means the process of
improving your website to increase its visibility in Google..

Different types of SEO?


1) White-Hat SEO 2) Black-Hat SEO
3) Gray-Hat SEO 4) On-Page SEO
5) Off-Page SEO 6) Technical SEO
7) International SEO 8) Local SEO
9) Ecommerce SEO 10) Content SEO
11) Negative SEO 12) Mobile SEO

SEARCH ENGINES WORK?


Crawling-Indexing-Ranking

Crawling: Is a bot that searches your website, or other websites for information.
Indexing: Adding information to a database that contains all of the content that has been
found and is deemed suitable for serving to searchers.
Ranking: A website's position in the search engine results page.

H1 & H2 in SEO?
H1 = Main keywords and subject matter, what the overall post is about.
H2 = Sections to break up content, using similar keywords to the H1 tag.
H3 = Subcategories to further break up the content, making it easily scannable.

Title Tag?
The title tag is an HTML code tag that allows you to give a web page a title. This title can be
found in the browser title bar, as well as in the search engine results pages (SERP).
It’s crucial to add and optimize your website’s title tags, as they play an essential role in terms of
organic ranking (SEO). In fact, it is one of the main SEO hot areas, along with the URL.

Best Free SEO Tools


SEO based on keywords..
1) Question [Link]
2) Ahrefs
3) Answer the public
4) Keyword Planner

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