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APDA Center: Support for Parkinson's Patients

The document discusses the American Parkinson's Disease Association (APDA) Center in Cincinnati, Ohio. The center provides information, support, and education to Parkinson's patients, caregivers, and medical professionals. It aims to improve coping skills and understanding of therapies. The center is staffed by a neurologist, nurse, and assistant with Parkinson's. It faces the challenge of involving local neurologists who are hesitant to refer patients to the affiliated university neurology clinic.

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0% found this document useful (0 votes)
12 views2 pages

APDA Center: Support for Parkinson's Patients

The document discusses the American Parkinson's Disease Association (APDA) Center in Cincinnati, Ohio. The center provides information, support, and education to Parkinson's patients, caregivers, and medical professionals. It aims to improve coping skills and understanding of therapies. The center is staffed by a neurologist, nurse, and assistant with Parkinson's. It faces the challenge of involving local neurologists who are hesitant to refer patients to the affiliated university neurology clinic.

Uploaded by

Nurul Fatehah
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Topic 3:

American Parkinson’s Disease Association Center

Parkinson’s disease (PD) is a complex neurological disorder whose major


characteristics are tremor, slowness of movement, and muscle rigidity. With advancing
disease, patients may have trouble with balance and gait, as well as cognitive problems.
Awareness of PD increased in recent years when celebrities Muhammad Ali and Michael
J. Fox developed the disease.
Patients with PD are commonly referred to neurologists. However, due to the
complex nature of the disease and its management, it is common for neurologists
themselves to refer patients to PD sub-specialists. The American Parkinson’s Disease
Association (APDA) is a nonprofit voluntary health agency committed to serving the
Parkinson community through a comprehensive program of research, patient education,
and support. The goals of APDA are:

• To sponsor pioneering research into the cause, diagnosis, treatment, and cure for
PD.
• To develop a grassroots network of information and referral centers and support
groups nationwide.
• To establish fundraising chapters in strategic areas throughout the country.
• To publish and distribute a quarterly newsletter, educational booklets, audio-
visual and other educational and supportive materials about PD.
• To sponsor educational conferences for professionals, patients, caregivers, and
families throughout the country.
• To raise public awareness and understanding of PD.

The Cincinnati office of APDA is a nonprofit information and referral center for
PD. The primary purpose of the center is to support and educate by counseling and
providing literature to patients and individuals who are associated with the disease. The
center implements positive coping skills and goals for patients, caregivers, and other
health care personnel; and informs patients and caregivers of the reason and rationale for
their therapies. Services are delivered to customers by telephone, mail, Internet, person-
to-person contact, support group, and chapter work. The center also conducts an annual
symposium, sponsored by area neurologists, hospitals, as well as pharmaceutical
companies, to address hot topics such as new drugs and surgical treatments.
The center employs a medical director, who is a neurologist specializing in PD, a
registered nurse as project coordinator, and an assistant. The assistant herself has PD and
her real-life experience enables her to empathize with customers. The center is affiliated
with a local university, which provides an accountant to help the center with financial
matters. The Center is regulated by the APDA and OSHA regulations. Because it is not a
medical establishment, it is not subject to health department regulations. Operating funds
come from grant money given by APDA and other grant money from pharmaceutical
companies.
The key customers are the Parkinson’s patients, their caregivers, family members,
support groups, and the professionals (neurologists, geriatricians and nursing homes) who
work with these patients. Customers use the center for information and referrals to
improve their response to the disease and overall well-being. The center responds to
every client on an individual basis. APDA is the main supplier of all media materials.
Pharmaceutical companies provide their drug and general information. Surgical
companies and hospital supply companies also provide information on their devices.
An important strategic challenge the center faces is involving community
neurologists and primary care physicians outside the university system as allies in their
efforts. Community neurologists often refer their complicated patients to the university
hospital and its affiliated neurology clinic. However, they do so with reservations. These
reasons include losing their patients to university neurologists, conflicts of interest related
to pharmaceutical-sponsored clinical trials, and a general feeling that academic
neurologists do not treat them with respect.

Discussion Questions

1. On what issues should the center focus in order to build relationships with its
customers and suppliers?
2. Can you suggest specific activities and practices related to customer satisfaction
and loyalty that they might engage in to develop into a total quality organization?

Common questions

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The Cincinnati office of the APDA supports and educates patients and their caregivers by counseling them, providing literature, and implementing positive coping skills and goals. They also inform patients and caregivers about the rationale behind their therapies. Services are delivered through various means such as telephone, mail, Internet, person-to-person contact, and support groups. Additionally, they conduct an annual symposium on new drugs and surgical treatments .

Pharmaceutical companies contribute to the operations of the APDA center by providing grant money, drug information, and general information to support the center's educational and patient care activities. This support helps provide patients and caregivers with current treatment options and contributes to the center's financial sustainability .

Educational resources play a crucial role in improving the management of Parkinson's Disease by empowering patients, caregivers, and healthcare professionals with knowledge about the disease. Through the publication of newsletters, educational booklets, and other materials, as well as conducting educational conferences, the APDA ensures that the community is well-informed about the latest research and treatment options. This comprehensive approach fosters a proactive response to managing the disease effectively .

The affiliation with a local university potentially strengthens the APDA center's financial operations by providing necessary accounting expertise, thereby ensuring sound financial management. This relationship may also grant access to educational resources and collaborative opportunities, enhancing service provision through increased credibility, access to research findings, and professional networks .

The APDA acts as a national body that sponsors pioneering research, raises public awareness, and distributes educational materials on a broad scale. On the other hand, the APDA center operates at a community level, providing direct patient education, counseling, and support services. While APDA influences policy and research directions, the center addresses day-to-day needs, implementing APDA's initiatives at the local level .

The Parkinson's Disease center faces the strategic challenge of involving community neurologists and primary care physicians outside the university system as allies. This challenge affects their operations as community neurologists often refer complicated patients to the university hospital but do so with reservations. Reasons include fear of losing their patients to university neurologists, potential conflicts of interest related to pharmaceutical-sponsored clinical trials, and concerns about being treated disrespectfully by academic neurologists .

The APDA center could adopt practices such as personalizing patient interactions, consistently updating educational materials based on the latest research, actively involving patients and caregivers in feedback loops to improve services, expanding support group access, and ensuring transparency in collaboration with pharmaceutical and medical device companies. These practices could enhance trust, improve service responsiveness, and build a loyal customer base, transforming the center into a total quality organization .

The American Parkinson's Disease Association (APDA) aims to raise public awareness and understanding of Parkinson's Disease through various initiatives. These include sponsoring pioneering research into the cause, diagnosis, treatment, and cure for the disease, developing a grassroots network of information and referral centers, publishing and distributing educational materials, and organizing educational conferences for both professionals and the public .

Holding annual symposia is significant because it brings together neurologists, hospitals, pharmaceutical companies, patients, and caregivers to discuss the latest advancements in drugs and surgical treatments for Parkinson's Disease. These events facilitate knowledge exchange, collaborative problem-solving, and a community-focused approach to care, ultimately enhancing service delivery and maximizing patient outcomes .

The personal experience of the assistant with Parkinson's Disease enhances customer support by allowing her to empathize with the patients on a deeper level. Such empathy facilitates a better understanding of the emotional and physical challenges faced by patients, thereby improving the quality of support and advice provided. This real-life experience ensures that the center's guidance is both practical and personally reassuring to patients and caregivers .

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