FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

INDIVIDUAL PROJECT
(BUSINESS OPPORTUNITY)

AROMA

NAME : NUR AININA NAJIHA BINTI ABDUL AZIZ

MATRIC NO : 2020891582
GROUP : RAT1105C
LECTURER’S NAME : MADAM NOOR HAFIZHA BINTI MUHAMAD YUSUF
DATE OF SUBMISSION : 29 NOVEMBER 2022

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 TABLE OF CONTENT

ITEMS CONTENTS PAGES

1. COVER PAGE 1

2. TABLE OF CONTENTS 2

3. EXECUTIVE SUMMARY 3

4. MY ENT REGISTRATION 4

5. PROJECT DESCRIPTION 5-6

6. BUSINESS MODEL CANVAS (BMC) 7

7. THE DETAILS OF BUSINESS MODEL CANVAS (BMC) 8-9

8, PROJECT OUTCOMES 11

9. EXPERIENTAL LEARNING 13

10. CONCLUSIONS AND RECOMMENDATIONS 15

11. APPENDICES 16

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 EXECUTIVE SUMMARY

First and foremost, all praise to Allah SWT, for providing me with the comfort and guidance to
enable me to complete this assignment. In performing this portfolio for my social media page, I
had to acquire help and guideline of some respected person, who deserve my greatest
gratitude. The completion of this assignment gives me much pleasure. I would like to show my
gratitude to Madam Rahayu Binti Hasanordin, University of Technology Mara for providing me a
good guideline for this assignment throughout numerous consultations. Deepest thanks and
appreciation to my family, and friends for their warm support and countless encouragement
during this tough condition. Finally, thanks go to all people who have supported directly or
indirectly towards completing this social media portfolio.

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MY ENT REGISTRATION

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 PROJECT DESCRIPTION

Aroma Perfume is a business name that had been decided based on the main product, which is
a perfume. The name of the business implies that all the products are prepared and sold by me ,
Nur Ainina Najiha . My business moto is ‘Scented, Affordable. Bring colours to your everyday
lifestyle, which shows that give a good scents, cheerful and accessible to wear at any events. The
target market for Aroma Perfume is teenagers and adolescents between the ages for age 15 to
50 years old. The logo used for the business is a designated with sign that reflect the elegant and
rich scent that can make you fall for this perfume

Aroma Perfume is a small business that has been in service since oktober 2022 . This business
is managed by the owners of Nur Ainina Najiha. The market is 95% focused on online business
and 5% is direct sale. The selling Aroa Perfume fragrance product through Whatapps. Basically,
we are selling perfume.
I am already have my ambitions target since this business has been formed up and want to make
sure reach my goals. My aim is to create a broad customer base focused on my strategic
marketing ingenuity and the capacity to engage with the demands of customers. I have to provide
our clients with a professional service. An effective company has multiple elements, including a
steady supply of creative goods that are regularly manufactured to high quality, accessible to
clients when and when they are needed, and accompanies by attentive operation and support.
My pricing policy meanwhile is to position our goods at a shelf price that is in the mid to lower
quadrant of high-quality products and brands that I offer. The mind set of consumers is that they
will still find the lowest price of the before they decide to purchase them. In addition, we use this
opportunity to provide them with the best quality commodity at the lowest price. My targeted
clients are aged from 15 and over. Much of them are also graduate students, male and female
who already working mostly is our customer.
In a summary, i use whatapps as a tool to sell the product to consumers and to advertise our
product. In my view, since it is free and easy to use, consumers choose to use Facebook.
Moreover, this is the fastest way to serve my consumer.

The perfume that I sell is the repack of famous body mist which is Victoria Secret and Batch &
Body Works. Victoria's Secret is operated and managed by Malaysia-based Valiram Group which
represents more than 150 brands across various categories including fashion and accessories,
timepieces and jewellery, leather goods, fragrance and cosmetics and confectionery

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Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances,
and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across 6
continents. In 1997, it was the largest bath shop chain in the United States. Bath & Body Works
was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge,
Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works
at Home was launched. Two years later the company launched the White Barn Candle Company,
a division specializing in the sale of scented candles. Bath & Body Works launched both a
seasonal catalog and a website in 2006. In November 2006, the company launched its first
television commercial advertisement. Net sales as of January 28, 2006 were $2.3 billion,
significantly higher than all other L Brands companies other than Victoria's Secret. In July 2008,
the company announced that it was opening six locations in Canada. With the company acquiring
Canadian-based La Senza, they felt it was the opportunity to move into a
growing Canadian market, with The Body Shop being is main competition.

