0 ratings0% found this document useful (0 votes) 12 views25 pagesManagement Module 1
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content,
claim it here.
Available Formats
Download as PDF or read online on Scribd
MG2351 PRINCIPLES OF MANAGEMENT.
UNITI
OVERVIEW OF MANAGEMEN’
Prerequisite
According to Harold Koontz, “Management is an art of getting things done through and with the
people in formally organized groups. It is an art of creating an environment in which people can perform and
individuals and can co-operate towards attainment of group goals”.
1.1 Levels of Management
The three levels of management are as follows
yN
ym
=.
1. The Top Management
It consists of board of directors, chief executive or managing director. The top management is the
ultimate source of authority and it manages goals and policies for an enterprise, It devotes more time on
planning and coordinating functions.
The role of the top management can be summarized as follows —
a, Top management lays down the objectives and broad policies of the enterprise.
b. It issues necessary instructions for preparation of department budgets, procedures, schedules
ete.
©. It prepares strategie plans & policies for the enterprise.
4. It appoints the executive for middle level i.e. departmental managers. e. It controls & coordinates the
activities of all the departments.
SCE Department of Civil Engineering Page 1MG2351 PRINCIPLES OF MANAGEMENT.
f, It is also responsible for maintaining a contact with the outside world. g._ It provides guidance and
direction,
h, The top management is also responsible towards the shareholders for the performance of the
enterprise
2, Middle Level Management
The branch managers and departmental managers constitute middle level. They are responsible to the
top management for the functioning of their department. They devote more time to organizational and
directional functions. In small organization, there is only one layer of middle level of management but in big,
enterprises, there may be senior and junior middle level management. Their role can be emphasized as —
a, They ex
‘management.
ute the plans of the organization in accordance with the policies and directives of the top
b. They make plans for the sub-tnits of the organization.
¢. They participate in employment & training of lower level management.
._ They interpret and explain policies from top level management to lower level.
e, They are responsible for coordinating the activities within the division or department,
f Tt also. sends important reports and other important data to top level management.
g. They evaluate performance of junior managers.
Phey are also responsible for inspiring lower level managers towards better performance.
3. Lower Level Management
Lower level is also known as supervisory / operative level of management. It consists of supervisors,
foreman, section officers, superintendent etc. According to R.C. Davis, “Supervisory management
refers to those executives whose work has to be largely with personal oversight and direction of
operative employees”. In other words, they are concerned with direction and controlling function of
management. Their activities include
a, Assigning of jobs and tasks to various workers,
b. ‘They guide and instruct workers for day to day activities.
c. They are responsible for the quality as well as quantity of production.
4. They are also entrusted with the responsibility of maintaining good relation in the organization.
e. They communicate workers problems, suggestions, and recommendatory appeals etc to the higher
level and higher level goals and objectives to the workers.
SCE Department of Civil Engineering Page 2MG2351 PRINCIPLES OF MANAGEMENT.
f They help to solve the grievances of the workers.
g. They supervise & guide the sub-ordinates.
h, They are responsible for providing training to the workers,
they arrange necessary materials, machines, tools ete for getting the things done.
j. They prepare periodical reports about the performance of the workers,
k. They ensure discipline in the enterprise.
1. They motivate workers.
[Link] are the image builders of the enterprise because they are in direct contact with the workers.
1.2 Functions of Management
Management has been described as a social process involving responsibility for economical and
effective planning & regulation of operation of an enterprise in the fulfillment of given purposes.
It is a dynamic process consisting of various elements and activities. These activities are different
from operative functions like marketing, finance, purchase etc. Rather these activities are common to each
and every manger irrespective of his level or status.
Different experts have classified functions of management. According to George & Jerry, “There are
four fundamental functions of management i.e. planning, organizing, actuating and controlling”. According
to Henry Fayol, “To manage is to forecast and plan, to organize, to command, & to control”. Whereas
Luther Gullick has given a keyword ‘POSDCORB’ where P stands for Planning, © for Organizing, S for
Staffing, D for Directing, Co for Co-ordination, R for reporting & B for Budgeting. But the most widely
accepted are functions of management given by KOONTZ and O'DONNEL i.e. Planning, Organizing,
Staffing, Directing and Controlling.
For theoretical purposes, it may be convenient to separate the function of management but
practically these functions are overlapping in nature ic. they are highly inseparable, Each function
blends into the other & each affects the performance of others.
SCE Department of Civil Engineering Page 3MG2351 PRINCIPLES OF MANAGEMENT.
1, Planning
Tt is the basic function of management. It deals with chalking out a future course of action &
deciding in advance the most appropriate course of actions for achievement of pre-determined goals.
According to KOONTZ, “Planning is deciding in advance — what to do, when to do & how to do. It bridges
the gap from where we are & where we want to be”. A plan is a future course of actions. It is an exercise in
problem solving & decision making. Planning is determination of courses of action to achieve desired goals.
Thus, planning is a systematic thinking about ways & means for accomplishment of pre- determined
goals, Planning is necessary to ensure proper utilization of human & non+ human resources. It is all
ve, it is an intellectual activity and it also helps in avoiding confusion, uncertainties, risks, wastages
2. Organizing
It is the process of bringing together physical, financial and human resources and developing
productive relationship amongst them for achievement of organizational goals.
