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Corporate Communication Coding Form

This document appears to be a coding form for students in a corporate communication course to analyze and summarize news articles. The form includes spaces for students to record the date of publication, page number, news number, details on news value like headline size and story placement, whether the news direction is positive, negative or neutral, the number of paragraphs, news pattern as text only or text and visual, and the company or companies covered. The form is designed to collect key information from news articles in a concise standardized format using 3 sentences or less.

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Shar Khan
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13 views1 page

Corporate Communication Coding Form

This document appears to be a coding form for students in a corporate communication course to analyze and summarize news articles. The form includes spaces for students to record the date of publication, page number, news number, details on news value like headline size and story placement, whether the news direction is positive, negative or neutral, the number of paragraphs, news pattern as text only or text and visual, and the company or companies covered. The form is designed to collect key information from news articles in a concise standardized format using 3 sentences or less.

Uploaded by

Shar Khan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Assignment 4

CODING FORM

KOM5317
(Theory & Practice of Corporate Communication)
Student Number:

Total News
Date of Page News News Value* Value Direction Number News Pattern Name of Company/
Publication Number Number Item P=Positive of T=Text Only Companies
Item Item Item (1+2+3) N=Negative Paragraph TV=Text &Visual Covered
1 2 3 O=neutral

*News Value (Only 3 items involved)


Item 1= Headline 2 columns or more in width (1 point). Horizontal headline more than half of the page (2 points).
Item 2= Story above the fold (1 point). Story below fold (0)
Item 3= Article occupying ¾ of a column or more (1 point). Article occupying less than ¾ of a column (0 point).

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