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Serramar Parque Shopping Overview

This document provides details about the Serramar Parque Shopping mall located in Caraguatatuba, Brazil. Some key points: - It is located on a 119,000 sqm site and has a built area of 30,303 sqm. It has approximately 1,000 parking bays. - The mall has a single floor layout with shops, a supermarket, home center, food court, and four cinemas. Blocks are arranged irregularly to allow natural ventilation and circulation. - Materials like glass, bamboo, and wood are used. Glass walls provide views of surrounding mountains. Landscaped areas and recreation facilities are integrated into the design. - Parking is located

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0% found this document useful (0 votes)
82 views1 page

Serramar Parque Shopping Overview

This document provides details about the Serramar Parque Shopping mall located in Caraguatatuba, Brazil. Some key points: - It is located on a 119,000 sqm site and has a built area of 30,303 sqm. It has approximately 1,000 parking bays. - The mall has a single floor layout with shops, a supermarket, home center, food court, and four cinemas. Blocks are arranged irregularly to allow natural ventilation and circulation. - Materials like glass, bamboo, and wood are used. Glass walls provide views of surrounding mountains. Landscaped areas and recreation facilities are integrated into the design. - Parking is located

Uploaded by

Sami Bayu
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

INTERNATIONAL CASE STUDY

LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

Architect: Aflalo and Gasperini Arquitects


Location: Sao Paulo, Brazil
Built Area: 30,303.25 m2
Site Size: 119,000 m2
Parking: 1,000 bays

This shopping mall is located in Caraguatatuba, a seaside town in São Paulo state, Brazil
The proposal for this project was to develop a mall for tourists and also for the residents
in the Northern Coast of Sao Paulo State. Caraguatatuba being a coastal city, the first
aspect considered in the design was its location. The land on which it is built was an
undeveloped region of the city with front for a boulevard and an extra 600 metres offset
from the sea.
The Serramar Parque Shopping has approximately 20,300m2 of gross floor area with
inbuilt anchor shops and retail stores, a supermarket, a home centre, a food court with
fast food and family restaurants and four cinemas.
A striking feature with this shopping mall is that it is all accommodated on one floor. This
is important to note since shoppers and mall visitors have a tendency to avoid vertical
movements and hence facilities/shops on upper levels do not get as much use as those in
the lower levels. This also removes the challenge of disabled visitors having to be
accommodated on the upper levels.

As stated earlier, Caraguatatuba is a coastal city and thus, of importance to be


considered in the design of this shopping mall is its context.

The inspiration in the design of this shopping mall was a natural consequence of its site,
along with experiences of shopping. An open space integrated with nature concept was
adopted, different from the concept of a closed mall. An opened ground floor mall with
planted wooded courtyards was developed to compliment and highlight the beach
climate.
The blocks of shops were arranged in an irregular and angled shape, set apart from each
other in order to allow natural ventilation and enabling a dynamic movement.

Blocks of shops arranged in an irregular and angled shape. Source; Helm, 2012

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DINSEFA DEGEMU 1 2012 E.C
LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

This idea was borrowed after a study of building blocks of stores with the same angled
design was carried out. The simple form and expression secured a strong identity to the
architecture of the mall, drawing the attention of the public who pass by.
The shopping mall employs simple rectangular blocks throughout the design. When they
are arranged in the irregular and angled manner as shown in fig 4.62, they bring about a
dynamic and interesting composition.
Sun shading is provided by slanting of the faces of East and West facing facades such
that they protrude past the wide windows. This keeps the form simple without clutter in
sun-shading elements that would otherwise seem too much in the design of a shopping
mall.

A composition of bright materials is used in the design of this shopping mall to create a
cozy ambience. Yellow bamboo louvers are used to provide shade and protection to
circulation areas.
Timber has also been used to cover walkways from the parking to the built up area. The
use wood and bamboo compliments the wooden tones found in the inner squares of the
mall.
The finish of the blocks that make up the mall is simple, consisting of textured monolithic
mass and covered with a brown metal plate detail.
The use of transparent glass on the wide windows especially on the food court gives a
good view to the Serra da Mantiqueira Mountains and the stream.

Simple finish of the blocks with a textured


monolithic mass and a brown metal plate.
: Yellow bamboo louvers shade circula�on areas.

