Questionnaire
Note: Put a tick mark wherever necessary
Personal Information: Name Address : :
Phone number
1. Which category do you fall under? Distributor Wholesaler
Retailer Others 2. Are you a specialized tea distributor? Yes No Others Specify 3. What are your sources of supply? Distributor Direct procurement Wholesaler Others specify 4. On what basis do you sell your product? Credit On cash
Others
5. How often do you purchase? Daily Monthly On demand 6. What is your approximate purchasing quantity per month (kg)? 01to 100 100 to 200 200 to 300 above 300
7. Do you get any reward for increased sales? Yes No 8. If yes, what are your type of reward? Vouchers Gifts Cash discounts Others 9. Which is the most fast moving brand among your customers? Tata Godrej Hindustan Unilever Others
[Link] do you think is the most fast moving product in the market? 3 Roses Chakra gold Taj Mahal Others [Link] type of tea is mostly preferred? Orthodox tea Green tea Organic tea Others 12. What do you think is the influencing factor for purchase? Loyalty Satisfaction Price Quality Others 13. What is the influencing factor to make purchase decision? Customers
Brand image Availability Affordability Others 14. How many customers do you cater per month ? 1 to 15
16 to 30
31 to 50 above 50
15. What type of package do your customers prefer? Dip dip Poly pouches Pearl pet
Small sachets 16. Which is the most fast moving package in the market? 1 kg 500 gms 250 gms
small sachets 17. Do you think there will be scope for a new product? Yes No 18. If yes, what will be your expectation? Low price good quality more quantity more rewards