Catanduanes National High School
Brgy. Constantino, Virac, Catanduanes
FEASIBILITY STUDY
A partial fulfillment to Practical Research 2
Oh My Mochi
Submitted By:
Althea Bien Toledo
Grade 12- Thankfulness
Submitted to:
Ms. Christine T. Salasayo
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TABLE OF CONTENT
Title
Table of Content
I- Introduction
II- Methodology
III- Technical Study
IV- Marketing Study
V- Financial Study
VI- Management Study
VII- Socio-Economic Study
VIII- Conclusion and Recommendation
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CHAPTER I
Introduction
Introducing… a yummier and healthier versions of mochi are now in! For this
formalized perception, we would like to maintain the interest of our customers as well as
those who purchase our versions, which come in a variety of flavors. We would like to
introduce our best of the bests flavors that will surely leave a smile to those that will
taste and eat it. We would like to propose the following: Choco-Mocha, Coffee flavored
mochi, Strawberry, Cheese, Onion flavors.
Nowadays, people becomes busier as time flows. Some would choose an
artificially made food product that has a less healthy nutritional content over the
conventional foods that are said to be “good for our health” that is available in the
market. Promoting a healthy and convenient way of eating, we formally introduces our
business— Oh My Mochi to the public consumers that will not just benefit with its health
nutrition content but will also help our Filipino farming industries as well.
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CHAPTER II
Methodology
This chapter discusses and describes how the researchers will gather the
necessary data and information that will be used in the entire study. It discusses who
will be the respondents and focus of the research. This also shows the procedure of
source of data and methods of collecting data. These chapters also discuss the type of
research, research design, and the research locale where the study will be conducted
and description of our product and the outlook of the industry and its size, target market,
market segmentation and presentation, in marketing and sales activities, detailed
product and service description that we will going to apply to our business and the
competition in the market.
Research Design
The reseachers used the descriptive design and applied using survey
questionnaires and key informant interview. The survey was conducted by providing
structured questionnaires to a number of identified respondents from the colleges inside
Catanduanes National High School. The participants who were asked to evaluate the
bread types/flavors during the survey were randomly selected. The survey was aided
using an interview guide questionnaires. Moreover, interviews were conducted with
existing business operators who sell breads which will serve us key informations on how
will we improve more our product.
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Research Locale
The researchers floated the questionnaires around Catanduanes National High
School in different grade level and sections.
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Respondents
Due to a large number of people that may become the possible costumers, the
researchers got at least 150 respondents from the identified research locale.
Respondents were identified research locale. Respondents were identified immediately
after they have shown interest in buying different flavored-mochis.
Grades/Section No. of Respondents
Grade 7 – Courtesy 20
Grade 8 – Excellence 20
Grade 9- Gaiety 30
Grade 9- Joyfulness 20
Grade 10- Punctuality 20
Grade 11- Serenity 20
Grade 12- Thriftiness 20
TOTAL: 150
Sources and Methods of Collecting Data
The researchers have gathered data through the primary data. The primary data
were gathered by giving away a structured questionnaire to selected students in
different grades and sections of Catanduanes National High School.
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CHAPTER III
Technical Study
The study discusses about the process of production and the activities of the
business. It states also the machineries and equipment used in production and other
aspect regarding bringing the raw material into finished products ready for trade. Play
layout, size and structures are all presented for the purpose of identifying the business
operation, also, product specifications, and processes. The list of machinery, tools and
equipment are enumerated with their corresponding cost, raw materials and plant fund
sources are also cited. UTOT MO IAN
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Production Process
Oh My Mochi—ChocolateXMocha flavor
INGREDIENTS:
100 grams mochi flour (1/2 cup + 2 tablespoons)
20 grams cocoa powder (3 tablespoons, plus more for dusting)
90 grams sugar (a little less than 1/2 cup)
1 cup milk
45 grams unsalted butter (3 tablespoons)
PROCEDURES:
To make the ganache, add the chocolate, butter, and heavy cream to a
microwave-safe bowl and put it in a microwave set to 600 watts for one minute and
thirty seconds.
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Let the mixture rest for an additional thirty seconds, and then stir together until
it’s smooth and free of lumps. Cover and refrigerate until solid (about 4 hours).
To make the mochi, line a 5×5-inch pan with parchment paper.
In a large microwave-safe bowl, whisk together the mochi flour, cocoa powder,
and sugar until evenly combined.
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Whisk in the milk a little at a time until the mixture is smooth and free of lumps.
Add the remaining milk and whisk until smooth.
Put the mochi mixture into the microwave and set it at 600 watts for two minutes
and thirty seconds.
Use the whisk to break up any solidified lumps and add the butter. Whisk
together until the butter is melted and emulsified with the mixture.
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Microwave the chocolate mochi at 600 watts for an additional three minutes and
thirty seconds.
Use a spatula or wet wooden paddle to knead the mochi until it is smooth and
elastic. It is extremely hot and sticky, so be careful not to get any on your hands.
Dump the chocolate mochi into the prepared mold, spread the mixture evenly
into the corners, and flatten off the top. Let the mochi cool to room temperature, and
then cover while you’re waiting for the ganache to set.
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When the ganache has firmed up, use a knife to cut the chocolate mochi into
quarters in both directions to make 16 squares that are roughly the same size.
Use a round 1/2 tablespoon or melon baller to scoop a ball of ganache out of the
bowl.
