Example Short Form Copy
DIC Examples
Disrupt is highlighted in Yellow
Intrigue is highlighted in Blue
Click is highlighted in Green
Email
Subject Line: Tate’s big secret
There is a reason Tate is the kind of superior man he is.
It’s not genetics, it’s not raw IQ and it’s not luck.
He used a very specific, hyper powerful mental model to propel him from obscurity to
irrefutable greatness.
Tate quietly teaches the serious men who ask.
Click here if you want to be let in on Tate’s big secret.
Facebook Ad
The Image is part of the Disrupt Section on a FB ad
The Primary Text area is mostly the Intrigue Section
The last few lines of Primary Text as well as the Headline and button, are part of the Click
Section
Instagram Post
The Image is part of the Disrupt Section on an IGp ost
The Primary Text area is mostly the Intrigue Section
The last few lines of Primary Text as the Link in Bio are the Click Section
PAS Example
Pain/Desire is highlighted in Yellow
Amplify is highlighted in Blue
Solution is highlighted in Green
Email
Subject Line: How to actually FEEL powerful
When you look at yourself in the mirror, what do you honestly see staring back at you?
Is it a Man with a body of rippling muscle, strong frame, and eyes burning with the fire of
indomitable will?
Someone that women obsess over and men would follow screaming into battle?
Or do you see a flabby, scared, empty shell of a man,
Invisible to women and laughed at by other men?
Here’s the kicker,
Can you even look yourself in the eye in the mirror without turning away in gut wrenching
shame?
If you’re tired of feeling weak and are ready to do what it takes to become a man of true
personal POWER,
Then click here to begin your mental evolution and become a new man
HSO Example
Hook is highlighted in Yellow
Story is highlighted in Blue
Offer is highlighted in Green
Email
Subject Line: I hung up the phone and just stared....
Earth shattering moments can go either one of two ways.
I had finally started making real money for the first time in my life.
Years of struggle and toil, finally paying off in the form of thousands of dollars being wired to my
account each month for commission on huge deals I had helped a hot-shot marketing agency
land.
But then came that fateful phone call a month into the bear bug scare that left me rocked.
It had all dried up.
GONE.
Because of supply chain disruptions, my client's clients were all going bankrupt,
And the thousands he owed me simply wasn't coming.
In a moment like this I had two options.
I could either give up, go find a job, and say goodbye to my dreams.
Or I could muster the strength to rise to the occasion and find a way to win.
Post traumatic stress or post traumatic growth,
The choice was mine.
Thankfully I had just stolen a set of mental models that not only gave me the key to bounce
back from that dire moment but 10X what I had been making before.
(Plus reinvent every aspect of my life from the ground up)
And I have my friend Andrew Tate to thank for that.
Discover the exact mindset tools I stole from Andrew Tate to build my own success,