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Qualitative Research Design Overview

This document provides an overview of qualitative research design. It describes the key characteristics of qualitative research, including that the researcher is the primary observer and aims to understand individual experiences and meanings. The document outlines several strengths of qualitative research such as its ability to provide depth and flexibility, but also notes limitations like potential for bias and difficulty reproducing results. Finally, it describes several common qualitative research approaches like ethnography, phenomenology, grounded theory, narrative research, and case studies, and provides examples of how each could be applied.
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0% found this document useful (0 votes)
66 views5 pages

Qualitative Research Design Overview

This document provides an overview of qualitative research design. It describes the key characteristics of qualitative research, including that the researcher is the primary observer and aims to understand individual experiences and meanings. The document outlines several strengths of qualitative research such as its ability to provide depth and flexibility, but also notes limitations like potential for bias and difficulty reproducing results. Finally, it describes several common qualitative research approaches like ethnography, phenomenology, grounded theory, narrative research, and case studies, and provides examples of how each could be applied.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Practical Research 1

Quarter 1 - Module 2:
Qualitative Research Design

11 Name:

Section:
Avery Cantiga Eguia

(STEM) St. John Vianney


RIZAL MEMORIAL INSTITUTE OF DAPITAN CITY, INC.
Dr. Heinz Luetke St., Potol, Dapitan City, Zamboanga del Norte
Tel Nos +63(065) 213 6287, +63(065) 213 6620
E-Mail Address: rmidci_1946@[Link]
PRACTICAL RESEARCH 1

Lesson 3: Qualitative Research Designs Week: 2 and 3


Core Values: Integrity, Competence

Learning Target/s: At the end of this module, the learners CAN…


1.a. describe the characteristics, strengths, and weaknesses of qualitative research; and
1.b. classify and describe the kinds of qualitative research.

Pre-assessment
Getting started: “Let’s check!”
Direction: On the first column, list the things that you know about research and importance of research.
On the second column, list the things that you want to know about research and importance of
research. On the third column, list the things that you have learned about research and importance of
research after the lesson.

What I know about research What I want to know about What I learned about research
and importance of research research and importance of and importance of research
research
The purpose of research is to Research seeks to advance the The research process allows you
inform action. existing body of knowledge in to gain expertise on a topic of
virtually all disciplines. your choice, and the writing
process helps you remember
what you have learned and
understand it on a deeper level.
Research Writing at Work
Knowing how to write a good
research paper is a valuable
skill that will serve you well
throughout your career.

Lecturette

Qualitative research brings about connectivity and better understanding of people, situations, and
cases under study.

In searching for truth, always explore both sides of the story. Just as in choosing the most suitable
research method, explore each method’s strength and weaknesses.

Qualitative research has its share of strengths and weaknesses that must be addressed early on while
creating the research design.

Characteristics of Qualitative Research

1. The researcher is the primary observer in qualitative research.


2. A qualitative researcher is a keen observer.
3. Qualitative research offers a wide array of designs, focusing on individual experiences,
societies, cultures, languages and communication.
4. Inductive reasoning is largely used in analyzing qualitative data.
1 | Practical Research 2
5. A qualitative researcher is concerned with meaning and interpretations.

Strengths of Qualitative Research

 A research problem can be examined with greater detail and depth.


 Research instruments, such as interview questions, can be made flexible based on information
that has recently surfaced.
 The research framework can be fluid, depending on the availability of information.
 Results generated from qualitative research are largely from human experiences and
observations.
 Qualitative research often requires a small sample size.
 Qualitative research is an open-ended process.
 Unique and specific cases are selected and studied to enable the collection of detailed
information and bring about in-depth understanding of the research problem.
 Data collection is usually conducted on-site.
Limitations of Qualitative Research

 Qualitative data is generally subjective and can be influenced by the researcher’s biases.
 Data obtained from qualitative research typically comes from a small sample size and therefore
may not be statistically represented.
 Data analysis, such as coding and triangulation (which will be further discussed in module 11),
can be time-consuming.
 Acceptability of qualitative data is not always guaranteed.
 Qualitative data cannot be reproduced. Doing duplicates can be difficult.
 Selection of human subjects/participants can be problematic due to ethical and confidentiality
issues.