According to Henry Fayol, “To organize a business is to provide it with everything useful or its
functioning i.e. raw material, tools, capital and personnel’s”. To organize a business involves determining &
providing human and non-human resources to the organizational structure, Organizing as a process involves:
+ Identification of activities.
+ Classification of grouping of activities.
+ Assignment of duties.
+ Delegation of authority and creation of responsibility.
+ Coordinating authority and responsibility relationships.
3. Staffing
It is the function of manning the organization structure and keeping it manned. Staffing has assumed
greater importance in the recent years due to advancement of technology, increase in size of business,
complexity of human behavior etc.
The main purpose o staffing is to put right man on right job ie. square pegs in square holes and
round pegs in round holes. According to Kootz & O’Donell, “Managerial function of staffing involves
manning the organization structure through proper and effective selection, appraisal & development of
personnel to fill the roles designed un the structure”, Staffing involves:
+ Manpower Planning (estimating man power in terms of searching, choose the person and giving the
right place).
+ Recruitment, selection & placement.
+ Training & development.
SCE Department of Civil Engineering Page 4MG2351 PRINCIPLES OF MANAGEMENT
+ Remuneration
+ Performance appraisal.
+ Promotions & transfer.
4. Directing
I is that part of managerial function which actuates the organizational methods to work efficiently for
achievement of organizational purposes. It is considered life-spark of the enterprise which sets it in motion
the action of people because planning, organizing and staffing are the mere preparations for doing the work.
Direction is that inert-personnel aspect of management which deals directly with influencing,
guiding, supervising, motivating sub-ordinate for the achievement of organizational goals. Direction has
following elements:
+ Supervision
. Motivation
+ Leadership
+ Communication
(i) Supervision- implies overseeing the work of subordinates by their superiors. It is the act of watching &
directing work & workers.
(ii) Motivation- means inspiring, stimulating or encouraging the sub-ordinates with zeal to work. Positive,
negative, monetary, non-monetary incentives may be used for this purpose.
(iii) Leadership- may be defined as a process by which manager guides and influences the work of
subordinates in desired direction.
(iv) Communications- is the process of passing information, experience, opinion etc from one person to
another. It is a bridge of understanding,
5. Controlling
It implies measurement of accomplishment against the standards and correction of deviation if
any to ensure achievement of organizational goals. The purpose of controlling is to ensure that
everything occurs in conformities with the standards. An efficient system of control helps to predict
deviations before they actually occur. According to Theo Haimann, “Controlling is the process of
checking whether or not proper progress is being made towards the objectives and goals and acting if
necessary, to correct. any deviation”. According to Koontz & O’Donell “Controlling is the
measurement & correction of performance activities of subordinates in order to make sure that the
enterprise objectives and plans desired to obtain them as _ being accomplished”. Therefore
controlling has following steps:
(i) E:
SCE Department of Civil Engineering Page 5
ment of standard performancMG2351 PRINCIPLES OF MANAGEMENT.
(ii) Measurement of actual performance.
(iii) Comparison of actual performance with the standards and finding out deviation if any
(iv) Corrective action.
1.3 Roles of Manager
Henry Mintzberg identified ten different roles, separated into three categories, The categories he
defined are as follows
srigurenead
INTERPERSONAL sLeader
sLiaision
‘Monitor
INFORMATIONAL *Disseminator
‘Spokesperson
SEARS TERETE
Negotiator
Dyer el tm Resource Allocator
Disturbance Handler
a) Interpersonal Roles
The ones that, like the name suggests, involve people and other ceremonial duties. It can be
further classified as follows
+ Leader ~ Responsible for staffing, training, and associated duties.
+ Figurehead — The symbolic head of the organization.
+ Liaison — Maintains the communication between all contacts and informers that compose the
organizational network.
b) Informational Roles
Related to collecting, receiving, and disseminating information.
* Monitor — Personally seek and receive information, to be able to understand the organization.
+ Disseminator — Transmits all import information received from outsiders to the members of the
organization
SCE Department of Civil Engineering Page 6MG2351 PRINCIPLES OF MANAGEMENT.
+ Spokesperson — On the contrary to the above role, here the manager transmits the organization's
plans, policies and actions to outsiders.
©) Decisional Roles
Roles that revolve around making choices.
+ Entrepreneur — Seeks opportunities. Basically they search for change, respond to it, and exploit it
+ Negotiator — Represents the organization at major negotiations.
+ Resource Allocator — Makes or approves all significant decisions related to the allocation of
resources.
+ Disturbance Handler — Responsible for corrective action when the organization faces
disturbances.
1.4 Evolution of Management Thought
‘The practice of management is as old as human civilization. The ancient civilizations of Egypt (the
great pyramids), Greece (leadership and war tactics of Alexander the great) and Rome displayed the
marvelous results of good management practices.
The origin of management as a discipline was developed in the late 19" century. Over time,
management thinkers have sought ways to organize and classify the voluminous information about
management that has been collected and disseminated. These attempts at classification have resulted in the
identification of management approaches.