Sun-shading at Serramar Parque Shopping

2
LITRATURE REVIEW ON SHOPPING MALL 21 WOLKIE UNIVERSITY
DINSEFA DEGEMU 2012 E.C

The external circulation at Serramar is dynamic and interesting, thanks to


the arrangement of the building blocks of the mall. Decks are provided
throughout the planted internal squares between the blocks for navigation
and these decks are shaded by bamboo [Link], the problem of
circulation between the different shops was minimized since each block
houses a specific function, and thus circulation is provided specifically for
that block according to its function.
Glass, bamboo louvers and wood are materials
used at Serramar. The glass gives a good view to the
mountains in the distance

Decks provided for circula�on in the planted areas


at Serramar.

Floor plan for Serramar Parque Shopping showing different blocks. Yellow arrows indicate entrances into the
mall.
Planted area at the North end of the site where
patrons can take walks. View of mountains also captured in
this image.

223
DINSEFA DEGEMU
LITRATURE REVIEW ON SHOPPING MALL 2012
WOLKIE E.C
UNIVERSITY

Site plan of Serramar showing the different entrance loca�ons

At Serramar Parque Shopping, recreation has been integrated within the design of the
mall. There are four cinemas, a food court and indoor play areas. Apart from these, the
mall has a landscaped area where patrons can take walks, sit down and relax as they
take in the views of the mountains and stream to the North of the mall. Several view
areas have been provided as points to take in the views in the landscaped area.

Entrance to the bowling area at Serramar Shopping. Indoor play area at Serramar Parque Shopping

LITRATURE REVIEW ON SHOPPING MALL 43 23 WOLKIE UNIVERSITY


DINSEFA DEGEMU 2012 E.C
Plan
for

Serramar showing di afferent recrea�on facili�es offers

Parking
All the parking for Serramar is provided on one lot only. There are more than 1000
parking spaces in this facility. The most striking feature about the parking is that, it is not
placed directly in front of the mall facing the main road, but rather has been planned
such that, it is not fully visible from the main road. However, it is still near the entrance
and thus, one doesn’t need to drive over a long distance to park.
This can be attributed to the planning on the site such that, the shorter facades of the
mall face the main road.

524
DINSEFA DEGEMU
LITRATURE REVIEW ON SHOPPING MALL 2012
WOLKIE E.C
UNIVERSITY

Serramar Site plan showing parking and alignment of buildings on site.

There is the use of signs to enhance quick flow of traffic and avoid accidents and
confusion in the parking lot. The security lights provided make the parking lot safe at
night. They also improve on the security so that vandalism is minimized.

6
25
DINSEFA DEGEMU 2012 E.C

LOCAL CASE STUDY


LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

EDNA MALL

Edna Mall currently is biggest family entertainment des�na�on here


in our metropolitan. Its striving to become the leading entertainment
center in all spheres is s�ll tremendously increasing. The company
has two business units called Ma� Cinema which consist 3 World
Class cinemas and Bob & Bongo’s Fun Palace which is accompanied
by latest and standardized games.

Edna Mall began opera�on in November 2008 G.C. res�ng on a 200sq meter land hos�ng a 7-floor
building. The en�ty was established to provide its target customers shopping, office, entertainment and
dining services under one roof.

Cinema

Games

A Wide Playground

More than 80 Games

School Package

Play mo�on

Varity of Games

Shops & Office

Kids Collection

Electronics Shops

Cafe Restaurant

An�ques Office

More than 30 Office in the building

26
LITRATURE
DINSEFA REVIEW ON SHOPPING MALL
DEGEMU 7 WOLKIE UNIVERSITY
2012 E.C

CONCLUTION
A shopping mall is a complex that encompasses several retails
stores, restaurants and other businesses with a common interest in soliciting sales. The
complex is put up and managed as a single unit A shopping mall can therefore be defined as
a complex that encompasses several retail stores, restaurants and other businesses with a
common interest in soliciting sales. The complex is put up and managed as a single unit.
A shopping mall, shopping center/Centre, shopping arcade, shopping precinct, or simply just
a mall is one or more buildings forming a complex of shops representing merchandisers, with
interconnecting walkways enabling visitors to walk from unit to unit.

