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Company Names and Their Functions

Rachel and Gideon meet at a car show. Rachel introduces herself and says she works for a company that provides engineering services to car manufacturers. She asks Gideon his name and what he does. Gideon responds with his name and says he works for a tire company, producing tires for cars and other vehicles. Rachel then asks if she can introduce Gideon to a colleague of hers at the show.

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Asti Sari
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0% found this document useful (0 votes)
102 views14 pages

Company Names and Their Functions

Rachel and Gideon meet at a car show. Rachel introduces herself and says she works for a company that provides engineering services to car manufacturers. She asks Gideon his name and what he does. Gideon responds with his name and says he works for a tire company, producing tires for cars and other vehicles. Rachel then asks if she can introduce Gideon to a colleague of hers at the show.

Uploaded by

Asti Sari
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Unit 1

Company

Starting Point
1. Do you think it is better to work for a large or a
small company?
2. What kind of company do you want to work for?

A. Reading
Read these descriptions of some companies.
Complete their names by choosing the names of
the companies given below
1. This company provides many different
internet services, including news, online
shopping, and email. Most of its sales come
from advertising on its websites. Its head
office is in Sunnyvale, California
Y_ _ _ _

2. This company produces tyres for cars and


other vehicles, it is based in France, but it
has more than 125,000 employees all over
the world. It is also well known for its red
and green travel guides.
M_ _ _ _ _ _ _

3. This northern European company operates in


the retail market. It specializes in low-price
products, including furniture, bathrooms, and
kitchens.
I_ _ _

4. It’s a subsidiary of the European Aeronautic


Defense and Space Company (EADS). The
company makes planes for the commercial
aircraft market, where its main competitor is
Boeing.
A_ _ _ _ _

5. This company makes many different


electrical and electronic products, such as
TVs, computers, and mobile phones. It is
South Korea’s largest company and exporter.
S_ _ _ _ _ _
Exercise 1:
Create your sentence related to companies you
know well:
Examples:

- Indofood is an Indonesian company which


produces many kinds of food such as instant
noodle, biscuit etc...
- Garuda is an airline company that provides
air transportation

Exercise 2:

Work with a partner. Make sentences using


the words in the table. (Consult google!)

Gazprom produces/makes……….
Pirelli specializes in…………..
AOL operates in……………..
Mitsubishi provides/offers………..
Volkswagen sells…………………………
UNICEF ‘s competitors are……..

B. Vocabulary

Exercise 1:
Complete these sentences with the words in
bold in the reading text above.

1. Some companies make or……………goods.


2. Other companies………….or offer services.
3. If you…………in a particular product or service,
it's your main activity.
4. If you work for a company, you are an………..
5. If your head office is in a particular city, your
company……………..there.
6. If you work in a……….., your company is part of
a bigger group.
7. If you sell a lot of products, your………..are very
good.
8. If another company operates in the same market
as yours, it is your…………….

Exercise 2:

Choose the correct word in italics to complete the text

My company (1) produces/products


specialized software for the film industry.
Our (2) head/based office is near San
Francisco, but we also (3) specialize/operate
In Europe and the Far East where we have
two (4) services/subsidiaries. There are 450
(5) employs/employees in the company. We
(6) sell/sales our (7) produce/goods to
companies like Dream works which (8)
provide/make animated movies. Our
technology is very new, so we don’t have
many (9) competitors/companies.

Exercise 3:
Complete the sentences using a suitable
word from 2 in the correct form.

1. We have annual sales of $25 million.


2. Not many………….in the world have more
than 100,000 employees.
3. Totalgaz is one of the………..of Total
Group.
4. We only sell these……….in Europe and
North America.
5. Where exactly is your company…………?
6. H&M…………in good-quality clothes at
low prices.
7. A lot of pizza restaurants………..home
delivery services.
8. The TATA Group………..on all six
continents.
9. We offer a wide range of
consulting…………
10. What exactly does your
company……….?

C. Structure

Simple Present vs Present Continuous Tense

[VERB] + s/es in third person

Examples:

• You speak English.


• Do you speak English?
• You do not speak English.

USE 1 Repeated Actions


Use the Simple Present to express the idea that an action is
repeated or usual. The action can be a habit, a hobby, a daily
event, a scheduled event or something that often happens. It
can also be something a person often forgets or usually does
not do.

Examples:

• The train leaves every morning at 8 AM.


• The train does not leave at 9 AM.
• When does the train usually leave?
• Every twelve months, the Earth circles the Sun.
• Does the Sun circle the Earth?

USE 2 Facts or Generalizations

The Simple Present can also indicate the speaker believes


that a fact was true before, is true now, and will be true in the
future. It is not important if the speaker is correct about the
fact. It is also used to make generalizations about people or
things.