‘The approaches of management are theoretical frameworks for the study of management. Each of the
approaches of management are based on somewhat different assumptions about human beings and the
organizations for which they work.
‘The different approaches of management are a) Classical approach, b) Behavioral approach, c) Quantitative
approach, d) Systems approach, e) Contingency approach.
‘The formal study of management is largely a twentieth-century phenomenon, and to some degree the
relatively large number of management approaches reflects a lack of consensus among management scholars
about basic questions of theory and practice.
a) The Classical Approach:
The classical approach is the oldest formal approach of management thought. Its roots pre-date the
twentieth century. The classical approach of thought generally concerns ways to manage work and
organizations more efficiently. Three areas of study that can be grouped under the classical approach are
scientific management, administrative management, and bureaucratic management.
(i) Scientific Management.
SCE Department of Civil Engineering Page 7MG2351 PRINCIPLES OF MANAGEMENT.
Frederick Winslow Taylor is known as the father of scientific management. Scientific management
{also called Taylorism or the Taylor system) is @ theory of management that analyzes and synthesizes
workflows, with the objective of improving labor productivity, In other words, Traditional rules of thumb
are replaced by precise procedures developed after careful study of an individual at work
(ii) Administrative Management.
Administrative management focuses on the management process and principles of management. In
contrast to scientific management, which deals largely with jobs and work at the individual level of
analysis, administrative management provides 2 more general theory of management. Henti Fayol is the
‘major contributor to this approach of management thought.
(iii) Bureaucratic Management.
Bureaucratic management focuses on the ideal form of organization. Max Weber was the major
contributor to bureaucratic management. Based on observation, Weber concluded that many early
organizations were inefficiently managed, with decisions based on personal relationships and loyalty.
He proposed that a form of organization, called a bureaucracy, characterized by division of labor,
hierarchy, formalized rules, impersonality, and the selection and promotion of employees based on ability,
would lead to more efficient management. Weber also contended that managers! authority in an organization
should be based not on tradition or charisma but on the position held by managers in the organizational
hierarchy.
b) The Behavioral Approach:
The behavioral approach of management thought developed, in part, because of perceived
weaknesses in the assumptions of the classical approach. The classical approach emphasized efficiency,
process, and principles.
Some felt that this emphasis disregarded important aspects of organizational life, particularly as it
related to human behavior, Thus, the behavioral approach focused on trying to understand the factors that
affect human behavior at work.
(i) Human Relations.
‘The Hawthorne Experiments began in 1924 and continued through the early 1930s. A variety of
researchers participated in the studies, including Elton Mayo. One of the major conclusions of the
Hawthorne studies was that workers’ attitudes are associated with productivity. Another was that the
workplace is a social system and informal group influence could exert a powerful effect on individual
behavior. A third was that the style of supervision is an important factor in increasing workers’ job
satisfaction.
(ii) Behavioral Science.
Behavioral science and the study of organizational behavior emerged in the 1950s and
SCE Department of Civil Engineering Page 8MG2351 PRINCIPLES OF MANAGEMENT.
1960s.
‘The behavioral science approach was a natural progression of the human relations movement. It
focused on applying conceptual and analytical tools to the problem of understanding and predicting behavior
in the workplace.
The behavioral science approach has contributed to the study of management through its focus on
personality, attitudes, values, motivation, group behavior, leadership, communication, and conflict,
among other issues,
¢) The Quantitative Approach:
‘The quantitative approach focuses on improving decision making via the application of quantitative
techniques. Its roots can be traced back to scientific management.
(i) Management Science (Operations Research)
Management science (also called operations research) uses mathematical and statistical approaches
to solve management problems. It developed during World War II as strategists tried to apply scientific
knowledge and methods to the complex problems of war.
Industry began to apply management science after the war. The advent of the computer made many
‘management science tools and concepts more practical for industry.
(Gi) Production And Operations Management.
This approach focuses on the operation and control of the production process that transforms
resources into finished goods and services. It has its roots in scientific management but became an
identifiable area of management study after World War II. It uses many of the tools of management science.
Operations management emphasizes productivity and quality of both manufacturing and service
organizations. W. Edwards Deming exerted a tremendous influence in shaping modem ideas about
improving productivity and quality.
Major areas of study within operations management include capacity planning, facilities location,
facilities layout, materials requirement planning, scheduling, purchasing and inventory control, quality
control, computer integrated manufacturing, just-in-time inventory systems, and flexible manufacturing
systems.
4) Systems Approach:
‘The simplified block diagram of the systems approach is given below.
SCE Department of Civil Engineering Page 9MG2351 PRINCIPLES OF MANAGEMENT.
er
PUT TUs —> EE —— cL
EXTERNAL ENVIRONMENT
‘The systems approach focuses on understanding the organization as an open system that transforms
inputs into outputs.
The systems approach began to have a strong impact on management thought in the 1960s as a way
of thinking about managing techniques that would allow managers to relate different specialties and parts of
the company to one another, as well as to external environmental factors.
The systems approach focuses on the organization as a whole, its interaction with the environment,
and its need to achieve equilibrium.