8
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DINSEFA DEGEMU 2012 E.C
LITRATURE REVIEW ON SHOPPING MALL WOLKIE UNIVERSITY

Reference
[Link]
[Link]://[Link]/Counties/Census-2009-Table-16-Population-with-Disability-
ye62-cdyv 2013
[Link], B., 1985. Shopping Malls: Planning and Design. Construction Press, London.
[Link] Encarta Dictionaries
[Link]ff, A., 2009. Rethinking the Mall, The New York Times, 01/06/2009 issue.
6. PINTREST
[Link] literature review PDF
8. Time saver and Neufert architectural data

28
DINSEFA DEGEMU 2012 E.C

Common questions

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Serramar Parque Shopping employs several innovative strategies for solar exposure management, including slanting the East and West-facing facades to provide sun shading without adding clutter. The use of glass allows natural light while bamboo louvers and timber walkways offer shade. These design choices effectively manage solar exposure, reducing the need for artificial climate control and contributing to the mall's sustainability .

The visual aesthetics of Serramar Parque Shopping are impactful due to the use of bright materials and simple, cohesive design elements. The architecture employs yellow bamboo louvers and wood, creating a cozy ambiance while complementing the natural tones of the surrounding environment. The design maintains a simple form with textured monolithic masses and brown metal plates, which secures a strong identity for the mall. These aesthetic choices draw public attention and contribute to its appeal .

The aesthetic design of Serramar Parque Shopping, characterized by bright materials, bamboo louvers, and a harmonious blend with the natural environment, creates a distinctive identity that attracts visitors. The simple, yet dynamic architectural form, with its wooded courtyards and open spaces, offers a unique shopping atmosphere that contrasts with typical enclosed malls. This distinct design draws public attention and enhances the mall’s popularity as a destination .

Serramar Parque Shopping incorporates natural elements by using bamboo louvers for shade, wooden walkways, and transparent glass for views of the surrounding mountains and streams. These materials not only provide protection and visual appeal but also harmonize with the local environment. The dynamic layout with planted wooded courtyards and angled blocks promotes natural ventilation, enhancing the overall shopping experience by integrating with the natural setting .

The parking layout at Serramar Parque Shopping is strategically designed to maintain an efficient traffic flow and enhance accessibility. While the parking lot is not fully visible from the main road, it is close to the entrance, thus reducing the distance vehicles have to travel. The planning helps in quick vehicular movements and reduces the risk of accidents or confusion. Additionally, security lights and traffic signs ensure safety and effective traffic management within the parking area .

Serramar Parque Shopping integrates sustainable design practices through natural ventilation encouraged by its irregular block arrangement, use of bamboo and wood for shading and walkways, and maximizing natural light with transparent glass. These features reduce energy consumption for artificial lighting and climate control, promoting sustainability. The design's emphasis on integrating nature into the shopping environment also reflects a commitment to eco-friendly practices .

The design of Serramar Parque Shopping takes into account its coastal location by adopting an open space concept integrated with nature, rather than a closed mall design. This is reflected in the inclusion of open ground floor areas, planted wooded courtyards, and blocks arranged in irregular shapes to encourage natural ventilation. These elements are designed to complement the beach climate and provide a seamless integration with the seaside environment .

Serramar Parque Shopping addresses accessibility concerns by accommodating all its facilities on one floor. This design choice eliminates the need for vertical movement, which can be challenging for disabled visitors. The absence of upper levels ensures that all facilities are equally accessible to everyone .

The internal circulation and layout at Serramar Parque Shopping enhance the shopping experience by providing clear delineation of functional spaces. Each block within the mall is dedicated to specific functions, minimizing unnecessary navigation and making the space easy to understand and navigate for visitors. The dynamic arrangement of decks between planted areas ensures a pleasant flow while integrating the outdoors with the shopping environment, allowing easy and intuitive movement through the space .

Serramar Parque Shopping's open ground floor design significantly increases visitor engagement by creating an inviting, accessible environment that facilitates easy movement and exploration. The absence of vertical divisions encourages prolonged visitor stays, as all facilities are immediately accessible without the need for elevators or stairs. This design choice engages visitors by seamlessly integrating with outdoor spaces, providing a unique shopping experience influenced by the coastal surroundings .

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