Bath & Body Works operates more than 1,900 stores. In October 2010, it opened its first stores
outside of North America in Kuwait, by the franchise giant M.H. Alshaya

So the perfume that produce by that compony is too big to student, so my product is just to repack
the perfume from 250ml to 5 ml only so that small perfume can bring to anywhere .

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VS And BBW company’s logo.

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 I create my own logo if I am interested in expanding the business of perfume of various types.

Business Model Canvas (BMC)

IFFAH’S VARIOUS CHIPS
7. Key 6. Key 2. Value 4. 1. Customer
Partners Activities Propositions Relationships Segments

• Supplier • Selling • Quality • Personal • Students

• Tiktok various served assistance • Lecturers
perfume • Grab and • UiTM’s
• Marketing spary Staff
• Elegant

8. Key 3. Channels
Resources
• Online
• Ingredients • WhatsApp
• Marketing • Telegram.
and • Offline –
sales In class
and
College

9. Cost Structure 5. Revenue Streams

• Shipping cost • Various chips sales

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The details of Business Model Canvas (BMC)
1. Customer segments

In my business, I just to focus making sales on students, lecturers, and staff in UiTM Arau
and student USM . This is because, for students can bring their small repack perfume to
every day and to anywhere

2. Value propositions

Customers should get my products because my products prioritize the quality served. My
vision is Quality over Quantity which is quality always be number one. Also, my products
provide to easily to bring to anywhre. The most important thing is my product is human.
Also, by purchase this product, we can support the internasional entrepreneur but our
Malaysian people bring it in malaysia

3. Channels

I decide to use direct marketing to consumers (B2C). This is due to direct contact with
clients. Telegram and WhatsApp are the platforms I utilise. I used to advertise on
WhatsApp by updating my status. I used to advertise via Telegram in the thousands-
strong Resident Dahlia groups. Additionally, by employing the offline method, which
involves talking to classmates in class before the lecture.’

4. Customer relationship

I used to have personal assistance which is went for face-to-face interactions with students
at college and online in long distance student

5. Revenue streams

The company makes money by selling the big bottle.

Key activities

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 The company sell big bottle to make sales. Also, company do marketing activities to gain
attention from customers to buy because it can longlasting

6. Key partner

The company buy the prouduct form HQ and sell in small store

7. Key resources

The company's sustainability and profitability were impacted by the outstanding quality of
the ingredients used. To increase sales and profit, amusing marketing techniques were
also deployed.

Cost structure 8.

Instead of only waiting for a coupon or discount, the company may think of other ways to
reduce shipping costs. The business should increase the price of the goods to cover the
cost of shipping, which will also increase earnings..

PROJECT OUTCOMES

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Total Cost
DATE COST DESCRIPTION AMOUNT (RM)
Start Up Cost

21/10/2022 First batch stock (22 bottle). Price per pack:

Variety of chips: RM 5
Subtotal:
Victoria Secret RM 110.00
1. velvet petals 1 Shipping cost:
2. bare vanilla 1 RM 0
3. Romantic Shipping
4. Gingham discount:
5. a thousand wishes 1 -
[Link] 1 Total payment:
7. into the night 1 RM 110
8. in the stars 1
9. warm vanilla sugar 1
10. pure seduction 1
11. candy baby 1
12. velvet petals 1
13. bare vanilla 1
14. sweet pea 1
15. Cake Confetti 1
16. Fruit Crush 1
17. Candy Baby
18. A thousand wishes 1
19. Candy Baby 1
20. Fruit Crush 1
21. Fruit Crush
22. In the star
31/10/2022 Second batch stock (16packs) Price per pack:
1. velvet petals 1 RM 5
2. bare vanilla 1 Subtotal:
3. Romantic 1 RM 80.00
4. Gingham 1 Shipping cost:
5. a thousand wishes 1 -
[Link] 1 Shipping
7. into the night 1 discount:
8. in the stars 1 -
9. warm vanilla sugar 1 Total payment:
10. pure seduction 1 RM 80
11. candy baby 1
12. velvet petals 1
13. bare vanilla 1
14. sweet pea 1
15. Cake Confetti 1
16. Fruit Crush 1