) Contingency Approach:
The contingency approach focuses on applying management principles and processes as dictated
by the unique characteristics of each situation. It emphasizes that there is no one best way to manage and
that it depends on various situational factors, such as the extemal environment, technology, organizational
characteristies, characteristics of the manager, and characteristics of the subordinates.
Contingency theorists often implicitly or explicitly criticize the classical approach for its emphasis,
on the universality of management principles; however, most classical writers recognized the need to
consider aspects of the situation when applying management principles.
MANAGEMENT — | Beginning
‘APPROACHS Dates Emphasis
CLASSICAL APPROACH
Scientific egos | TAditional rules of thumb are replaced by precise procedures
Management developed after careful study of an individual at work,
Administrative o4og | Gives idea about the primary functions of management and The
Management Principles of Administration
SCE Department of Civil Engineering Page 10MG2351 PRINCIPLES OF MANAGEMENT.
Bureaucratic Replaces traditional leadership and charismatic leadership with
1920s.
Management legal leadership
BEHAVIORAL APPROACH
Human 1930s workers’ attitudes are associated with productivity
Relations
Behavioral ~
havior 1950s | Gives idea to understand human behavior in the organization,
QUANTITATIVE APPROACH,
Management tie ;
Science (Operation 19408 Uses mathematical and statistical approaches to solve
‘management problems.
research)
Production This approach focuses on the operation and control of the
and Operations 1940s |production process that transforms resources into finished goods anal
Management services
REC
NT DEVELOPEMENTS
SYSTEMS APPROACH| Considers the organization as a system that transforms inputs into
1950s ‘outputs while in constant interaction with its’ environment.
CONTINGENCY 1960 Applies management principles and processes as
APPROACH s dictated by the unique characteris
Contribution of Fayol and Taylor
FW. Taylor and Henry Fayol are generally regarded as the founders of scientific management and
administrative management and both provided the bases for science and art of management.
Taylor's Scientific Management
Frederick Winslow Taylor well-known as the founder of scientific management was the first to
recognize and emphasis the need for adopting a scientific approach to the task of managing an enterprise. He
tried to diagnose the causes of low efficiency in industry and came to the conclusion that much of waste and.
inefficiency is due to the lack of order and system in the methods of management.
He found that the management was usually ignorant of the amount of work that could be done by a
worker in a day as also the best method of doing the job. As a result, it remained largely at the merey of
SCE Department of Civil Engineering Page 11MG2351 PRINCIPLES OF MANAGEMENT.
the workers who deliberately shirked work, He therefore, suggested that those responsible for
management should adopt a scientific approach in their work, and make use of "scientific method" for
achieving higher efficiency. The scientific method consists essentially of
(a) Observation
(b) Measurement
(c) Experimentation and
(@) Inference.
He advocated a thorough planning of the job by the management and emphasized the necessity of
perfect understanding and co-operation between the management and the workers both for the enlargement
of profits and the use of scientific investigation and knowledge in industrial work. He summed up his
approach in these words:
+ Science, not rule of thumb
+ Harmony, not discord
* Co-operation, not individualism
+ Maximum output, in place of restricted output
+ The development of each man to his greatest efficiency and prosperity.
Elements of Scientific Management: The techniques which Taylor regarded as its essential elements
or features may be classified as under:
1. Scientific Task and Rate-setting, work improvement, etc.
2. Planning the Task.
3. Vocational Selection and Training
4, Standardization (of working conditions, material equipment etc.)
5. Specialization
6. Mental Revolution.
1. Scientific Task and Rate-Setting (work study): Work study may be defined as the systematic, objective
and critical examination of all the factors governing the operational efficiency of any specified activity in
order to effect improvement.
Work study includes.
SCE Department of Civil Engineering Page 12MG2351 PRINCIPLES OF MANAGEMENT
(a) Methods Study: The management should try to ensure that the plant is laid out in the best manner and is.
equipped with the best tools and machinery. The possibilities of eliminating or combining certain operations
may be studied.
(b) Motion Study: It is a study of the movement, of an operator (or even of a machine) in performing an
operation with the purpose of eliminating useless motions.
(c) Time Study (work measurement): The basic purpose of time study is to determine the proper time for
performing the operation. Such study may be conducted after the motion study. Both time study and motion
study help in determining the best method of doing a job and the standard time allowed for it.
(d) Fatigue Study: If, a standard task is set without providing for measures to eliminate fatigue, it may either
be beyond the workers or the workers may over strain themselves to attain it, It is necessary, therefore, to
regulate the working hours and provide for rest pauses at scientifically determined intervals.
(e) Rate-setting: Taylor recommended the differential piece wage system, under which workers performing
the standard task within prescribed time are paid a much higher rate per unit than inefficient workers who
are not able to come up to the standard set.
2. Planning the Task: Having set the task which an average worker must strive to perform to get wages at
the higher piece-rate, necessary steps have to be taken to plan the production thoroughly so that there is no
bottlenecks and the work goes on systematically.
3. Selection and Training: Scientific Management requires a radical change in the methods and
procedures of selecting workers. It is therefore necessary to entrust the task of selection to a central
personnel department, The procedure of selection will also have to be systematised. Proper attention has also
to be devoted to the training of the workers in the correct methods of work.
