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Marketing and Cost Analysis for Soyammy

The document outlines the marketing budget and expenses for the week totaling 1,055 PHP. It also details the rolling store daily route and schedule targeting customers in Carmona. The raw materials used to produce soyammy products are listed along with their suppliers and costs totaling 1,000 PHP. The document performs a product costing calculating the direct materials, direct labor, overhead costs and sets the sales price at 50 PHP per cup to avoid losses and achieve a target revenue of 1,234.50 PHP per day selling 150 cups.

Uploaded by

Monique Balte
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10 views4 pages

Marketing and Cost Analysis for Soyammy

The document outlines the marketing budget and expenses for the week totaling 1,055 PHP. It also details the rolling store daily route and schedule targeting customers in Carmona. The raw materials used to produce soyammy products are listed along with their suppliers and costs totaling 1,000 PHP. The document performs a product costing calculating the direct materials, direct labor, overhead costs and sets the sales price at 50 PHP per cup to avoid losses and achieve a target revenue of 1,234.50 PHP per day selling 150 cups.

Uploaded by

Monique Balte
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

WEEK

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5


ITEM TOTAL
(JAN (JAN (JAN (JAN (JAN
2023) 2023) 2023) 2023) 2023)
Marketing / Promotion:
Social Media 100 0 0 0 0 100 Php
Marketing Php
Print 40 Php 40 Php 40 Php 40 Php 40 Php 200 Php
Advertisement
Customer 0 0 0 0 175 175 Php
Referral Php
Giveaway
Public Relations 500 0 0 0 0 500 Php
Giveaway
Sales Promotion 0 40 Php 0 40 Php 0 80 Php
Giveaway
TOTAL COST 1,055 Php

TARGET MARKET: CUSTOMERS

ROLLING STORE DAILY ROUTE(CARMONA)


TIME LOCATION TARGET CUSTOMERS
07:00am-08:45am Brgy. Cabilang Baybay Residents
09:00am-10:30am Loyola St. Residents
10:30am-11:45am San Jose St. Residents
12:00pm-13:00pm Carmona National Students
Highschool
13:15pm-14:45pm [Link] Residents
15:00pm-16:00pm Carmona States Residents
16:00pm-17:00pm Carmona states-Cabilang Anyone on the way
Baybay (Travel time)
17:00pm-17:45pm People's Technology Employees coming home
Complex Gate from work
Brgy. Cabilang Baybay

18:00pm Main office -


Brgy. Cabilang Baybay
RAW MATERIALS

Types of Raw Supplier Unit cost Total cost


Materials
Sago Pearls

Supermarket 50 pesos per kg 50 pesos

Whip Powder

Supermarket 200 pesos 200 pesos

Brown Sugar

Supermarket 60 pesos 60 pesos

Original Flavor of
Soy Milk

Supermarket 30 pesos 60 pesos

Chocolate Soymilk

Supermarket 30 pesos 60 pesos

Coffee Soymilk

Supermarket 30 pesos 60 pesos


Dried Soy Beans

55 pesos per 500


Wet market grams 55 pesos

Cocoa Powder

125 pesos per ½


Supermarket kilograms 125 pesos

Tofu Coagulant

Supermarket 45 pesos 45 pesos

Coffee Powder

Supermarket 4 pesos per stick 4 pesos

Pinipig

100 pesos per 500 100 pesos


Wet Market grams

Barquillos

Supermarket 60 pesos per pack 180 pesos

Water

Water Station 35 pesos 70 pesos

Wooden Spoon 3 pesos each 360 pesos (120


pcs.)

Supermarket

Paper Cups

Supermarket 5 pesos each 1,200 pesos (120


pcs.)

Sticker Paper

Bookstore 37 pesos 1 pack

PRICING
(TARGET SALES IS 150 CUPS PER/day)
DIRECT MATERIALS per cup- 37.1 Pesos
DIRECT LABOR/day- 400 Pesos
OVERHEAD COST/day-300 Pesos (LPG- 34, Rent- 166, electricity- 66, water bill- 34)

PRODUCT COSTING FORMULA = DIRECT MATERIALS + DIRECT LABOR + OVERHEAD COST/ No.
of unit produced
(37.1*150) + 400 + 300
150

5,565 + 400 + 300


150

6,265
150

41.76 or 42 Pesos per unit

To avoid losses, the sales price must be equal to or greater than the product cost per unit,
hence, we decide to sell soyammy products for 50 pesos per cup. Basically, if we achieved the
150 cups target per day, we would have a revenue of 1,234.50 pesos per day.

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