RUBRIC
FUNDAMENTALS OF
ENTREPRENEURSHIP
ENT300
SEMESTER OCT 2022
BUSINESS ACTIVITIES RUBRICS (30%)
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained
0-1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary materials
5 Marks Provide poor preliminary Provide sufficient preliminary Provide satisfactory Provide good preliminary Provide excellent
materials materials preliminary materials materials preliminary materials
0-1 mark 2 marks 3 marks 4 marks 5 marks
Executive Summary 5 marks No summary provided Provide sufficient summary Provide satisfactory Provide good summary Provide clear summary
summary
0 marks 5 marks
MyENT registration 5 marks Do not do registration
0 – 4 marks 5 – 8 marks 9 – 12 marks 13 – 16 marks 17 – 20 marks
Project Description 20 marks Provide poor introduction of Provide sufficient introduction Provide satisfactory project Provide good project Provide excellent project
project description project description description description description
Business Model 20 marks 0 – 4 marks 5 – 8 marks 9 – 12 marks 13 – 16 marks 17 – 20 marks
Canvas Did not demonstrate Did not demonstrate Showed moderate Showed good understanding Showed deep insight and
understanding of BMC understanding of BMC, many understanding of BMC, of the BMC, many blocks understanding of the
blocks don’t fit well together; some blocks don’t fit well fit well together, logic BMC, blocks fit perfectly;
holes in logic and/or unclear together; holes in logic mostly clear very clear logic
and/or unclear
Experiential Learning 0-3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Provide poor explanation on Provide sufficient explanation on Provide satisfactory Provide good explanation Provide excellent
15 marks
experiential learning experiential learning explanation on experiential on experiential learning explanation on
learning experiential learning
Conclusion 0-1 mark 2 marks 3 marks 4 marks 5 marks
5 marks Poor conclusion of the Moderate conclusion of the Satisfactory conclusion of Good conclusion of the Excellent conclusion of the
business plan business plan the business plan business plan business plan
0-2 mark 3-4 marks 5-6marks 7-8 marks 9-10 marks
Appendices Provide poor evidences such Provide sufficient evidences such Provide satisfactory Provide good evidences Provide excellent
as pictures, snapshot as pictures, snapshot evidences such as pictures, such as pictures, snapshot evidences such as pictures,
10 marks conversation with customer, conversation with customer, snapshot customer customer conversation, snapshot customer
advertisements, customers advertisements, customers conversation, customers advertisements, customers conversation, customer,
testimonial testimonial testimonial, advertisements testimonial advertisements, customers
testimonials
0-2 mark 3-4 marks 5-6marks 7-8 marks 9-10 marks
Writing Style, Spelling
Writing lacks sentence variety Sentences were somewhat varied Sentences were correctly Sentences were correctly Sentences were well
& Grammar 10 marks
and few grammatical errors with minimal grammatical errors constructed constructed and well- written and expressed
articulated
0-1 mark 2 marks 3 marks 4 marks 5 marks
The paper is not acceptable. The paper is acceptable and The paper is good and The paper is good and The paper is excellent and
Overall Report 5 marks
The work is not up to the demonstrate some understanding demonstrated average demonstrated above average demonstrated superior
quality level. of the topic understanding of the topic understanding of the topic quality.
TOTAL 100
BUSINESS PLAN WRITTEN REPORT RUBRICS (50%)
NAME: NAME: NAME: NAME:
Marks Allocated NAME:
Criteria
Preliminary Material:
5
Executive Summary 5
Business Background
5
Partners Background
5
Administrative Plan
15
Marketing Plan 15
Operation Plan 15
Financial Plan 15
Conclusion 5
Appendices 5
Writing Style, Spelling &
5
Grammar
Overall Report 5
Total 100
BUSINESS PLAN PRESENTATION RUBRICS (10%)
Marks NAME: NAME: NAME: NAME: NAME:
Criteria
Allocated
Introduction 5
Content 30
Defense ability 30
Fluency &
10
Clarity
Effective Audio
10
Visual
Non-verbal
5
communication
Time
5
Management
Preparedness 5
Total: 100