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 Others Cost

31/10/2022 UniStorage parcel RM 1.00

9/11/2022 UniStorage parcel RM 1.00
TOTAL COST RM 188.0

Total Sales
DATE SALES DESCRIPTION AMOUNT (RM)
7/17/2022 AIN SANIAH RM 10
Perfume: 2
Payment: online banking
7/17/2022 NAEEM RM 5
Perfume: 1
Payment: online banking
7/17/2022 FAREAZ RM 5
Perfume: 1
Payment: online banking

7/17/2022 YAYA RM50

Perfume: 10
Payment: online banking
7/17/2022 SYAZ RM 10
Perfume: 2
Payment: online banking
7/17/2022 HANIS RM 5
Perfume: 1
Payment: Cash

7/17/2022 IFFAH RM 5
Perfume: 1
Payment: Cash
7/17/2022 NASRIN RM 10
Perfume: 2
Payment: online banking
7/17/2022 ERNI RM 5
Perfume: 1
Payment: Online Banking

7/17/2022 INTAN RM 5
Perfume: 1
Payment: Cash

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 10/11/2022 HUDA RM 10
Perfume: 2
Payment: online banking
5/11/2022 SYAHIRAH RM 5
Perfume: 1
Payment: Online Banking
9/11/2022 IMAN RM 15
Perfume: 3
Payment: Online Banking
9/11/2022 ZAHIDA RM 5
Perfume: 1
Payment: Online Banking
9/11/2022 SAI RM 10
Perfume: 2
Payment: online banking
10/11/2022 SALIDA RM 5
Perfume: 1
Payment: Online Banking
11/11/2022 IPAH RM 10
Perfume: 2
Payment: online banking
11/11/2022 ERNI RM 5
Perfume: 1
Payment: Online Banking
12/11/2022 EINA RM 5
Perfume: 1
Payment: Online Banking
14/11/2022 LUQ RM 5
Perfume: 1
Payment: Online Banking
TOTAL SALES RM 190

Total Profit/Loss
Total Sales RM 190
Less : Total Cost RM 114
TOTAL PROFIT/LOSS RM 76 (PROFIT)

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 EXPERIENTIAL LEARNING

Students who are launching their first business should take precautions to reduce danger. I'll start
out by promoting the goods of other people. Start with a small first investment and minimise risk
as much as you can.

The term "marketing" is used in the business sphere. Directly speaking, the phrase describes an
advertisement. Customers are not required to buy the product as a result of the marketing, though.
Use a more subdued strategy while making sales. Carefully promoting on all the social media
sites I have access to, such as WhatsApp and Telegram. In most circumstances, just a small
portion of individuals who hear something for the first time will be interested in buying it the second
time, and so on. Therefore, keep telling because you never know who you might reach. As a
result, I have to say it again since only those who have heard it twice will remember it, and so on.
People frequently forget to shop because they are so focused on other things. Make sure to focus
entirely on the interested customers. Selling to customers who are already interested in our
products and who have made purchases from us in the past is much easier than searching for
new clients. The chance I was given to promote different items provided me with a lot of fun
experiences. This is because, in the past, I had only seen my college-aged peers make valiant
attempts to sell their goods in the hopes of securing clients' approval to do so. Receiving feedback
from customers letting me know how much they appreciate the products I sell and how they want
me to keep supplying them is one of the most

CONCLUSION

Doing this project, I really have so much fun and I get so many experiences. I get to see many
colour of people such as nice customer and also rude customer. I also get extra money from this
project although this is my first-time doing business. I think I will continue to sell this honey

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because it gives benefit to me and also to others. To wrap it all I really enjoy and thankful to this
project because without this project I will never learn something new and fun like this.

APPENDICES

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 *
Customer’s review: Ain Syila Customer’s review: Syaza Afrina

Customer’s review: Anwar and Ferhan Customer’s review: Nasrin Syauqina

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