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Service Delivery System in Public Admin

It is about the components of a service, benefits of delivering excellent customer service and the different models of service delivery

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Rosalie Marzo
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0% found this document useful (0 votes)
102 views7 pages

Service Delivery System in Public Admin

It is about the components of a service, benefits of delivering excellent customer service and the different models of service delivery

Uploaded by

Rosalie Marzo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

BACHELOR IN PUBLIC ADMINISTRATION

Online Learning Module


on SERVICE DELIVERY SYSTEM

Module 4

Components of a Service
Benefits of Delivering Excellent Customer Service
Models of Service Delivery

Submitted by:

ROSALIE M. CATU
Faculty Member
MODULE 4

SCOPE:
This module consists of the following lessons:
1. Components of a service;
2. Benefits of delivering excellent customer service; and
3. Models of Service Delivery.

OBJECTIVES:
After completing the lessons, you will be able to:
1. Enumerate and discuss the components of a service;
2. Discuss the benefits of delivering excellent customer service; and
3. Identify the different models of service delivery.

INTRODUCTION:

A service is a means of delivering value to customers by facilitating


outcomes that customers want to achieve without the ownership of specific
costs and risks. It is something that meets a need or fulfill a demand. It
consider and potentially measure the level design and delivery success.

Four main components of a service

1. Physical Product
2. Service Product
3. Service Environment
4. Service Delivery
FOUR COMPONENTS OF A SERVICE

 Physical Product

The physical product is whatever the organization transfers to


the customer that can be touched. It is a tangible and physically
real. Examples are houses, automobiles, computers, books, hotel soap
and shampoo, and food. As with the rest of the service offering,
product design must be customer-oriented.

 Service Product

The service product is the core performance avail by the


customer, the flow of events designed to provide a desired outcomes.
It refers to the part of the experience apart from the transfer of
physical goods and typically includes interactions with the firm’s
personnel.

 Service Environment

The service environment can also signal the intended market


segment and position the organization. The service environment is
the physical backdrop that surrounds the service, sometimes referred
to as a “service-cape.”

For example, a restaurant near a university campus might signal


that it is catering to college students by putting college
memorabilia and pictures of students on the walls. The spatial
location can also influence customer satisfaction.
 Service Delivery

The service delivery refers to what actually happens when


customers buy the service. The service product defines how the
service works in theory, but the service delivery is how the service
works in actual practice. We often hear the adage “Plan your work,
and work your plan.” The service product is the result of “planning
your work” and the service delivery is the result of “working your
plan.”

A government is put into power by the people and is supposed to


serve and be the voice of its citizens. Businesses in the private sector
continue to place greater importance towards improving their customer
support. The people are starting to increase their expectations on how
services should be delivered by the government? Pampered by efficient and
proactive customer support, they are beginning to realize the large
disparity between the quality of support in the public and private sectors.

Benefits of Excellent Service

1. Better service benefits everyone

In private sector, customer service is a top priority because


unhappy customers tend to purchase less or churn resulting in
significant revenue loss. In government, bad customer service
results in frustration when trying to obtain information.

2. Winning the Majority Vote

Happier customers are less likely to end their relationship


with your business. It works the same way for governments.
Providing great customer service might just be the key to winning
over the majority vote. Being responsive and timely in providing
helps makes citizens feel as though you are dedicated to fulfilling
their needs and are always there to hear them out.

3. Greater workforce productivity

If one of the main goals of the government is to boost the


long-term growth of a nation, then maintaining or increasing
productivity rate is crucial. Fulfilling your commitments as a
citizen, is already challenging and time consuming without the need
to add poor customer service into the mix.
4. Attracting investments

Investments play an integral role in helping economic growth and


investors are usually attracted to countries with efficient and stable
government systems. Good customer service can help attract investments by
reducing the cost of business.

Citizens are shareholders of the country and its government. Thus,


government should prioritize great customer service. Indeed, high quality
customer service is an indicator of a well-performing government.

The government can still improve their service to the public by


providing survey to the customer, upgrade their system and processes, and
improve their facilities in order for them to have a good service delivery
to the public.

Models of Service Delivery

 Health Service delivery for rural and remote areas;


 Integrated primary care;
 Acute/hospital care;
 Patient transport;
 Outreach service; and
 Electronic health services and the policies that support them.