Qualitative Research Approaches

1. Ethnography – The ethnographic approach to qualitative research is derived from


anthropology. In this approach, the ethnographer studies cultural groups. Ethnographic
parameters may include:
 Tribal
 Religious
 Geographical
 Shared experiences

Example: The lifestyle of the Mangyans of Mindoro

2. Phenomenology – This approach refers to the study of phenomena involving human events,
situations, concepts, experiences, or needs. It explores the world of the research participants by
learning the meanings of their feelings, thoughts, insights, and perceptions regarding a
particular phenomenon.

Example: The unique attributes of gifted children as compared to those children with average
intelligence

3. Narrative Research – This approach narrates the life experiences of an individual as told to the
researcher or gathered from available documents or materials. Narrative research highlights
the special events in an individual’s life.

4. Grounded Theory – A qualitative research design in which the researcher generates theories
that are “grounded” in data from the field, arising from the actions, interactions, and social
processes undertaken by the participants.

2 | Practical Research 2
5. Case Study – This approach presents a detailed analysis of a specific issue using a specific case
or multiple cases within the bounded system.

Example: The English language acquisition of Filipino children

Analysis
Direction: Given the following list of research problems, what would be the most suitable qualitative research
approach to employ for each? Write your answer below each item.

1. Polyclinic in Barrios: A prospect of a one-stop health care center

Answer: Narrative Research

2. The effects of having mentally challenged child on parents

Answer: Phenomenology

3. The role of pets in speedy recovery of sick children


Answer: Grounded Theory
4. Developing the primary educational service for the Manobo tribe in South Cotabato
Answer: Case Study

Application
Direction: Supply what is asked in the Learning Map graphic organizer.

QUALITATIVE RESEARCH

What is qualitative research?

Qualitative research is a naturalistic inquiry process that seeks an in-depth understanding of social
phenomena in their natural context. It focuses on the "why" of social phenomena rather than the "what,"
and it is based on direct experiences of humans as meaning-making agents in their daily lives.
Kinds of Qualitative Research Describe this research
[Link]-on-one interview One-on-one interviews are exactly what they sound
like: one-on-one interviews between a single
respondent and a professional qualitative researcher.
This method aids comprehension and can capture
additional information. They are also adaptable,
supporting structured, semi-structured, and even
unstructured approaches.
[Link] groups A focus group is a type of qualitative research in
which a group of people are polled to determine their
perceptions, opinions, beliefs, and attitudes toward a
product, service, concept, advertisement, idea, or
packaging.
[Link] research Ethnographic methods are a research method that
examines people in their cultural context with the
goal of producing a narrative account of that culture
against a theoretical backdrop.
[Link] study research A qualitative case study is a research methodology
that aids in the exploration of a phenomenon within
a specific context using various data sources, and it
does so through a variety of lenses in order to reveal
multiple facets of the phenomenon.

3 | Practical Research 2
[Link] keeping Record keeping is similar to going to the library in
that you go through books or other reference
materials to collect relevant data. As a data source,
this method employs pre-existing reliable documents
and similar sources of information.

RIZAL MEMORIAL INSTITUTE OF DAPITAN CITY, INC.


Dr. Heinz Luetke St., Potol, Dapitan City, Zamboanga del Norte
Tel Nos +63(065) 213 6287, +63(065) 213 6620
E-Mail Address: rmidci_1946@[Link]
PRACTICAL RESEARCH 1

WEEK 2&3

Name: Avery Eguia Date: May 20, 2022 Strand & Section: STEM 11 St. John Vianney

Directions: Compare and contrast the following pairs of qualitative research.

1. Ethnography and Case Study

Answer:
The primary distinction between case studies and ethnography is their focus. Case studies aim to
describe the nature of phenomena through a detailed investigation of individual cases, whereas ethnography
aims to explore cultural phenomena. Furthermore, both approaches share a theoretical framework.

2. Phenomenology and Grounded Theory

Answer:
The goal of phenomenology is to investigate how people make sense of their lived experiences;
discourse analysis investigates how language is used to achieve personal, social, and political goals; and
grounded theory creates explanatory theories of fundamental social processes that are studied in context.
Case studies and phenomenology are both used in research processes. They are also interested in conducting
in-depth investigations into their respective subjects.

