DATAMARS
Animal Identification
The Toolbox
Pretoria
April 2015
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Datamars Animal ID at a glance
Jeroen Bolscher
• Netherlands
Masters Degree Animal Husbandry
• Certified Para Veterinarian
• Animal Husbandry Farm consultant
• Feedstuff companies
(Electronic) Animal Identification since 1990
• Texas Instruments RFID 1990-2009
• Field trials all over the world
• Close cooperation with industry leaders
– Allflex, Rumitag, DeLaval, Fullwood, Dairymaster, Leader Products etc.
• ISO standardization working groups 1992-2009
• Close cooperation with industry leaders
– Allflex, Datamars, Agrident, ICAR, ISO etc.
• Datamars 2010-
• Livestock and Pet ID
– ME, Africa, N-C Europe, Baltic, Russian Federation and CIS, Asia
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Datamars Animal ID at a glance
Over 25 years experience in animal identification
Develops, manufactures, and markets its own products since 1988
100% focus on visual and electronic identification of animals
Livestock ID Animal Identification Pet ID
Worldwide best-in-class supplier
Swiss Quality standards and ISO 9001:2008
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Share the experience
Pioneered Animal RFID and main driver
behind the ISO standard
ICAR Certified Supplier
EU Type Approval Electronic tags
Accreditation for official identification
programs worldwide
Africa: certified for most programs e.g.
BW, NAM, KEN, ZA, Northern Africa
Readers integrated to most common
D-base systems
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The DM Toolbox
Basics
1 (Electronic) ID device 2 RF reading
3 D-base Interface
and Applicators device
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The Toolbox
Complete range of products for livestock
identification
Tags and Bolus for Tags for Herd Applicators & RFID Readers
Official Identification Management Accessories
Programs Robust RFID readers
Universal applicators for Portable and Stationairy
1pc or 2pc visual tags all tags. Highest reading
Visual tags performances
Feedlot /cow/calf/dairy Robust designs
Electronic tags HDX/FDX Software included
Easy application Bolus applicators
Bolus In-house development
Large print Tag marker
Implants and tech support
Customization
Compatible with any
D-base SW
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Advantages of Ear tags, Bolus and
Implants
Compared to Branding, Tattoo, Ear Notching etc.
Tamper proof
Machine readable
International standards
Sequential numbering
Additional data
No Skin damage
Bolus
highest possible retention
Highest possible Tamper resistance
Ear Tags
Electronic and Visual most common
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Identification devices
Objective
Life time identification
Proper Practical Application
Where, How, When, What???
High Retention
Training
Avoid losses
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Datamars Train the Trainer
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Training Topics: Restraining
Not always easy, use aids where possible.
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Typical Device requirements
High retention rate
High Security / anti fraud
High durability and resistance to UV, abrasion,
chemicals…
High performance
Ensure animal welfare
Laser marking with high contrast
Easy to apply
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DM Official ID Products
Characteristics Overview
1) Locking system (Security) 1 5
2
2) Mechanical resistance (Retention)
4
3) Material (Durability)
4) Electronics (Performance)
3 6
5) Physical & dimensional aspects (welfare
& retention) plus Highest possible
performance/weight ratio. (cm/gr)
6) Marking (Performance & Durability)
All Confirmed by ICAR certification
And local accredidation where needed: EU, PAS44, PAS66,
CCIA, USA, NAM, BW, NLIS etc.
STRICTLY CONFIDENTIAL
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Tag Selection
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Herd Management Portfolio
Suitable for feedlot, cow/calf operations and dairy farms
High retention rate
Different designs for long term/short term needs
Customization (printing, color…)
Excellent print visibility
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Tissue Sampling Tag
Sheep and Goat Cattle
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Heavy Duty Applicators
Characteristics Overview
Vertical pin
• 90 degrees piercing angle
• Pierce thick ears easy
• Clean wound
• Best coupling of M&F tags
Dual adaptive
• Holds Visual and Electronic tags
• No adaptor for Electronic tags required
Ruggedized design
Circular piercing angle
• Sheep/goat
• Calf
Adaptor for Visual tags
• In for Visual tags
• Out for Electronic tags
Rugadized design
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Ear Tag Retention
1-2 % losses over
lifetime is
acceptable!
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High retention alternatives
Bolus
Suitable for Ruminants
3 dimensions: 20g, 52g, 72g
Single use only and 100% retention rate
Implants
Bio-compatible glass chip design
Smalles Polymer chip in the world
ETO sterilization
Ergonomic pistol or Syringe applicator
Leg Band
Suitable for sheep & goat
Electronic and Visual
Tamperproof closing mechanism
Adjustable during growth
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RFID readers
Entry Level Stick Reader Stationary Reader Data Collector
TracKing-1 Bluestick F310 GES3S+Stick
(new generation) Antenna
- Continuous and single - Continuous and single - Continuous and single - Single reading
reading reading reading - Data collection
- Delete duplicates - Bluetooth - Search function - Bluetooth
- Bluetooth - Search function - Bluetooth - Rechargeable battery
- Rechargeable battery - Rechargeable battery Rechargeable battery - Stores 2M recoreds
- Stores 4k ID - Stores 2 million ID - Stores 2 million ID - IP 67
- IP 67 - IP 55 - IP 66 - Stick antenna
- Optional BT version
• Technical training and support
• 2 year warranty
• Repair center
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Africa Changing the Landscape
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THANK YOU
Copyright © Datamars 2015