Three Models of Human Service Delivery

Human Service Delivery is the human service profession is one


which promotes improved service delivery systems by addressing not only
the quality of direct services, but also by seeking to improve
accessibility, accountability, and coordination among professionals and
agencies in service delivery.

 The Medical Model- looks at symptoms, illness and sickness


 The Public Health Model- looks at how illness affects population
and focus is on education, prevention and nutrition
 The Human Service Model – Looks at the client and their
environment.
EVALUATION/OUTPUT

1. Enumerate and explain components of a service;


2. Discuss the benefits of excellent service delivery to the public; and
3. Identify different models of service delivery.

(Printed material for email or UDMoodle class)

REFERENCES:

1. Cardoso, Jorge; Fromm, Hansjörg; Nickel, Stefan; Satzger, Gerhard; Studer, Rudi; Weinhardt,
Christof (2015). Fundamentals of Service Systems. Service Science: Research and Innovations in
the Service Economy (1st ed.). Springer. ISBN 9783319231945.
2. ^ Riordan, John (1962). Stochastic Service Systems. New York: Wiley. pp. x + 139 pp.
Illus. Anyone seeking an introduction to queueing theory...

3. ^ Morse, P. M. (7 September 1962). "Book review: Stochastic Service Systems by John


Riordan". Science. 137 (3532): 742. doi:10.1126/science.137.3532.742-a.

4. Jorge Cardoso, Hansjörg Fromm, Stefan Nickel, Gerhard Satzger, Rudi Studer, Christof
Weinhardt (2015), Fundamentals of Service Systems, Springer.
5. Cardoso, J.; Lopes, R. and Poels, G. (2014), Service Systems: Concepts, Modeling, and
Programming, Springer.
6. Alter, S. (2013) “Work System Theory: Overview of Core Concepts, Extensions, and
Challenges for the Future,” Journal of the Association for Information Systems,
14(2), pp. 72–121.
7. Cardoso, J.; Pedrinaci, C.; Leidig, T.; Rupino, P. and Leenheer, P. D Open semantic
service networks. In The International Symposium on Services Science (ISSS
2012), pages 1–15, Leipzig, Germany, 2012.
8. Chase (1981) The Customer Contact Approach to Services: Theoretical Bases and
Proactical Extensions. Operations Research. 21(4)
9. Cook, Goh, and Chung (1999) Service Typologies: A State of the Art Survey. Production
and Operations Management. 8(3).
[Link] and Kaner (2006) An engineering tool for the conceptual design of service systems.
In Advances in Service Innovations, edited by Spath and Fahnrich. Springer. NY.
[Link], Vargo, and Malter (2006) Marketing as Service-Exchange: Taking a Leadership
Role in Global Marketing Management. Organizational Dynamics. 35(3).
[Link] (2004) Reframing Business: When the Map Changes the Landscape. Wiley.
New York, NY.
[Link] and Paquette (1990) Technology in Services: Creating Organizational Revolutions.
MIT Sloan Management Review. 31(2).
[Link], Jeanne; Weill, Peter; Robertson, David C. (2006). Enterprise Architecture As
Strategy: Creating a Foundation for Business Execution. Harvard Business
Review Press. ISBN 978-1591398394.
[Link]
[Link]
[Link] service delivery system
[Link]
CustomerSatisfaction/Employment-Scribd
[Link]

BIBLE:

PSALM 40:2
HE LIFTED ME OUT OF THR SLIMY PIT, OUT OF THE MUD AND MIRE; HE
SET MY FEET ON A ROCK AND GAVE ME A FIRM PLACE TO STAND.

Common questions

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Delivering excellent customer service in the private sector prevents customer churn, leading to sustained or increased revenue, while in the public sector, it reduces frustration and builds trust with the populace . Improved customer service leads to a more satisfied electorate, potentially increasing government approval and support, akin to winning a majority vote . For governments, excellent service delivery attracts investments by creating a stable business environment, essential for economic growth . Additionally, it boosts workforce productivity by minimizing the inefficiencies and frustrations associated with poor service . Therefore, governments benefit from improved public perception, increased economic prospects, and an enhanced ability to fulfill citizen needs efficiently.