4, Standardization: Standardization may be introduced in respect of the following,
(a) Tools and equipment: By standardization is meant the process of bringing about uniformity. The
management must select and store standard tools and implements which will be nearly the best or the best of
their kind.
(b) Speed: There is usually an optimum speed for every machine. If it is exceeded, it is likely to result in
damage to machinery.
(©) Conditions of Work: To attain standard performance, the maintenance of standard conditions of
ventilation, heating, cooling, humidity, floor space, safety etc., is very essential.
(d) Materials: The efficiency of a worker depends on the quality of materials and the method of handling
materials,
5. Specialization: Scientific management will not be complete without the introduction of specialization.
Under this plan, the two functions of ‘planning’ and ‘doing’ are separated in the organization of the plant.
The “functional foremen' are specialists who join their heads to give thought to the planning of the
performance of operations in the workshop. Taylor suggested eight functional foremen under his scheme
of functional foremanship.
SCE Department of Civil Engineering Page 13MG2351 PRINCIPLES OF MANAGEMENT.
(a) The Route Clerk: To lay down the sequence of operations and instruct the workers concerned about it
(b) The Instruction Card Clerk: To prepare detailed instructions regarding different aspects of work
(©) The Time and Cost Clerk: To send all information relating to their pay to the workers and to secure
proper returns of work from them.
(d) The Shop Disciplinarian
To deal with cases of breach of discipline and absenteeism,
(e) The Gang Boss: To assemble and set up tools and machines and to teach the workers to make all their
personal motions in the quickest and best way.
(f) The Speed Boss: To ensure that machines are run at their best speeds and proper tools are used by the
workers
(g) The Repair Boss: To ensure that each worker keeps his machine in good order and maintains cleanliness
around him and his machines,
(h) The Inspector: To show to the worker how to do the work.
6. Mental Revolution: At present, industry is divided into two groups — management and labour. The
major problem between these two groups is the division of surplus. The management wants the
maximum possible share of the surplus as profit; the workers want, as large share in the form of wages.
Taylor has in mind the enormous gain that arises from higher productivity. Such gains can be shared both by
the management and workers in the form of increased profits and increased wages.
Henry Fayol's 14 Principles of Management:
‘The principles of management are given below:
1. Division of work: Division of work or specialization alone can give maximum productivity and efficiency.
Both technical and managerial activities can be performed in the best manner only through division of labour
and specialization,
2. Authority and Responsibility: The right to give order is called authority. The obligation to accomplish is
called responsibility. Authority and Responsibility are the two sides of the management coin, They exist
together. They are complementary and mutually interdependent,
3. Discipline: The objectives, rules and regulations, the policies and procedures must be honoured by each
member of an organization. There must be clear and fair agreement on the rules and objectives, on the
policies and procedures. There must be penalties (punishment) for non-obedience or indiscipline. No
organization can work smoothly without discipline - preferably voluntary discipline.
4. Unity of Command: In order to avoid any possible confusion and conflict, each member of an
organization must received orders and instructions only from one superior (boss).
5. Unity of Direction: All members of an organization must work together to accomplish common
objectives.
SCE Department of Civil Engineering Page 14MG2351 PRINCIPLES OF MANAGEMENT.
6, Emphasis on Subordination of Personal Interest to General or Common Interest: This is also called
principle of co-operation. Each shall work for all and all for each, General or common interest must be
supreme in any joint enterprise.
7. Remuneration: Fair pay with non-financial rewards can act as the best incentive or motivator for good
performance. Exploitation of employees in any manner must be eliminated. Sound scheme of remuneration
includes adequate financial and nonfinancial incentives.
8. Centralization: There must be a good balance between centralization and decentralization of authority and
power, Extreme centralization and decentralization must be avoided,
9, Scalar Chain: The unity of command brings about a chain or hierarchy of command linking all members
of the organization from the top to the bottom, Scalar denotes steps.
10. Order: Fayol suggested that there is a place for everything. Order or system alone can create a
sound organization and efficient management.
11, Equity: An organization consists of a group of people involved in joint effort. Hence, equity (i.., justice)
must be there, Without equity, we cannot have sustained and adequate joint collaboration.
12, Stability of Tenure: A person needs time to adjust himself with the new work and demonstrate
efficiency in due course. Hence, employees and managers must have job security. Security of income and
employment is a pre-requisite of sound organization and management.
13, Esprit of Co-operation: Esprit de corps is the foundation of a sound organization. Union is strength. But
unity demands co-operation. Pride, loyalty and sense of belonging are responsible for good performance.
14, Initiative: Creative thinking and capacity to take initiative can give us sound managerial planning and
execution of predetermined plans.
1.5 Organization and Environmental Factors
An organization is a group of people intentionally organized to accomplish a common or set of
goals.
‘Types of Business Organizations
When organizing a new business, one of the most important decisions to be made is choosing the
structure of a business.
a) Sole Proprietorships
The vast majority of small business starts out as sole proprietorships . .. very dangerous. These firms
are owned by one person, usually the individual who has day-to-day responsibility for running the business.
