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Enhancing Communicative Competence

The document discusses purposive communication which aims to develop students' communicative competence and cultural awareness through multimodal tasks providing opportunities to communicate effectively with a multicultural audience, and equips students with tools to critically evaluate texts and understand the power of language and images and importance of responsible messaging.

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Regine Manalo
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0% found this document useful (0 votes)
4 views1 page

Enhancing Communicative Competence

The document discusses purposive communication which aims to develop students' communicative competence and cultural awareness through multimodal tasks providing opportunities to communicate effectively with a multicultural audience, and equips students with tools to critically evaluate texts and understand the power of language and images and importance of responsible messaging.

Uploaded by

Regine Manalo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PURPOSIVE COMMUNICATION

- is aimed at developing students’ communicative competence and enhance


their cultural and intercultural awareness through multimodal tasks that provide
them opportunities for communicating effectively and appropriately to a
multicultural audiecne in a local or global context.
- it equips students with tools for critical evaluation of a variety of texts and
focuses on the power of language and the impact of images to emphasize the
importanceof coveying messages responsibly. The knowledge , skills, and insights
that students gain from this course may be used in their other academic
endevours, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio visual and/ or web-based output for various
purposes.

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