COURSE: BUSINESS COMMUNICATIONS
PROJECT: SINEFLEX
Instructions for the submission:
• Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing -
1.5
Name Akshay Roy
Question 1 (A&B)
[Link]
[Link]
Note to Grader : Assuming that our client is ABC Polyclinic
Question 2
To: Rakesh Mishra
Subject: Final business proposal for ABC Polyclinic
Dear Rakesh,
We at Sineflex would like to thank you for giving us the opportunity to present our proposals
in the last few weeks. We haven't heard from you since we presented our last pitch even after
sending many follow-up emails. We presented our proposal based on the problem areas we
identified in the system but even after giving several presentations nothing got finalized from
your end. We are coming to the realization that this might not be the priority for you right now
and we can put a hold on this conversation for now.
It has been a pleasure working with you and we hope that we stood up to your expectations. I
would like to thank you again for giving us the opportunity and I request you to kindly let me
know if you are interested to work with us in the future.
Regards,
Mahesh Iyer
(Sineflex Co-founder)
Question 3
The top three audience groups whom Mahesh should target while communicating his message
are:
1) - Hospitals and Clinics
2) - Insurance Companies
3) - Pharmaceutical companies and drug development
Hospitals and Clinics - Implementing a proper data analysis in hospitals and healthcare
organizations can help healthcare providers for insights into several areas of operations. One
major area where using data analytics in hospital management can optimize their efforts in
keeping track of the charges of treatment or the donations.
Insurance Industry - In the Insurance industry we need to identify various factors before
providing the insurance to the clients, these factors can be to identify if the client is fraud or
life impaired which can create a huge problem for the insurance company. Advance data and
predictive analytic systems can help the insurance industry to make data-driven decisions.
Pharmaceutical companies and drug development - Pharmaceutical industry mainly consists of
the development of existing drugs available in the market or the research of new drugs. The
utilization of data analytics can give valuable insights to pharmaceutical companies regarding
the performance of drugs, necessities, market trends, or sales. With the data that is generated
by this industry several outcomes can be predicted which can help in better health of people.