Sole proprietors own all the assets of the business and the profits generated by it. They also assume
"complete personal” responsibility for all of its liabilities or debts. In the eyes of the law, you are one in the
same with the business.
SCE Department of Civil Engineering Page 15MG2351 PRINCIPLES OF MANAGEMENT.
Merits:
+ Easiest and least expensive form of ownership to organi:
+ Sole proprietors are in complete control, within the law, to make all decisions.
+ Sole proprietors receive all income generated by the business to keep or reinvest
+ Profits from the business flow-through directly to the owner's personal tax return.
+ The business is easy to dissolve, if desired.
Demerits
+ Unlimited liability and are legally responsible for all debts against the business.
+ Their business and personal assets are 100% at risk
+ Has almost been ability to raise investment funds.
+ Are limited to using funds from personal savings or consumer loans
+ Have a hard time attracting high-caliber employees, or those that are motivated by the
‘opportunity to own a part of the business.
+ Employee benefits such as owner's medical insurance premiums are not directly deductible from
business income (partially deductible as an adjustment to income).
b) Partnerships
Ina Partnership, two or more people share ownership of a single business. Like proprietorships, the
law does not distinguish between the business and its owners. The Partners should have a legal agreement
that sets forth how decisions will be made, profits will be shared, disputes will be resolved, how future
partners will be admitted to the partnership, how partners can be bought out, or what steps will be taken to
dissolve the partnership when needed.
Yes, its hard to think about a "break-up" when the business is just getting started, but many
partnerships split up at crisis times and unless there is a defined process, there will be even greater
problems. They also must decide up front how much time and capital each will contribute, ete.
Merits:
+ Partnerships are relatively casy to establish; however time should be invested in developing the
partnership agreement.
+ With more than one owner, the ability to raise funds may be increased.
+ The profits from the business flow directly through to the partners’ personal taxes.
SCE Department of Civil Engineering Page 16MG2351 PRINCIPLES OF MANAGEMENT.
. Prospective employees may be attracted to the business if given the incentive to become a partner,
Demerits:
+ Partners are jointly and individually liable for the actions of the other partners.
+ Profits must be shared with others.
+ Since decisions are shared, disagreements can occur.
+ Some employee benefits are not deductible from business income on tax returns.
. The partnerships have a limited life; it may end upon a partner withdrawal or death.
©) Corporations
A corporation, chartered by the state in which it is headquartered, is considered by law to be a unique
"entity", separate and apart from those who own it. A corporation can be taxed; it can be sued; it can enter
into contractual agreements.
The owners of a corporation are its shareholders. The shareholders elect a board of directors to
‘oversee the major policies and decisions. The corporation has a life of its own and does not dissolve when
ownership changes.
Merits:
+ Shareholders have limited liability for the corporation's debts or judgments against the
corporations.
. Generally, sharcholders can only be held yuntable for their investment in stock of the
company, (Note however, that officers can be held personally liable for their actions, such as the failure to
withhold and pay employment taxes.)
+ Corporations can raise additional funds through the sale of stock.
+ A corporation may deduct the cost of benefits it provides to officers and employees.
+ Can elect $ corporation status if certain requirements are met. This election enables company
to be taxed similar to a partnership.
Demerits:
: The process of incorporation requires more time and money than other forms of
organization.
+ Corporations are monitored by federal, state and some local agencies, and as a result may have
more paperwork to comply with regulations.
SCE Department of Civil Engineering Page 17MG2351 PRINCIPLES OF MANAGEMENT.
+ Incorporating may result in higher overall taxes. Dividends paid to shareholders are not
deductible form business income, thus this income can be taxed twice.
4) Joint Stock Company:
Limited financial resources & heavy burden of risk involved in both of the previous forms of
organization has led to the formation of joint stock companies these have limited dilutives.
The capital is raised by selling shares of different values. Persons who purchase the shares are called
shareholder. The managing body known as; Board of Directors; is responsible for policy making important
financial & technical decisions.
There are two main types of joint stock Companies. (i) Private limited company. ii) Public limited company
(i) Private limited company: This type company can be formed by two or more persons. Te maximum,
number of member ship is limited to 50. In this transfer of shares is limited to members only. The
government also does not interfere in the working of the company.
(ii) Public Limited Company: Its is one whose membership is open to general public. The minimum number
required to form such company is seven, but there is no upper limit. Such company’s can advertise to offer
its share to genera public through a prospectus. These public limited companies are subjected to greater
control & supervision of control.
Merits:
+ The liability being limited the shareholder bear no Rické& therefore more as make persons are
encouraged to invest capital
+ Because of large numbers of investors, the risk of loss is divided.
* Joint stock companies are not affected by the death or the retirement of the shareholders,
Disadvantages:
+ Its difficult to preserve secrecy in these companies.
+ Itrequires a large number of legal formalities to be observed,
+ Lack of personal interest.
©) Public Corporations:
A public corporation is wholly owned by the Government centre to state, It is established usually by
a Special Act of the parliament. Special statute also prescribes its management pattern power duties &
jurisdictions.
