Statement of the Problems

An analysis of domination of Masa Stations in Philippine radio industry has the following problems to focus on, that will be answered at the end of the study.

1. What are the famous Masa Stations that dominate Philippine radio industry? 2. How does these Masa Station affect its target audience? Background of its target audience Psychographics Demographics

3. What is the current standing of these Masa Stations on our radio industry?

Hypotheses: (Ha) 1. The famous Masa Stations that dominate Philippine radio industry are 90.7 Love Radio, 101.1 Yes FM, 97.1 Brgy. LS FM, 101.9 Tambayan, 102.7 Star FM and others. 2. Since most of the target markets of these stations are the Masa or class C and D which dominates the population of the country, these kinds of stations caters their needs and wants and that affects their buying behavior.

3. The current standing of these kinds of stations is very high since they are slowly dominating the Philippine radio industry.

(Ho) 1. There are no famous Masa Stations that dominate countrys radio industry. 2. Masa Stations do not affect its target audience. 3. There is no current standing of these kinds of stations in the industry.

Objectives of the study An analysis of domination of Masa Stations in Philippine radio industry aims: To identify and enumerate famous Masa radio stations that dominates Philippine radio industry. y y To examine how these Masa stations affect their target audience. To determine the current standing of Masa stations in the countrys radio industry.

Scope and Limitations

The study will enumerate different Masa stations that trends on the radio industry. The research will be guided by a needs analysis survey guide. The study will also conduct an interview on 50 AB Broadcast Communication students of any year, studying at the University of the East, Manila campus. The said respondents will be selected through stratified random sampling, and the research will take about 1 month, 1st semester of 2011-2011. UE college of arts and sciences students will be the subject of the study.

Significance of the study

An analysis of domination of Masa Stations in Philippine radio industry will help the researcher to find out and enumerate what are the popular Masa stations nowadays, which dominate Philippine radio industry. The researcher will discover interdependent factors use to analyze the cultivation of variables of the study.

To the future students of the researchers course, broadcast communication. The analysis study will scrutinize the effects of listening of the mass on Masa stations and if it affects the buying behavior of its audience. It will help them to be more critical on analyzing and examining factors and data. Moreover, it will be a starting point for initiating development in mass communication as part of responsible broadcasting in the near future. The study will also serve as an instrument or a tool for any related study or researches.

To the community and the country, people who are not media treated can open their eyes on what is the media is trying to feed them through the help of this research. The study will help the society to improve their way of living. Media as an institution and as it uphold its commitment to promote public welfare to do a response on it. Any results from the research will help to conceptualize possible change suitable for any radio station formats.