INTRODUCTION
Coca-Cola was invented in May 1886 in Atlanta, Georgia, to a pharmacist
known as John Pemberton. The product, a mix of liquid caramel after testing and
sampling, he realized he made a sort of unique beverage. His bookkeeper Frank
Robinson named the drink like coca cola as well as inscribing the trademark Coca-
Cola writing that is still the same today.
Jacob's pharmacy picture.
The most popular products of Coca-Cola are Coca-Cola, Fanta and spirit
among many others that we have developed and acquired over the years and are now
in more than 200 countries. Together with the bottling company, Coca-Cola top 10
employers with more than 700,000 employees.
Picture of Coca-cola employee.
Coca-Cola is the world’s strongest system with over $ 105b system revenue,
more than $ 20 million in operating cash flow. Coca Cola is in partnership with other
companies especially in the world instead of bottlers have their own bottling
operation. Coca Cola provides them with the syrup bottlers with the right to its name.
This contributes to their power to profit.
Evolution of the coke bottle.
SWOT ANALYSIS OF COCA COLA.
Evolving from medicine to Soft Drink, Coca-Cola was born. A miracle by
Atlanta pharmacist John S. Pemberton, Coca-Cola is now sold more than a billion
each day worldwide. This Coca Cola SWOT analysis reveals how the company
controlling one of the most iconic brands of all time used its competitive advantages
to become the world’s second largest beverage manufacturer. It identifies all the key
strengths, weaknesses, opportunities and threats that affect the company the
most. The strengths and the opportunities of the company made that happen.
STRENGTHS OF COCA COLA.
One of the Biggest Companies in the World: Colca-Cola is the biggest name
in the beverage industry. No matter where you go in the world, you will see a can or a
bottle of cold Coca Cola. According to Business Insider, Coca Cola is available in
every country other than two countries. The unfortunate countries are Cuba and North
Korea. Coca Cola is also a Fortune 500 company, where it ranks at 93. That’s not it;
Coca Cola is also considered one of the largest non-alcoholic beverage sellers. In the
beverage industry, Coca Cola is bigger than Pepsi and Heiniken. Because of this huge
company size, Coca Cola is extremely strong and stable. Therefore, it will take years
for a company like this to fall.
Renowned Brand: In a ranking published by NS Business, Coca Cola ranked
number one brand in the entire world. The company came above Lay’s, Nescafe, and
L’Oréal Paris. Brand Marketing Blog mentioned that around 7.1 billion people would
recognize what Coca Cola [Link] brand awareness of Coca Cola is immensely high.
The company achieved this through its extremely creative, smart, and intuitive
campaigns. Coca Cola doesn’t go for standard campaigns, but rather extremely
personalized ones. The personalized campaigns are according to a country’s culture so
that the consumers can relate the products to them, which makes them buy the drink.
Huge Market Share: If you consider anything that is not alcoholic, you will
be thinking about Coca Cola by default. No festival is complete without this drink.
Hence, the market share of this company is so high. According to a research paper
published on Globalization and Health, in 2020, Coca Cola had a market share of
20.8%, whereas the second largest beverage company had nearly half of the market
share of 10.0%.
Coca cola
WEAKNESS OF COCA COLA
Stiff Competition: Pepsi, Coca Cola’s biggest rival, is right behind the
company in sales. According to a comparison published by Leaders League, Coca
Cola’s market cap was 245 billion compared to Pepsi’s 166 billion. Even though the
difference is around 79 billion, Pepsi is still the closest to Coca Cola than any other
beverage drink.
Rising Health Concerns: Soft drinks are the first to be accused of being
unhealthy. Coca Cola also receives the same drill. Drinking Coca Cola regularly is not
a good idea as it puts one in a hazardous health situation. WebMD reports that Coca
Cola intake could increase your chances of developing type 2 diabetes.
Low Product Diversification: If you look at the product line of Coca Cola,
you will notice the company has low product diversification compared to Pepsi. The
cola beverage Coca Cola is so popular globally that the company may not need to
have a lot of products to serve, but in this competitive market, relying on one product
can be a wrong decision.
Coca cola diabetes.
OPPORTUNITIES FOR COCA COLA
More Product Variety: What Coca Cola is failing to do is not bringing
enough products to the customers. For that reason, they are generating less revenue
than PepsiCo, which has a lot of product diversification. This can be the biggest
opportunity for Coca Cola. They can bring exciting new products for the customers so
that the company doesn’t have to depend on only one product.
Increase Awareness of the Unknown but Great Products: Do you know
that Coca Cola has over 3500 products? Besides, they sell their products under 500
brands. It’s kind of crazy that we just mentioned they need to bring more product, but
at present, they already have a sufficient amount of product to generate revenue.
The main reason here is that most consumers are unknown about the other great
products that Coca Cola sells. There is no doubt that Coca Cola’s marketing team is
one of the best in the world, and they are doing a great job at making the cola
beverage Coca Cola one of the biggest brands in the world. But what about the rest?
Coca-Cola has other great products such as Glaceau Vitaminwater and Glaceau
SmartWater.
Capture the Bottled Water Industry: Despite being the biggest non-
alcoholic beverage company in the world, Coca-Cola lacks to top the bottled water
industry. According to Facts Factors, Coca Cola is far behind the companies such as
Nestlé S.A, Brunnen GmbH & Co. KG, and PepsiCo Inc in this industry. Coca-Cola’s
brand awareness gives it a lot of possibilities to exploit this market.
At present, Kinley, a product of Coca-Cola, is doing great in India. According to
the Times of India, Kinley is the second most sold bottled water brand in India, with a
25% market share. The brand is catching up early on the first choice of the Indians,
Bisleri, which has around 35% market share.
Coca cola free alcohol.
TREATS FOR COCA COLA.
Plastic Pollution: In a lawsuit, Coca Cola has been accused of being the
biggest offender of plastic pollution. The main focus of the case is how modern
beverage companies pollute the environment with their plastic product and give
consumers wrong information about recycling.
Recycling is good, but when it is done properly. If a company only promises to
recycle but eventually they don’t, it will even harm the environment. One previous
study revealed that only 10% of plastic products actually get recycled. This means the
rest of the 90% are polluting the environment.
Health Risks: People are getting more and more health-conscious
nowadays. Yes, Coca Cola tastes excellent, but it surely is risky for the health. Coca
Cola is full of sugar. And what can this sugar do? Well, according to the Medical
News Today, it increases the risk of obesity, tooth decay, and type 2 diabetes,
Health concerns are one of the main reasons the company had a major
downfall in 2020. Coca-Cola faced 28% fewer sales in 2020 due to covid and rising
health issues. Also, another reason was Cristiano Ronaldo, who removed Coca Cola
from the conference table due to its bad impacts on health. The result was Coca Cola
lost 4 billion in market value in a single day.
Recycle coca cola.