Though the total capital is provided by the Government, they have separate entity & enjoy
independence in matters related to appointments, promotions ete. Merits:
SCE Department of Civil Engineering Page 18MG2351 PRINCIPLES OF MANAGEMENT.
+ These are expected to provide better working conditions to the employees & supported to be better
managed.
+ Quick decisions can be possible, because of absence of bureaucratic control.
+ More Hexibility as compared to departmental organization.
+ Since the management is in the hands of experienced & capable directors & managers, these ate
managed more efficiently than that of government departments.
Demerits
+ Any alteration in the power & Constitution of Corporation requires an amendment in the
particular Act, which is difficult & time consuming,
+ Public Corporations possess. monopoly & in the absence of competition, these are not
interested in adopting new techniques & in making improvement in their working.
) Government Companies:
A state enterprise can also be organized in the form of a Joint stock company; A government
company is any company in which of the share capital is held by the central government or partly by
central government & party by one to more state governments, It is managed b the elected board of directors
which may include private individuals.
These are accountable for its working to the concemed ministry or department & its annual report
is required to be placed ever year on the table of the parliament or state legislatures along with the
comments of the government to concemed department.
Merits:
+ Itis easy to form,
+ The directors of a government company are fiee to take decisions & are not bound by certain
rigid rules & regulations.
Demerits:
+ Misuse of excessive freedom cannot be ruled out.
+ The directors are appointed by the government so they spend more time in pleasing their political
masters & top government officials, which results in inefficient management,
Classification of Environmental Factors
On the basis of the extent of intimacy with the firm, the environmental factors may be classified into
different types namely internal and external.
SCE Department of Civil Engineering Page 19MG2351 PRINCIPLES OF MANAGEMENT.
Rese)
EMU GteN NSN
NL Sse
PUG SNL
MACRO axe
ENVIRONMENT 190 egy
#STALK HOLDERS:
MICRO ssupiiens
“DISTRIBUTORS
ENVIRONMENT *CUSTOMERS
*COMPETITORS
+MEDTA
INTERNAL Ks
ENVIRONMENT = “TE
SCE Department of Civil Engineering Page 20,MG2351 PRINCIPLES OF MANAGEMENT.
1) Internal Environmental Factors
The internal environment is the environment that has a direct impact on the business. The internal
factors are generally controllable because the company has control over these factors. It can alter or
modify these factors. The internal environmental factors are resources, capabilities and culture.
i) Resources:
A good starting point to identify company resources is to look at tangible, intangible and human
resources,
Tangible resources are the easiest to identify and evaluate: financial resources and physical assets are
identifies and valued in the firm’s financial statements.
Intangible resources are largely invisible, but over time become more important to the firm than
tangible assets because they can be a main source for a competitive advantage, Such intangible
recourses include reputational assets (brands, image, etc.) and technological assets (proprietary technology
and know-how).
Human resources or human capital are the productive services human beings offer the firm in terms
of their skills, knowledge, reasoning, and decision-making abilities.
ii) Capabilities:
Resources are not productive on their own, The most productive tasks require that resources
collaborate closely together within teams. The term organizational capabilities are used to refer to a firm’s
capacity for undertaking a particular productive activity.
Our interest is not in capabilities per se, but in capabilities relative to other
firm’s capabilities we will use the functional classification approach.
irms. To identify the
A functional classification identifies organizational capabilities in relation to each of the principal
functional areas
iii) Culture:
It is the specific collection of values and norms that are shared by people and groups in an
organization and that helps in achieving the organizational goals.
2) Extemal Environment Factors
It refers to the environment that has an indirect influence on the business. The factors are
uncontrollable by the business. The two types of external environment are micro environment and macto
environment.
a) Micro Environmental Factors
‘These are extemal factors elose to the company that have a direct impact on the organizations
ors include:
Department of Civil Engineering Page 21MG2351 PRINCIPLES OF MANAGEMENT.
i) Shareholders
Any person or company that owns at least one share (a percentage of ownership) in a company is
known as shareholder. A shareholder may also be referred to as a "stockholder"
As organization requires greater inward investment for growth they face increasing pressure to
move from private ownership to public. However this movement unleashes the forces of shareholder
pressure on the strategy of organizations
ii) Suppliers
An individual or an organization involved in the process of making a product or service available for
use or consumption by a consumer or business user is known as supplier. Increase in raw material prices will
have a knock on affect on the marketing mix strategy of an organization, Prices may be forced up as a result.
A closer supplier relationship is one way of ensuring competitive and quality products for an organization.
ii) Distributors
Entity that buys non-competing products or product-lines, warehouses them, and resells them to
retailers or direct to the end users or customers is known as distributor. Most distributors provide strong,
manpower and cash support to the supplier or manufacturer's promotional efforts.
They usually also provide a range of services (such as product information, estimates, technical
support, after-sales services, credit) to their customers.
Often getting products to the end customers can be a major issue for firms. The distributors used will
determine the final price of the product and how it is presented to the end customer.
