Real-time Report
Q1. What was the number of active users at that point in time?
Your Answer:
The number of active users was 16 at that point in time.
Real-time Report
Q2. How many users were active on the “Google Online Store” page?
Your Answer:
6 users (40%) were active on the “Google Online Store” Page.
Real-time Report
Q3. Summarise the Real-Time report with respect to active users, locations, devices, and the page titles.
Your Answer:
According to the real-time report –
1. The number of active users is 16.
2. There are 8 countries listed – Canada, France, India, Netherlands, China, Denmark, Hong Kong,
South Korea.
3. 50% users are mobile users, 40% users are Desktop users, and 10% users are tablet users.
4. There are 9 page titles listed –
1. Google online store
2. Home
3. Campus Collection | New | Google merchandise store
4. Collections | Google merchandise store
5. Doogler | Google merchandise store
6. Google classic white organic F/C Tee
7. Womens | Apparel | Google merchandise store
8. Electronics | Google merchandise store
9. Chrome dino dark mode Collectible
Audience Report
Q4. How will you calculate the number of users who did not bounce? What is the approximate count of
users who did not bounce?
Your Answer:
The Approximate count of users who did not bounce is 77,000.
Audience Report
Q5. Which was the most preferred language amongst the users acquired?
Your Answer:
The most preferred language amongst the users acquired is English USA (en-us)
Audience Report
Q6. You know that new users are users who have never been to your website and returning users are
users who have visited your site before. Based on the audience overview report, calculate the percentage
of news users for the given data.
Your Answer:
Total Users – 161,165
New Users – 155,566
Percentage of new users – approximately 96%
Audience Report
Q7. Which age group has the highest percentage of users?
Your Answer:
The age group of 25-34 has the highest number of users.
Audience Report
Q8. Can we say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website?
Your Answer:
No this is not true as the session duration for en-us is 3:27 and these are the ones that are most likely
convert as compared to other languages, based on the transaction, revenue, and ecommerce conversion
rate.
Audience Report
Q9. You can allocate more budgets to acquire users from Canada and UK rather than India?
Your Answer:
The number of users from Canada and UK are just below India.
The average pages/session is more from the users in Canada and India, and even the revenue generated
is more.
Hence, a little more budget can be allocated to acquire users from Canada and UK.
Audience Report
Q10. Which device did most of the users come from?
Your Answer:
The most users have come from Desktop.
Acquisition Report
Q11. What are various acquisition channels you can see from the report?
Your Answer:
The different acquisition channels are –
1. Direct
2. Paid Search
3. Display
4. Affiliates
5. Other
6. Referral
7. Organic Search
Acquisition Report
Q12. Affiliate Channel performed well than Display, True or False? Give suitable reasons to support your
answer.
Your Answer:
Users acquired through Display channel – 12,414
Users acquired through Affiliates channel – 635
Revenue generated by Display channel - $98
Revenue generated by Affiliates channel - $3588
We can say that Affiliates channel performed better than Display channel due to the revenue generated
even though the users are less.
Acquisition Report
[Link] Google Ads campaigns performed well during the mentioned period? Give suitable reasons to
support your answer.
Your Answer:
The campaign MIX | Txt ~ AW-Brand (US/Cali) has performed well.
The cost of the campaign for the mentioned period was $1931 with 1814 clicks. The CPC was $1.06
and the users were 2326 with 4263 sessions and the lowest bounce rate of 27%.
The revenue generated by this campaign was $39,094 which is the highest compared to all other
campaigns.
Conversion Report
Q14. What percentage of users moved from the Cart to the Payment stage?
Your Answer:
The percentage of users that moved to the payment stage is 76.52%.
Conversion Report
[Link] the four goals mentioned in the report?
Your Answer:
1. Purchase Completed
2. Engaged users
3. Registrations
4. Entered Checkouts.
Conversion Report
Q16. Which product has the majority of the sales?
Your Answer:
Google black cloud zip hoodie has the majority of sales.
Behaviour Report
Q17. With 109, 328 /home page has the highest number of entrances. What does entrance mean to here?
Your Answer:
Entrance means the first event that occurred on a page in a session.