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Evolution of Media: Traditional to New

The document discusses the evolution of media from traditional to new forms. It describes four major ages: pre-industrial (communication through oral language), industrial (invention of the printing press and telegraph), electronic (development of radio, television and computers), and information (rise of the internet and digital technologies). Key developments that shaped communication at each stage are outlined. Learners are prompted to complete tasks analyzing different media over time, and reflecting on their own experiences with traditional and new media.

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Dione Degamo
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42 views7 pages

Evolution of Media: Traditional to New

The document discusses the evolution of media from traditional to new forms. It describes four major ages: pre-industrial (communication through oral language), industrial (invention of the printing press and telegraph), electronic (development of radio, television and computers), and information (rise of the internet and digital technologies). Key developments that shaped communication at each stage are outlined. Learners are prompted to complete tasks analyzing different media over time, and reflecting on their own experiences with traditional and new media.

Uploaded by

Dione Degamo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

WEEK The Evolution of Traditional

2 to New Media
I Lesson

Good day, learners! Our lesson for today focuses on the evolution of
traditional to new media. At the end of this lesson, you should be able to explain
how the evolution of media from traditional to new media shaped the values and
norms of people and society and make a timeline or historical record of your
interaction with and exposure to traditional and new media. Enjoy!

Learning Task 1: Study the picture of the maiden voyage or sinking of RMS
(Royal Mail Ship) Titanic. Answer the following questions in your notebook:

By Willy Stöwer, died on 31st May 1931 - Magazine Die Gartenlaube, en:Die Gartenlaube and de:Die
Gartenlaube, Public Domain, [Link]

1. What is the famous world event that happened on April 14, 1912?
2. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the
news reached people in England and New York at that time?”
3. If the Titanic sank today, in what format would people receive or read the
news?

D
Take a look at the timetables shown in the succeeding pages. Trace the early
beginnings of media and information throughout history and how it has evolved
over the years.
The photos that you will see were taken from a Sutori presentation by Ms.
Ann Rosenin Aranas found online.

PIVOT 4A CALABARZON 10 PIVOT 4A CALABARZON


The Evolution of Media through Ages
1. Pre-Industrial Age (Before 1700's)
In the Pre-Industrial Age, people had discovered the following
developments:
 creating fire
 making paper out of plants
 forging weapons and tools with stone, bronze, copper and iron

Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved [Link]
of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

11 PIVOT 4A CALABARZON
2. Industrial Age (1700s-1930s)
The Industrial Age is when people discovered the following:
 using power steam,
 developing machine tools,
 establishing iron production,
 manufacturing various products, and
 publishing books through printing press.

Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved [Link]
of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

PIVOT 4A CALABARZON 12
3. Electronic Age (1930s-1980s)
In the Electronic Age, people paved way for the following developments:
 inventing the transistor
 harnessing the power of transistors that led to the invention of:
 transistor radio
 electronic circuits
 early computers
 improvement of the efficiency of the long distance communication

Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved [Link]
evolution-of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

13 PIVOT 4A CALABARZON
4. Information Age (1900s-2000s)
The era where we now live in, the Information Age, is when the Internet has
opened more opportunities for faster, real-time communication, including the
advent of social network.
Technology users have enjoyed the benefits of microelectronics with the
invention of the following:
 personal computers,
 mobile devices, and
 wearable technology.
Moreover, digitization of voice, images, sound and data is prevalent in this
age with the help of technology advancements and artificial intelligence (AI).

Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved [Link]
of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

PIVOT 4A CALABARZON 14
Learning Task 2: Complete the table with necessary information. Do this in your
notebook.

Learning Task 3: Below is a timetable created by Ms. Shania Sambaan available


online via website named Timetoast. Analyze the content of the timetable and
share your insights about it. Write your 50-word insight in your notebook.

