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Competing Brand Marketing Analysis

This document outlines the structure and requirements for a final marketing project analyzing two competing brands. It includes 9 chapters that will cover an introduction to the companies, their marketing strategies and environments, a comparison of their marketing mixes, an analysis of competitors, conclusions, recommendations, references, and an appendix. The document assigns group leaders and brands for 7 groups to analyze, including comparisons of car companies, food brands, streaming services, comic brands, fast food restaurants, and ride sharing apps.

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Abdullah Hameed
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9 views2 pages

Competing Brand Marketing Analysis

This document outlines the structure and requirements for a final marketing project analyzing two competing brands. It includes 9 chapters that will cover an introduction to the companies, their marketing strategies and environments, a comparison of their marketing mixes, an analysis of competitors, conclusions, recommendations, references, and an appendix. The document assigns group leaders and brands for 7 groups to analyze, including comparisons of car companies, food brands, streaming services, comic brands, fast food restaurants, and ride sharing apps.

Uploaded by

Abdullah Hameed
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Final Project

BBA-1A

Principles Of Marketing.

Analysis between two competing brands.


CHAPTER 1: About us.
1. Company History.
CHAPTER 2: Marketing Strategies.
1. Mission Statement.
2. Vision Statement.
3. Goals and objectives.
4. SWOT analysis.
5. Segmentation, Targeting and Positioning
CHAPTER 3: Marketing Environment.
1. Micro Environment Analysis.
2. Macro Environment Analysis.
(Tools applied, Porter’s Five Forces, PEST, BCG Matrix, Ansoff Model)
CHAPTER 4: Marketing Mix.
1. Product Strategy.
2. Pricing Strategy.
3. Placement Strategy.
4. Promotion Strategy.
CHAPTER 5: Competitors Analysis.
1. Complete analysis of the competitors you have been studying about from
chapter 1 to 4.
CHAPTER 6: Conclusion.
1. Your own views and opinions.
CHAPTER 7: Recommendations.
CHAPTER 8: References and Photo Gallery.
CHAPTER 9: Appendix.
1. Extra material. For example, Articles.
Brands chosen by groups:
1. Group Leader: Hurraen Shahid.
Brand: Pak Wheels and Carfirst.
2. Group Leader: Abdul Nafay.
Brand: EngroFoods and Nestle.
3. Group Leader: Reeham Aqib.
Brand: Netflix and Amazon Prime.
4. Group Leader: Hafsah Zafar.
Brand: Marvel and Detective Comics (DC).
5. Group Leader: Syeda Mehak Hassan.
Brand: Mcdonalds and Kentucky Fried Chicken (KFC).
6. Group Leader: Ahmed Bajwa.
Brand: Honda and Toyota.
7. Group Leader: Ahmad Hilal.
Brand: Careem and indriver.

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