The four main components of a service are the physical product, service product, service environment, and service delivery. The physical product refers to tangible items transferred to the customer, like automobiles or food, ensuring a direct and concrete part of the service . The service product represents the core performance and the flow of events designed to achieve desired customer outcomes; it involves interactions with the firm's personnel . The service environment encompasses the physical backdrop, signaling market segments and influencing customer satisfaction through ambiance and spatial arrangement . Lastly, service delivery entails the actual execution of the service plan, translating theoretical service designs into practice . Together, these components ensure a comprehensive and coherent service experience for customers.

The inclusion of a tangible physical product in a service offering provides a concrete aspect that customers can directly evaluate, influencing their perception of the service's overall value . It is crucial for this physical product to be customer-oriented, meaning it is designed with the customer's needs and expectations in mind, enhancing satisfaction and loyalty . For example, hotels providing high-quality toiletries or car dealerships offering custom features improve customer experience by aligning the product with customer desires. This orientation necessitates rigorous market research and feedback loops to ensure products and services continually meet or exceed customer expectations.

The service environment influences customer satisfaction through its ambiance and spatial arrangements, which can evoke certain emotions and perceptions . A well-designed service environment, or 'service-cape,' signals the intended market segment and positions the service in the minds of customers . For instance, a restaurant with university memorabilia caters to college students, potentially increasing satisfaction by aligning the environment with customer identity . Additionally, the service environment impacts satisfaction by providing ease of access, comfort, and a sense of place, which can encourage repeat patronage and positive word-of-mouth.

Responsive and timely customer service is essential for gaining majority public support in governmental contexts because it demonstrates a commitment to citizen needs and increases trust in government institutions . When constituents feel heard and valued through prompt responses and effective problem-solving, they are more likely to support and vote for the current administration. Effective customer service in government settings signifies reliability and accountability, which are key metrics for public perception and can positively influence voter behavior . Additionally, efficient service delivery ensures transparency and accessibility, further securing public approval.

Service delivery models for rural and remote healthcare must address unique challenges like limited access to facilities and healthcare professionals. The adaptation includes deploying integrated primary care models that enhance local capacity by combining multiple health services at community centers . Outreach services are crucial, providing on-site care and diagnostic services to reduce the need for travel . Electronic health services and telemedicine are particularly effective in bridging access gaps, allowing remote consultations and follow-ups . Policies supporting these adaptations involve investing in digital infrastructure and community training to ensure effective implementation and acceptability.

Better service delivery systems in government can attract foreign investments by creating an efficient, stable economic environment that reduces operational and transactional costs for businesses . A well-functioning government service system signals political stability, transparent regulations, and a commitment to ease of doing business, all critical factors for investors . In the long-term, increased foreign investments contribute to economic growth, job creation, and technological advancement, thereby raising the standard of living and expanding public revenue streams through taxes . This virtuous cycle reinforces further investment and sustainable development.

Customer feedback plays a critical role in improving government service delivery by highlighting areas of inefficiency, dissatisfaction, and potential enhancement from the public’s perspective . By systematically collecting and analyzing this feedback, governments can pinpoint specific issues, prioritize service upgrades, and tailor processes to better meet citizens' needs . Feedback-driven enhancements ensure that changes in services are citizen-centric, promoting greater satisfaction and trust . Additionally, feedback mechanisms can lead to technological upgrades by identifying needed capabilities for processing requests, thus fostering an adaptive and responsive service system.

The different models of human service delivery include the Medical Model, Public Health Model, and Human Service Model. The Medical Model focuses on addressing symptoms and illnesses through clinical interventions, emphasizing treatment . The Public Health Model targets population-level outcomes by focusing on education, prevention, and nutrition, aiming to mitigate illness through communal health strategies and public policies . The Human Service Model considers the holistic environment of the client, promoting integrated approaches to service accessibility and coordination across agencies. This model seeks to improve service delivery systems by enhancing accountability through professional standards and coordinated efforts among agencies . Each model integrates different strategies to ensure services are accessible, properly managed, and effectively coordinated to meet diverse client needs.

The service product is the conceptual blueprint of the service, encompassing the core performance and designed flow of events to achieve desired outcomes . In contrast, service delivery is the practical execution of this blueprint, encompassing the real-world interaction and transaction with the customer . Differentiating between the two is crucial for service management because it allows organizations to identify discrepancies between intended services and actual delivery. This differentiation aids in quality control, enabling businesses to refine both their theoretical frameworks and practical procedures to ensure consistency, reliability, and customer satisfaction.

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