Source: Sambaan, S. (2007). The evolution of media in the Philippines timeline. Timetoast. Retrieved [Link]
timelines/the-evolution-of-media-in-the-philippines-2a6e8df1-0455-4873-b9ea-1da1a1b0ea56

E
Learning Task 4: In your notebook, create a timeline of your exposure to
traditional and new media. For each item, include a short description and
personal insight.

15 PIVOT 4A CALABARZON
A
Learning Task 5: Fill in the blanks with the correct terminology. Choose your
answers from the word bank. Write your answers in your notebook.
Word Bank
telegraph, computer and machines oral language electronic age
radio and the internet
telephones

1. During prehistoric times, the medium of communication was primarily


through ____________.
2. The Industrial Age started in England and other European countries in the
18th century. This period started the shift from agricultural and handicraft
economy to one that is dominated by _____________.
3. In the Industrial Age, communication channels like _____________ were
developed.
4. The ______________ made great contribution in the development of radio,
television, films and telephone as media of communication.
5. In the Information Age, the ______________ become part of the everyday life of
an individual.

PIVOT 4A CALABARZON 16 PIVOT 4A CALABARZON

Common questions

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The transition from traditional media to new media has significantly influenced societal values and norms by enhancing real-time communication and broadening access to information . Traditional media like newspapers and radio operated on a slower news cycle, while new media allows for instant updates, creating a more informed and connected society . Furthermore, the interactive nature of new media fosters greater public engagement and potential for social change, altering how communities form and sustain cultural narratives .

The historical evolution of media reflects broader technological and societal shifts by marking the transition from agrarian to industrial societies, then to electronic and information-centric cultures . Each media transition corresponds with advancements in technology such as the printing press, transistors, and the internet, illustrating a pattern of increasing connectivity and complexity in human societies . These shifts are paralleled by changes in economic models, communication practices, and cultural dynamics, highlighting the intertwined nature of media development and societal progress .

In the Pre-Industrial Age, key advancements included the creation of fire and making paper from plants . During the Industrial Age, the printing press and the development of machine tools were significant . The Electronic Age saw the invention of the transistor and early computers, significantly improving communication efficiency . In the Information Age, the internet and mobile devices became crucial, supporting digitization and real-time communication .

The invention of the printing press during the Industrial Age revolutionized communication by allowing mass production of books, which significantly increased literacy rates and the dissemination of information . This democratization of knowledge decreased the power of gatekeepers of information and enabled the spread of new ideas and cultural shifts throughout society .

Digitization plays a critical role in enhancing information accessibility by converting traditional media content into digital forms, which can be easily stored, retrieved, and disseminated over networks like the internet . This process vastly increases the availability of information, allowing for broader public access and generating more opportunities for education, innovation, and cultural exchange worldwide .

Personal computers and mobile devices have transformed daily routines by enabling access to information at any time and place, facilitating telecommunication and remote work, and allowing for the integration of various societal functions such as banking, healthcare, and education into digital formats, thus increasing productivity and connectivity .

Artificial Intelligence (AI) enhances media evolution by optimizing data processing and personalizing user experiences across digital platforms . AI algorithms can curate content to match user interests, automate news production, and provide tailored advertising, thereby shaping how information is consumed and influencing media business models .

The Electronic Age is considered pivotal in improving long-distance communication due to the invention of the transistor, which enabled the development of the transistor radio and electronic circuits . These technologies improved the speed and reliability of transmitting information over long distances, laying the groundwork for future innovations in telecommunication .

Today, the sinking of the Titanic would likely be reported almost instantaneously through digital platforms such as social media, online news outlets, and live streaming, allowing real-time updates globally . In contrast, in 1912, the news spread through slower means like telegraphs and newspapers, delaying global awareness .

The development of social networks has transformed interpersonal communication by expanding the scope and reach of interactions, making communication more immediate and accessible . For example, platforms like Facebook and Twitter enable people to maintain relationships regardless of geographical barriers, while also facilitating virtual communities around shared interests . These networks also promote transparency and activism by allowing individuals to share personal insights and mobilize collective actions rapidly .

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