Standard Operating Procedures

4. Our Mission and Vision Statement

 Our vision is to build a standard and world – class film and video production
business that can favorably compete with leaders in the industry.
 Our mission is to build a world class and well equipped film and video production
company that will produce standard movies that can be generally accepted in all
parts of the world; we want to build a film and video production brand that can work
for clients not only in the India, but in all parts of the world.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of
the organization and the people who occupy the available role. Company will build a
solid business structure that can support the growth of our film and video production
business.
We will work hard to ensure that we only attract people with the right mindset to help us
achieve our business goals and objectives in record time. Below is the Organization
structure;

 Chief Executive Officer

 Entertainment Lawyer/Legal Secretary
 Studio Manager
 Film Producer
 Recording Engineer
 Admin and HR Manager
 Marketing and Sales Executive
 Accountant
 Front Desk Officer

7. MARKET ANALYSIS
 Market Trends

Online video is one major trend in the film and video production industry. Recent
statistics from Comscore show that on an average day in 2011, over 100 million
Americans viewed online video content. This represents growth of 43 percent over the
previous year. Leading video sites such as Netflix and Hulu.
Entrepreneurs that are venturing into the film and video production industry are coming
in with creativity and good business skills. The fact that it is highly competitive in the
industry does not in a way stop some film and video production companies from
declaring profits year in year out.
Another known trend in the film and video production industry is that most film and video
production companies are trying as much as possible to recreate themselves on a
regular basis and also to be on top of their game.
8. Our Target Market
Over and above, our target market as a film and video production company cuts across
people of different class and people from all walks of life and corporate organizations. In
view of that, we have created strategies that will enable us reach out to various
corporate organizations and individual who we know will need our products and
services.
We have conducted our market research and survey and we will ensure that our film and
video production company attracts the kind of artists and clients we would love to work
with. Below is a list of the people and organizations that we have specifically market our
services

 Advertising Agencies
 Corporate Organizations (Branding and Advertising Agencies et al)
 Teenagers, Adults and Children
 TV stations

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the film and video
production industry in the United States of America; hence we have been able to hire
some of the best business developer to handle our sales and marketing.
Moonlight™ Film and Video Production Company might be a new entrant into the film
and video production industry in the United States of America, but our competitive
advantage lies in the power of our team and the latest film and video production
equipment that we have.
We have a team that can go all the way to give our clients value for their money; a team
that can produce world class movies that can favorable compete with movies produced
by leaders in the industry.
Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category (startups film and video production companies) in the
industry meaning that they will be more than willing to build the business with us and
help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

 Sources of Income

Moonlight™ Film and Video Production Company is established with the aim of
maximizing profits in the film and video production industry and we are going to go all
the way to ensure that we do all it takes to attract our target market.
Moonlight™ Film and Video Production Company will generate income by offering the
following services and products;

 Action and adventure films

 Comedy films
 Drama films
 Thriller/suspense films
 Musical Videos
  Documentaries
 Other films (Commercials and Advertisement et al)
 Creating a timeline of production for film and video and ensuring that timelines are
met
 Seeking financing for film and video productions
 Producing film and video programming
 Publicizing film and video productions
 Distributing film and video (if the company is also involved in all of the above)
 Film and Video Production Merchandize (Sale of Film and Video Production
Equipment)
 Film and Video Production Consultancy and Advisory Services

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never dies and
the demand for good movies and documentaries will continue to grow. This goes to
show that any film and video production company that is known to always produce good
movies will continue to attract talented artists, corporate organizations and clients and
that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Los Angeles California and
beyond and we are quite optimistic that we will meet our set target of generating enough
income / profits from the first six month of operations and grow the business and our
clientele base beyond Los Angeles – California to other cities in the U.S. and even the
global market.
We have been able to critically examine the film and video production market and we
have analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the
field and some assumptions that are peculiar to startups in Los Angeles – CA.
Below is the sales projection for Moonlight™ Film and Video Production Company, it is
based on the location of our business and other factors as it relates to film and video
production start – ups in the United States;

 First Year-: $1M
 Second Year-: $1.75M
 Third Year-: $2.5M

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any
major competitor offering same services as we do within same location. Please note that
the above projection might be lower and at the same time it might be higher.

 Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film
and video production industry and they will be trained on a regular basis so as to be well
equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the market
place; we want to build a standard and well equipped film and video production company
that will leverage on word of mouth advertisement from satisfied clients/artists.
Our business goal is to build Moonlight™ Film and Video Production Company business
to become one of the leading choice in the whole of Los Angeles – California which is
why we have mapped out strategy that will help us take advantage of the available
market and grow to become a major force to reckon with not only in the U.S but in the
world stage as well.
Moonlight™ Film and Video Production Company is set to make use of the following
marketing and sales strategies to attract clients;

 Introduce our business by sending introductory letters alongside our brochure to

organizations and key stake holders in the film and video industry (movie
distributors and cinema operators) in Los Angeles and other parts of the U.S.
 Advertise our business in relevant entertainment magazines, newspapers, TV
stations, and radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local film festivals, expos, seminars, and concerts
et al
 Create different packages for different category of clients in order to work with their
budgets and still produce top notch videos or movies for them
 Leverage on the internet to promote our business
 Engage in direct marketing approach
 Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware that there isn’t any business that despises new clients. This the reason
why we have been able to work with brand and publicity specialist to help us map out
publicity and advertising strategies that will help us walk our way into the heart of our
target market.
We are set to take the film and video production industry by storm which is why we have
made provisions for effective publicity and advertisement of our recording studio
company. Below are the platforms we intend to leverage on to promote and advertise
Moonlight™ Film and Video Production Company;

 Place adverts on both print and electronic media platforms

 Sponsor relevant TV shows and radio programs
 Maximize our official website to promote our business
 Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online
forums) to promote our business.
 Offer Pro Bono services as part of our community social responsibility
 Ensure that our we position our banners and billboards in strategic positions all
around Los Angeles – CA
 Brand all our official cars/buses and ensure that our trademark label is boldly
printed in all our movies and videos (DVDs) et al

12. Our Pricing Strategy

At Moonlight™ Film and Video Production Company we will keep our fees and prices of
videos a little below the average market rate for all of our clients by keeping our
overhead low and by collecting payment in advance. In addition, we will also offer
special discounted rates to start – ups, nonprofits, cooperatives, and small social
enterprises who engage our services to help to produce movies or short videos
especially for advert purposes.

 Payment Options

At Moonlight™ Film and Video Production Company, our payment policy will be all
inclusive because we are quite aware that different people prefer different payment
options as it suits them. Here are the payment options that we will make available to our
clients;

 Payment by via bank transfer

 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment via mobile money
 Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our
plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up film and video production business can be quite expensive
especially if you are all out to start a standard film and video production company. Aside
from the money required to purchase the latest film recording and production equipment,
you would also need a huge cash base to be able to attract and pay well established film
actors to act in your movies.
Essentially, this is the area we are looking towards spending our start – up capital on;

 The Total Fee for incorporating the Business in Los Angeles, California – $750.
 The budget for Liability insurance, permits and license – $2,500
 The Amount needed to acquire a suitable Office facility with enough space for
standard movie production studio in a business district 6 months (Re – Construction
of the facility inclusive) – $200,000.
 The Cost for equipping the office (computers, printers, fax machines, furniture,
telephones, filing cabins, safety gadgets and electronics et al) – $2,000

 The cost for equipping the movie production studio with the required video gears –
$150,000
 The Cost of Launching our official Website – $600
 Budget for paying at least 5 employees for 3 months and utility bills – $100,000
 Budget for paying actors and taking care of logistics in movie locations – $500,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) –
$2,500
 Miscellaneous – $20,000

Going by the report from the research and feasibility studies, we will need about $1
million to set up a medium scale but standard film and video production company in the
United States of America. Here are some of the key film and video production equipment
and gear that we would need to set up our film and video production company;
  Standard Video Cameras
 Tripods
 Camera lights/Three-Point Lighting Kit
 Shotgun Mic with boom pole accessories
 Audio (XLR) Cables
 Wireless Microphone
 Lenses: Wide Angle, Clear “Protective” Lens, Polarizer, Zoom Lens, Macros, etc.
 Light Reflector
 DSLR Shoulder Mount Rig
 Video Editing Software and Video Editing Computer (MacBook Pro Laptop / Apple
MacBook Pro Laptop)
 External Hard Drive
 Digital video workstation

Generating Funding/Startup Capital for Moonlight™ Film and Video Production

Company
Moonlight™ Film and Video Production Company is going to start as a partnership
business that will be owned and managed by Macqueen Reeves and his business
partners. They are the financial of the business, but may likely welcome other partners
later, which is why they have decided to restrict the sourcing of his start – up capital to 3
major sources.
These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings plus funds from
business partners) and we are at the final stages of obtaining a loan facility of $500,000
from our bank. All the papers and document has been duly signed and submitted, the
loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the
capacity and competence of the employees, their investment strategy and the business
structure. If all of these factors are missing from a business (company), then it won’t be
too long before the business close shop.
One of our major goals of starting Moonlight™ Film and Video Production Company is to
build a business that will survive off its own cash flow without the need for injecting
finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to
ensure that every movie that we produce is a hit back to back and it appeals to the
needs of the society we intend selling the movies
Moonlight™ Film and Video Production Company will make sure that the right
foundation, structures and processes are put in place to ensure that our staff welfare are
well taken of. Our company’s corporate culture is designed to drive our business to
greater heights and training and re – training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our
management staff and it will be based on their performance for a period of five years or
more. We know that if that is put in place, we will be able to successfully hire and retain
the best hands we can get in the industry; they will be more committed to help us build
the business of our dreams.
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