[ANALYZE YOUR DATA]
[Google Analytics]
Author: Non-Tech to TECH
GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic,
currently as a platform inside the Google Marketing Platform brand. Google launched the service in November
2005 after acquiring Urchin.
As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics
provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for
Mobile Apps. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.
Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4.
GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that
Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of
GA4 is a natural integration with Google's BigQuery — a feature previously only available with the enterprise GA
360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.
According to a statement made by Google (March 2022) Universal Analytics will stop collecting new data on July
1, 2023, with Google Analytics 4 set to replace it. Users will be able to use Universal Analytics up to the July 2023
deadline, no new data will be added to UA after is has been sunset according to Google.
FEATURES
Google Analytics is used to track website activity such as session duration, pages per session and the
bounce rate of individuals using the site, along with the information on the source of the traffic. It can be
integrated with Google Ads, with which users can create and review online campaigns by tracking landing page
quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or
downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the
casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly
performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long
they stayed on the website and their geographical position. It also provides more advanced features, including
custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance.
The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.
On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insights about
visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website.
It is limited to sites that have online traffic of fewer than 5 million page views per month (roughly 2 page-views
per second) unless the site is linked to a Google Ads campaign. Google Analytics includes Google Website
Optimizer, re-branded as Google Analytics Content Experiments. Google Analytics' Cohort analysis helps in
understanding the behaviour of component groups of users apart from your user population. It is beneficial to
marketers and analysts for the successful implementation of a marketing strategy.
The latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on
predictions, customizability, and privacy. Some of these features can be listed as:
• A new concept to allow the same property to be used both for website and mobile app,
• AI-powered predictive metrics supported by machine learning,
• A customizable, easy-to-navigate homepage,
• An Explore section to provide completely custom reports for specific business needs,
• A built-in Debug View to analyze and debug the upcoming data instantly,
• Anomaly detection,
• Improved e-commerce reports
Source: Wikipedia
DIGITAL ANALYSIS KEYWORDS
1. What is Digital Analysis?
A. Measuring Business Goals and finding Area of Improvement.
B. Performing Measurement, Applying Analysis and Taking Action.
2. Metrics and Dimensions
Metrics Dimensions
Quantitative Qualitative
Measure Data Describe
Counts, Ratio & Percentages Split Data into Categories
3. Pageview – A count for each time a user views a specific page on your website.
4. Hits – User interactions with websites and page contents.
5. Three types of Google Analytics
A. Page Tracking
B. Event Tracking
C. Ecommerce Tracking
6. Sessions
A. A visit to the website with Time Frame
B. Exit can be leaving the site or inactive for 30mins
7. User
A. Visitors to your website
B. Identified by client ID, which is stored in browsed cookies.
C. Can track the same user with multiple sessions with client ID.
8. Segment
A. Breaks up user into categories and dimensions
B. Key concept in Analytics Reporting
9. Event
A. Any hit or user interaction in your website
B. A goal can be an event or group of events to complete
C. Configure evens to track in Google Analytics
PRACTICAL : ACCOUNT CREATION
We will setup the Google Analytics from the scratch for our website. Let’s follow the setup path:
1. Navigate to [Link]
2. Click on Start Measuring to setup your account.
3. Setup the account Name & hit Next (in my case it’s GA Analyst.
4. Property details input your web details, Reporting Time Zone and Currency.
5. Select the Industry Category & other details as appropriate.
6. Create > Accept Terms of Service > I agree
7. Select the suggestions and save.
SETUP DATA COLLECTION
1. Under Admin view > Click on Web from Choose a Platform
2. Setup Data stream by filling the Website URL, Stream Name
3. Keep the default option for Enhancement Measurement
4. Create Stream
5. Stream details as below. Remember the STREAM ID & Measurement ID.
6. In Stream Details post stream creations > Go to Tagging Instructions > Expand the view of Global Site Tag
7. Copy the code and paste it in your webpage HTML source.
8. It will take few hours to refresh, give an overnight refresh and check.
9. The alternate and easy way to do this is by creating a Google Tag Manager. We can explore it later.
SETUP WITH YOUR WEBSITE
Let’s go through the setup in google sites website.
1. Go in EDIT mode > Click on Settings
2. Click on Analysis and Paste the Measurement ID.
3. Please note: It will take an overnight refresh.
FINAL STEP: GOOGLE ANALYTICS
1. Login to your Google Analytics page and look for the options in left.
2. Reports Header > Real Time (Real Time traffic analysis)
3. Under Reports:
A. Life cycle > Acquisitions > Engagement > Monetisation
4. Attached with a snapshot of demo account for quick reference.
5. Explore all the tans which we can cover later.
QUICK NOTES
• Can I See Google Analytics for Any Website? – Click Link
• To access the Demo account: Link
• HTML Editors: Link
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have any technical degree / work experience. Let’s join our hands & guide each other in best
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Bimal Subhasis
Thanks & Warm Regards,
BIMAL SUBHASIS
![Author: Non-Tech to TECH
[ANALYZE YOUR DATA]
[Google Analytics]](/p?url=https%3A%2F%2Fscreenshots.scribd.com%2FScribd%2F252_100_85%2F356%2F621508469%2F1.jpeg&__src=https%3A%2F%2Fwww.scribd.com%2Fdocument%2F621508469%2FGoogle-Analytics&__type=image)
