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Ford Market Segmentation in Vietnam

FORD Motor Company employs a differentiated marketing strategy targeting multiple consumer segments, including various demographics and psychographics. The company focuses on producing a range of vehicles, from economy to luxury, to meet diverse consumer needs. The latest model, FORD FIESTA, specifically targets young people and women.

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Tuyền Nguyễn Thị Thúy
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19 views2 pages

Ford Market Segmentation in Vietnam

FORD Motor Company employs a differentiated marketing strategy targeting multiple consumer segments, including various demographics and psychographics. The company focuses on producing a range of vehicles, from economy to luxury, to meet diverse consumer needs. The latest model, FORD FIESTA, specifically targets young people and women.

Uploaded by

Tuyền Nguyễn Thị Thúy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Segmentation:

Everest Ranger Transit Ecosport Explorer Tourneo

Central Central Central Central Central Central


Geographi districts in districts in districts in districts in districts in districts in
c Ho Chi Ho Chi Ho Chi Ho Chi Ho Chi Ho Chi
Minh Minh Minh Minh Minh Minh

Age: From Age: From Age: From Age: From Age: From Age: From
30-50 30-50 30-50 30-50 30-50 30-50
Gender: Gender: Gender: Gender: Gender: Gender:
All Gender Male All Gender All Gender Male All Gender
Demograp Income: Income: Income: Income: Income: Income:
hic 40-50 40-50 40-50 40-50 40-50 40-50
millions/m millions/m millions/m millions/m millions/m millions/m
onth onth onth onth onth onth
Job: Job: Job: Job: Job: Job:
Business Business Business Business Business Business

Lifestyle: Lifestyle: Lifestyle: Lifestyle: Lifestyle: Lifestyle:


Modern, Adventuro Modern, Modern, Modern, Modern,
busy us busy busy busy Fashion
Personalit Personalit Personalit Personalit Personalit Personalit
Psychogra y: Polite y: y: Polite y: Polite y: y: Polite
phic freedom, freedom,
like to like to
challenge, challenge
strong
personality

Demand Highest-quality and environmentally friendly

Targeting:
The organization of FORD is using Differentiated Strategies in their businesses. This
strategy is to targets two or more segments by developing a marketing mix for each
segment. FORD Motor Company was designed to appeal to many different types of
consumers and to satisfy many different needs in the form of economy cars, sports
cars, luxury cars, station wagons, vans, trucks, and so on. Now the latest car that the
company produces is FORD FIESTA, this car is focused on young people and ladies.

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