Examples:

• Cats like milk.


• California is in America.
• Windows are made of glass.

USE 3 Scheduled Events in the Near Future


Speakers occasionally use Simple Present to talk about
scheduled events in the near future. This is most commonly
done when talking about public transportation, but it can be
used with other scheduled events as well.

Examples:

• The train leaves tonight at 6 PM.


• The party starts at 8 o'clock.
• When does class begin tomorrow?

USE 4 Now (Non-Continuous Verbs)

Speakers sometimes use the Simple Present to express the


idea that an action is happening or is not happening now.
This can only be done with Non-Continuous Verbs and
certain Mixed Verbs.

Examples:

• He needs help right now.


• He has his passport in his hand.
• Do you have your passport with you?

Present Continuous

[am/is/are + present participle]

Examples:
• You are watching TV.
• Are you watching TV?
• You are not watching TV.
USE 1 Now

Use the Present Continuous with Normal Verbs to express


the idea that something is happening now, at this very
moment. It can also be used to show that something is not
happening now.

Example es:

• You are learning English now.


• Are you sleeping?
• What are you doing?
• Why aren't you doing your homework?

USE 2 Longer Actions in Progress Now

In English, "now" can mean: this second, today, this month,


this year, this century, and so on. Sometimes, we use the
Present Continuous to say that we are in the process of doing
a longer action which is in progress; however, we might not
be doing it at this exact second.

Examples: (All of these sentences can be said while eating


dinner in a restaurant.)

• I am studying to become a doctor.


• Are you working on any special projects at work?
• Aren't you teaching at the university now?
USE 3 Near Future

Sometimes, speakers use the Present Continuous to indicate


that something will or will not happen in the near future.

Examples:

• I am meeting some friends after work.


• Is he visiting his parents next weekend?
• Isn't he coming with us tonight?

USE 4 Repetition and Irritation with "Always"

The Present Continuous with words such as "always" or


"constantly" expresses the idea that something irritating or
shocking often happens. Notice that the meaning is like
Simple Present, but with negative emotion. Remember to put
the words "always" or "constantly" between "be" and
"verb+ing."

Examples:

• She is always coming to class late.


• He is constantly talking. I wish he would shut up.
• I don't like them because they are always
complaining.

Exercises 1:

Language at Work – Present Simple

[Link] and answer these questions.


1. Do you work for a multinational company?
2. Is it a new company?
3. What does it do?
4. Does it operate in many countries?
5. Where do you work?

• Match the questions in 1 to answers a-e


a. Yes, it does_____
b. It provides engineering service to car industries.
c. I have an office in London and another in Tokyo
d. Yes, I do___
e. No, it isn’t____

Exercise 2:

Complete the sentences with a verb from the list

Start starts work works is are


Specialize specializes have has

1. The company………..three subsidiaries in the Far


East.
2. She………………in Manchester today
3. We…………..in the advertising of children’s toys
4. The meeting always…………….at 2.30 p.m.
5. She………………for an engineering company.
6. They usually………………..work at about 7.00
a.m.
7. I……………one office in Paris and another in
Buenos Aires.
8. He’s a lawyer. He…………….i a company law.
9. Most of our competitors………………..in
Europe.
10. I……………….in sales.
D. Language Function:

Introducing yourself
Can I introduce myself
My name is/I am….

Introducing others
Can I introduce you to ...?
This is ...

Responding
Nice to meet you I
How do you do.
Nice to meet you too.

Asking about a personI


jobIcompany

What about you?


What’s your name?
Where are you from?
Who do you work for?
What do you do?
Why are you here?

E. Dialogue

Exercise 1:
Rachel Steadman meets Gideon Lack at an
international car show. Complete the
conversation below with sentences a-j.
a. Nice to meet you too,
b. Can I introduce you to her?
c. And what do you do?
d. What 's your name again?
e. What about you?
f. This is Rachel.
g. So why are you at an international car show?
h. Can I introduce myself?
i. Nice to meet you.
j. What does the company do?

Rachel : Excuse me. Can I sit here?


Gideon : Yes, of course.
Rachel : Thanks very much (1)…h.... I'm Rachel
Steadman.
Gideon : (2)…….. I'm Gideon Lack.
Rachel : ( 3 ) … . . . Gideon. Where are you from? _

Gideon : I'm from Switzerland originally. But I live


in the Czech Republic now. And (4)…..?
Where are you based?
Rachel : In Toronto.
Gideon : And who do you work for?
Rachel : Bos. Perhaps you don't know it.
Gideon : No, I don't. (5)…………
Rachel : It's an advertising agency. I'm here with
Honda. It's one of our clients. (6)………
Gideon : I'm a teacher of Greek literature.
Rachel : That's unusual. (7)………….
Gideon : I'm here with my wife. She works for
BMW. Ah, there she is now. (8)……
Rachel : Yes, of course. That would be nice.
Gideon : Sorry, (9)……………
Rachel : Rachel. Rachel Steadman.
Gideon : Ur sula (10)…………She work s for an
advertising agency in Canada.

