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Soyammy: Non-Dairy Ice Cream Taho

Soyammy is a rolling store business located in Carmona, Philippines that sells non-dairy ice cream made from soybeans called "Ice-Cream Taho". The ice cream is inspired by taho, a popular Filipino breakfast food made from soy milk. Soyammy targets pedestrians, students, office workers and aims to turn taho into not just a breakfast but a dessert item by creating an ice cream version. The founders expect the business to be successful given Filipinos' love of sweet foods like milk tea and the nationwide popularity of taho.

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Monique Balte
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28 views1 page

Soyammy: Non-Dairy Ice Cream Taho

Soyammy is a rolling store business located in Carmona, Philippines that sells non-dairy ice cream made from soybeans called "Ice-Cream Taho". The ice cream is inspired by taho, a popular Filipino breakfast food made from soy milk. Soyammy targets pedestrians, students, office workers and aims to turn taho into not just a breakfast but a dessert item by creating an ice cream version. The founders expect the business to be successful given Filipinos' love of sweet foods like milk tea and the nationwide popularity of taho.

Uploaded by

Monique Balte
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Soyammy

Marketing Strategies and Industry analysis

Soyammy is a rolling store business that can be located within the area of Carmona. Targeting customers
such as Pedestrians, Students, office workers, and many more. The business sells a product which is a
Non-dairy Ice-Cream Made from Soybean, which we call Ice-Cream Taho. It is one of the Filipino
delicacies which they love to consume during early in the morning as a breakfast a hot gooey, slurpy, soy
milk, covered and mixed in sugar rum “Arnibal”. By using Taho as the main reference in making the
product we come up with the result of also turning the product in to not just a breakfast but also a
dessert which is the Ice-Cream version of the Taho. Our expectation for this business is great due to
foreign products such as milk tea which Filipinos loved for its sweetness of taste, as for the Taho which is
commonly known nationwide, we are very positive that people will like it as long as we maintain the
food standards and likings of the consumers. As for handling the product, there are many commonly
used methods for the consumers to easily obtain the product itself which is adopting how the ice-cream
vendors in the Philippines sell their products and adapting to its new method of selling Taho which is
turned into an ice-cream product.

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