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Use your thumbs and fingers to press out a piece of mochi into a 2-inch disk
that’s roughly the same thickness
Place a ball of ganache into the center and wrap it with the mochi. Pinch the
seams together with your fingers to seal the mochi shut, and then roll the chocolate-
filled mochi in cocoa powder to keep it from sticking.
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Adjust the shape of your chocolate mochi ball as needed and repeat with the rest
of the mochi and ganache.
MAKES: 12-15 yummy mochi balls.
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Materials and Equipment
Oven
- an oven is a tool which is used to expose materials to a hot
environment. Ovens contain a hollow chamber and provide a
means of heating the chamber in a controlled way. In use since
antiquity, they have been used to accomplish a wide variety of
tasks requiring controlled heating.
Mixer
- Mixing is one of the most common electric hand mixer uses.
Simply put, it involves evenly combining two or more ingredients
until they become one unified product. Mixing also incorporates
air into the batter or dough, which helps achieve optimal volume
and texture in finished baked goods.
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Plant Location
The plant location shall be located at Akalakoaysti St. Yunpalahindi fronting the
Catanduanes National High School. Below is the location of the proposed business.
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CHAPTER IV
Marketing Strategy
This chapter will help to know the marketing aspect of the business. The
marketing aspects will cover the following: General Business Conditon, Tabulations of
Results, Target Market, Demand, Product, Promotion,Marketing & Pricing Strategy, and
Packaging.
For the business to prosper, it shoul be given time and effort. The proponent of
this business must have the desired creativity so as to be able to provide quality service
to its customers. The fulfillment of the needs and wants of its target market must be the
key objective of the recommended business.
In every project, feasibility marketing aspect is well-thought-out the most
important since it requires inconspicuous analysis of the business total demand and
supply.
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Size of the Industry
According to the 2020 Census of Population in the Philippines, Virac,
Catanduanes has an estimated population of 76,520. The data gives us the opportunity
to have a look on how large is the market in a scale of the town. Flour-based
food/desserts have played an increasingly dominant role in the Philippine diet in recent
years. The largest flour users are bakeries, followed by noodle manufacturers and then
fast food chains.
Target Market
Oh My Mochi wants to distress the purchasing influence of all of the Filipinos as it
is offering an affordable price and addressing health and wellness trends. At all ages is
the target market of our delicious mochis, professional or not, male of female and
people with different run in life. One of our target markets are the parents, because they
can influence their children to consume our products too. This confirms a big scope of
market Oh My Mochi will cater.
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Packaging
Packaging plays an important role as a medium in the marketing mix, in
promotional campaigns, as a pricing criterion, in defining the character of new products,
as a setter of trends and as an instrument to create brand identity and shelf impact in all
product groups.
Oh My Mochi Box
A take home cute box where we put our
delicious product. An eco-friendly and
promotes a greener and happy nation.
Oh My Mochi Bag
Take home bags after purchase will also
be promoting greener and happier life,
preventing environmental hazards that
can destroy environment.
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CHAPTER V
Financial Study
This chapter discusses the financial aspects of the study, in order for a business
plan to understand its needs money to start. To determine whether the future industry
will remain profitable through the existence of competitors and unfavorable economic
conditions, the researchers have to project a five year financial statement.
This chapter includes the source of funds, balance sheet, income statement, cost
of goods sold and cost of sales.
Financial Assumptions
I. Selling price of Oh My Mochi are the following:
Oh My Mochi (Price List)
Variety Price
Choco-Mocha 30.00
Strawberry 30.00
Onion 30.00
Coffee 35.00
Cheese 35.00
II. Sales demand increases 10% per year
III. Raw materials increases 5% per year
IV. Depreciation expense is computed in a straight line basis with an estimated
useful life or 3 years
V. 50% of net income will be distributed after 3 years
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CHAPTER VI
Management Study
This chapter tackles about the entire organizational arrangement of the business.
The management aspect suggests a clear and precise identification of duties and
responsibilities, flow of authority and manpower lever requirement. This contains the
organizational chart and the qualifications of the people involved the formation of the
business organization structure. It must be set up aimed at optimum effectiveness. To
attain this, management must be able to plan all activities, for the company to become
dynamic and competitive business over and done with human resource, financial
capability and new technologies.
Form of Ownership
The type of business ownership will be a partnership; in which partners pool
money, skills and other resources and share profit and loss in accordance with the
terms of the partnership agreement. In the absence of such agreement, a partnership is
assumed to exit where the participants in an enterprise agree to share the associated
risk and rewards opportunities. Complementary skills and addition contacts of each
pattern can lead to the achievement of greater financial results together than would be
possible apart. Supports and encouragements for the business to last forever.
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CHAPTER VII
Socio-Economic Study
The chapter includes the socio-economic benefits of the proposed project. The
proposed project aims to help our localities and farmers of the country and to give
healthy lifestyle to the people. Nowadays, it is important that small entrepreneurs should
reaized the importance and worth of innovating or starting a small business that woul
largely contribute to our socio-economic development.
In this certain project the researchers consider the whole part of the business
especially the social impact in the community.
PROJECTS
Income
Improve Status of Living
Employment
Taxes
Government
Community Development
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CHAPTER VIII
Conclusion and Recommendation
Recommendation
After bearing in mind the significant factors in the study that we conducted such
as factors like the marketing, financial, technical and management and socio-economic
study. It is therefore recommended that Oh My Mochi will be persued and the business
establishes at Akalakoaysti St. Yunpalahindi fronting the Catanduanes National High
School.
Coclusion
Based on the research and study that we conducted, we therefore conclude that
our business if feasible and variable in the market.
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