When selling via retailers, for example, the retailer has control over where the products are
displayed, how they are priced and how much they are promoted in-store. You can also gain a competitive
advantage by using changing distribution channels.
iv) Customers
A person, company, or other entity which buys goods and services produced by another person,
company, or other entity is known as customer. Organizations survive on the basis of meeting the needs,
wants and providing benefits for their customers. Failure to do so will result in a failed business strategy.
vv) Competitors
A company in the same industry or a similar industry which offers a similar product or service is
known as competitor. The presence of one or more competitors can reduce the prices of goods and services
as the companies attempt to gain a larger market share.
Competition also requires companies to become more efficient in order to reduce costs. Fast-food
restaurants MeDonald’s and Burger King are competitors, as are Coca-Cola and Pepsi, and Wal-Mart and
Target.
SCE Department of Civil Engineering Page 22MG2351 PRINCIPLES OF MANAGEMENT.
vi) Media
‘an in some cases make or break
an organisation., Consumer programmes with a wider and more direct audience can also have a very
powerful and positive impact, hforeing organisations to change their tactics.
Positive or adverse media attention on an organisations product or servic
b) Macro Environmental Factors
An organization's macro environment consists of nonspecific aspects in the organization's
surroundings that have the potential to affect the organization's strategies. When compared to a firm's task
environment, the impact of macro environmental variables is less direct and the organization has a more
limited impact on these elements of the environment
The macro environment consists of forces that originate outside of an organization and
generally cannot be altered by actions of the organization. In other words, a firm may be influenced by
changes within this element of its environment, but cannot itself influence the environment. The curved lines
in Figure | indicate the indirect influence of the environment on the organization.
Macro environment includes political, economic, social and technological factors. A firm considers
these as part of its environmental scanning to better understand the threats and opportunities created by the
variables and how strategic plans need to be adjusted so the firm can obtain and retain competitive
advantage.
i) Political Factors
Political factors include government regulations and legal issues and define both formal and informal
rules under which the firm must operate. Some examples include:
+ tax policy
+ employment laws
+ environmental regulations
+ trade restrictions and tariffs
political stability
ii) Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital.
The following are examples of factors in the macroeconomy:
+ economic growth
+ interest rates
+ exchange rates
sc Department of Civil Engineering Page 23MG2351 PRINCIPLES OF MANAGEMENT.
+ inflation rate
iii) Social Factors
Social factors include the demographic and cultural aspects of the external macro environment. These
factors affect customer needs and the size of potential markets. Some social factors include:
+ health consciousness
+ population growth rate
+ age distribution
+ career attitudes
+ emphasis on safety
iv) Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels,
and influence outsourcing decisions. Some technological factors include:
R&D activity
+ automation
technology incentives
+ rate of technological change
1.6 Trends and Challenges of Management in Global Scenario
‘The management functions are planning and decision making, organizing. leading, and controlling —
are just as relevant to international managers as to domestic managers. International managers need to have
a clear view of where they want their firm to be in the future; they have to organize to implement their
plans: they have to motivate those who work lot them; and they have to develop appropriate control
mechanisms.
a) Planning and Decision Making in a Global Scenario
To effectively plan and make decisions in a global economy, managers must have a broad- based
understanding of both environmental issues and competitive issues. They need to understand local market
conditions and technological factor that will affect their operations. At the corporate level, executives need
4a great deal of information to function effectively.
Which markets are growing? Which markets are shrinking? Which are our domestic and
foreign competitors doing in each market? They must also make a variety of strategic decisions about their
organizations. For example, if a firm wishes to enter market in France, should it buy a local firm there, build
SCE Department of Civil Engineering Page 24MG2351 PRINCIPLES OF MANAGEMENT.
a plant, or seek a strategic alliance? Critical issues include understanding environmental circumstances, the
role of goals and planning in a global organization, and how decision making affects the global organization.
a Global Scenario
b) Organizing i
Managers in international businesses must also attend to a variety of organizing issues,
For example, General Electric has operations scattered around the [Link] firm has made the
decision to give local managers a great deal of responsibility for how they run their business.
In contrast, many Japanese firms give managers of their foreign operations relatively little
responsibility. As a result, those managers must frequently travel back to Japan to present problems or get
decisions approved
Managers in an international business must address the basic issues of organization structure and
design, managing change, and dealing with human resources.
©) Leading in a Global Scenario
We noted earlier some of the cultural factors that affect international organizations. Individual
managers must be prepared to deal with these and other factors as they interact people from different cultural
backgrounds.
Supervising a group of five managers, each of whom is from a different state in the United States, is
likely to be much simpler than supervising a group of five managers, each of whom is from a different
culture. Managers must understand how cultural factors affect individuals.
How motivational processes vary across cultures, how the role of leadership changes in different
cultures, how communication varies across cultures, and how interpersonal and group processes depend on
cultural background.
4) Controlling in a Global Scenario
Finally, managers in international organizations must also be concerned with control. Distances, time
zone differences, and cultural factors also play a role in control.
For example, in some cultures, close supervision is seen as being appropriate, whereas in other
cultures, it is not Like- wise, executives in the United States and Japan may find it difficult to communicate
vital information to one another because of the time zone differences.
Basic control issues for the international manager revolve around operations management
productivity, quality, technology and information systems,
SCE Department of Civil Engineering Page 25