3. Narrative Research and Ethnography

Answer:
In narrative research, the inquirer focuses on the individual's stories and often arranges these stories
chronologically; in ethnography, the focus is on placing the individuals' stories within the context of their
culture and culture-sharing group.

4 | Practical Research 2

Common questions

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Phenomenology seeks to understand how people make sense of their lived experiences, focusing on the meanings and interpretations of these experiences . It involves deep exploration of participants' perceptions and emotions. Grounded theory, however, involves the generation of theories that arise from data collected in the field, focusing on social processes and interactions. It aims to develop theories that are grounded in the data itself, rather than merely describing individual experiences .

Qualitative research offers various strengths, such as the ability to examine research problems in greater detail and depth, flexibility in adapting research instruments like interviews, and generating results that reflect human experiences and observations. This approach also allows for the study of unique cases, is generally open-ended, and usually involves small sample sizes, focusing on in-depth understanding . However, it also has limitations, including the subjective nature of qualitative data, potential researcher biases, lack of statistical representation due to small sample sizes, and time-consuming data analysis processes. Additionally, the acceptability of qualitative data isn't always guaranteed, and reproduction of data is difficult .

In qualitative research, the researcher plays a pivotal role as the primary observer, interpreting data through personal insight, which requires keen observation and understanding of meanings and interpretations . This contrasts with quantitative research, where the researcher generally remains detached, ensuring objectivity by relying on statistical tests to draw conclusions. The qualitative approach demands a more involved and adaptive role due to the dynamic and exploratory nature of data collection and analysis .

Ethnography focuses on exploring cultural phenomena through detailed immersion in a cultural group, often with an emphasis on producing a comprehensive cultural narrative . In contrast, case studies involve detailed investigation of specific issues within a bounded system, using various data sources to reveal multiple facets of the phenomenon being studied . Both approaches aim to provide in-depth understanding, but ethnography is broader in scope, focusing on cultural contexts, while case studies focus on specific instances or cases .

Participant selection in qualitative research often faces challenges related to ethical and confidentiality issues. Ensuring that participants' rights and privacy are respected is paramount, and researchers must navigate informed consent and manage participant confidentiality. Ethical considerations also include the potential biases in selecting participants and ensuring that the sample reflects diverse perspectives relevant to the research question. These issues can complicate the selection process and affect the study's validity .

An open-ended process in qualitative research allows for flexibility and adaptability during data collection and analysis. This enables researchers to modify research instruments like interview questions based on emerging data and new insights, fostering a deeper and more nuanced understanding of the research problem . However, this adaptability can lead to challenges in maintaining consistency and integrity in the data analysis stage, requiring a careful balance between flexibility and structure to ensure the reliability of findings .

Focus groups involve interviewing a group of people to gather diverse perceptions, opinions, and attitudes on a specific topic, allowing interaction and discussion among participants which can reveal collective dynamics . Conversely, one-on-one interviews provide a private setting where individual participants might feel more comfortable sharing personal insights, allowing for deeper probing into personal experiences without the influence of group dynamics, resulting in potentially richer, more personalized data .

In narrative research, context is crucial as it places individual stories within a broader cultural or social setting, often providing a chronological framework to understand personal histories and experiences . Phenomenology, on the other hand, focuses more on the lived experiences themselves rather than the external context, seeking to uncover the essence of these experiences and the meanings individuals attach to them . While both approaches value context, narrative research emphasizes its role in storytelling, whereas phenomenology centers on personal perceptions and feelings.

Small sample sizes in qualitative research limit generalizability, as the in-depth, context-specific nature of the observations and interpretations do not allow the findings to be statistically representative of larger populations . The aim is to provide rich, detailed insights into specific contexts rather than broad generalizations. Therefore, results are often context-bound and may not be applicable outside the studied environment, potentially affecting the perceived reliability of the findings in diverse settings .

Conducting ethnographic research in a cultural setting requires thorough consideration of cultural sensitivity and ethical engagement. Researchers must immerse themselves in the culture while maintaining respect for cultural norms and practices, avoiding any imposition of their own cultural biases on the study. Informed consent must be obtained respectfully, with an understanding of language and cultural dynamics. Researchers should also be mindful of power dynamics and potential impacts of their presence in the community, aiming to represent the cultural narratives accurately and ethically .

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