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Innovation Case Analysis: eCitizen & PepsiCo

The document analyzes two cases of innovation. The first case is the eCitizen portal created by the Singapore government which provided citizens a one-stop shop for government services online. The second case discusses PepsiCo's efficient distribution and logistics operations which helped drive its growth.

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Louise Nicole Deniega
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6 views1 page

Innovation Case Analysis: eCitizen & PepsiCo

The document analyzes two cases of innovation. The first case is the eCitizen portal created by the Singapore government which provided citizens a one-stop shop for government services online. The second case discusses PepsiCo's efficient distribution and logistics operations which helped drive its growth.

Uploaded by

Louise Nicole Deniega
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Louise Nicole Dairo- BSTM3 Date: Sept.

30, 2022

Case Analysis: (2 items x 10 points)

In no more than three (3) sentences, determine the type of innovation represented
in each case.

1. eCitizen portal is an e-government initiative implemented by the Government of


Singapore. The portal won the acclaimed Stockholm Challenge Award in the year
2002. The portal provided a one-stop shop for Singapore's citizens, enabling
them to access the information and services of various government departments
quickly and easily. It revolutionized how government-to-citizen (G2C) and
government-to-business (G2B) interaction took place.
- It is a type of New- market disruptive innovation because it’s a customer-
centric, integrated, one-stop online access point for information on the
Government of Singapore and its public services

2. The US-based PepsiCo is one of the world’s leading beverage and snacks food
companies in New York. In its 2002 annual report, the company claimed to have
the largest share in the US beverage markets. Analysts felt that PepsiCo's
efficient distribution and logistics management operations were one of the main
reasons for its massive growth over the decades and its leadership status in
almost all its business segments. Depending on the product involved, PepsiCo
chose between various standard distribution methods, such as the Direct Store
Delivery System, the broker warehouse system, the vending and foods service
system, and the pre-sell method.
- It is a Process Innovation, because they are aiming to set their selves up for
success in the future through a dynamic innovation process, which means
they can adapt and pivot much faster than traditional innovation processes
would permit.

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