Common questions

Powered by AI

Competitive analysis is crucial for companies to understand their market position and improve their strategic decisions. For instance, the company described in Source 1, M _ _ _ _ _ _ _, manufactures tires and is known for its travel guides, suggesting a diversification strategy to compete. Likewise, companies such as A_ _ _ _ _ need competitive analysis to continually innovate and remain ahead in the competitive aerospace market dominated by giant competitors like Boeing . These analyses help predict competitor actions, market changes, and consumer needs.

Operating subsidiaries in diverse geographic regions presents challenges such as cultural differences, regulatory compliance, and resource management. For instance, the unnamed company from Source 2, with subsidiaries in the Far East and Europe, must navigate varied legal requirements and cultural expectations, which can complicate operations. However, these challenges also offer opportunities, as subsidiaries can tailor products and services to local markets, harness local talent, and react swiftly to regional market demands, enhancing the company's global competitiveness and innovation capability .

An international presence allows companies to leverage market diversity and expand revenue streams. For example, M _ _ _ _ _ _ _ not only operates globally with over 125,000 employees, but also adapts its operations to local markets, enhancing its global brand influence and local relevance . Similarly, having subsidiaries across different continents, as with the unnamed film industry software company with offices in the Far East and Europe, ensures broader market penetration and resource optimization, thus influencing operational strategies to be more flexible and inclusive .

Office location is pivotal in determining a company's operational efficiency and market reach. A head office in a strategic location like Sunnyvale, California, as seen in Y _ _ _ _, provides access to a robust technological ecosystem and talent pool . This influences business operations through enhanced collaboration, proximity to partners and customers, and access to diverse markets. Locations in major economic hubs enable companies to better support their international operations by reducing logistical costs and facilitating faster communication, thereby expanding their market reach and operational effectiveness .

In business contexts, the present simple tense is used to describe habitual actions, scheduled events, or general truths, such as 'The train leaves every morning at 8 AM' or 'California is in America' . It conveys the stability or routine aspects of business operations. On the other hand, the present continuous tense indicates actions in progress or future plans, like 'I am meeting some friends after work' or 'We are expanding our operations in Asia', indicating ongoing or planned activities that are subject to change .

Cultural and localization strategies are critical for multinational companies to navigate diverse international landscapes. For instance, tailoring services or products to fit local tastes and preferences helps, as seen in how the unnamed company operates differently in Europe and the Far East . Localization fosters better customer relationships and enhances brand acceptance by respecting local customs and business practices. Moreover, employing local staff and integrating cultural insights into broader operational strategies helps multinational corporations in creating more relevant and effective marketing campaigns, thus overcoming potential cultural barriers.

Company specialization significantly dictates market strategy by allowing it to focus on expertise and unique product offerings. For example, the European Aeronautic Defense and Space Company (EADS) through its subsidiary A_ _ _ _ _ specializes in plane manufacturing, a strategy that places it in direct competition with Boeing in the commercial aircraft market . Similarly, S _ _ _ _ _ _ from South Korea, through its focus on a wide range of electronics, establishes itself as a leader and exporter, strengthening its global competitive position .

Choosing between a large or small company involves evaluating several factors including the diversity of services offered, geographic location, and competition. For instance, a company like Y _ _ _ _ which provides diverse internet services from a single location versus a global entity like M _ _ _ _ _ _ _ that has widespread operations and offers different products . Another consideration is the breadth of employment opportunities. Large companies might have more structured career paths, while smaller companies could offer more diverse roles due to fewer employees .

Small companies typically leverage specialization and operational flexibility to compete with larger corporations. For example, focusing on niche markets or offering specialized products allows them to distinguish themselves, much like the unnamed software company that produces specialized solutions for the film industry . They also maintain agility that enables them to quickly respond to market demands and innovate faster than larger companies weighed down by hierarchical decision-making processes. Operational flexibility allows these companies to customize offerings and provide personalized services, cultivating strong customer loyalty.

Employee count often indicates the operational scope and market presence of a company. Companies with higher employee numbers, like those described with over 100,000 employees, generally operate on a global scale and have extensive resources to manage complex operations . This scope allows such companies to realize economies of scale, optimize supply chain logistics, and maintain significant market influence. The large workforce enables efficient handling of international projects and adaptability in dynamic markets, though it may entail high management overhead and complex organizational structures.

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